Apple Inc
AAPL234.070USD
Today
+1.76%
5 Days
-2.34%
1 Month
+1.92%
6 Months
+7.88%
Year to Date
-6.53%
1 Year
+5.07%
TradingKey Stock Score
Currency: USD Updated：2025-09-12Key Insights
The company's fundamentals are relatively very healthy. Its valuation is considered fairly valued,and institutional recognition is very high. Over the past 30 days, multiple analysts have rated the company as a Buy. Despite a weak stock market performance, the company shows strong fundamentals and technicals. The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Score
Support & Resistance
Score Analysis
Analyst Rating
Company Highlights
Apple Inc., an American multinational technology conglomerate headquartered in Cupertino, California (within Silicon Valley), is globally recognized for its expertise in consumer electronics, software development, and service provision. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak, and Ronald Wayne, the firm was incorporated as Apple Computer, Inc. a year later by Jobs and Wozniak. The company adopted its current name, Apple Inc., in 2007 to reflect its shift from computers to consumer electronics. As the largest tech company by revenue, Apple generated US$391.04 billion in fiscal 2024.
Launched to produce and market Wozniak’s Apple I personal computer, the company’s second model, the Apple II, emerged as a best-selling pioneer among mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, among the first computers featuring a graphical user interface and mouse. By 1985, internal challenges prompted Jobs to found NeXT and Wozniak to pursue other ventures, with John Sculley serving as CEO for over a decade. In the 1990s, Apple lost significant PC market share to the lower-priced Wintel duopoly (Microsoft Windows on Intel-powered clones). On the brink of bankruptcy in 1997, Apple acquired NeXT, reinstating Jobs, who revitalized the company over the next decade with the iMac, iPod, iPhone, iPad, iTunes Store, “Think Different” campaign, and Apple Store retail chain. These moves solidified Apple as one of the world’s most valuable brands by 2010. Jobs resigned in 2011 due to health issues and died two months later, succeeded by Tim Cook as CEO.
Apple’s product ecosystem includes portable and home hardware (iPhone, iPad, Apple Watch, Mac, Apple TV), operating systems (iOS, iPadOS, macOS), and services (Apple Pay, iCloud, Apple Music, Apple TV+). As a Big Five U.S. tech giant, Apple has been the world’s most valuable company by market cap since 2011, holding the title of largest manufacturing firm by revenue (2023), fourth-largest PC vendor by units, top tablet and smartphone seller globally. It became the first U.S. public company to hit $1 trillion in 2018, valued at over $3.74 trillion as of December 2024, trading as “AAPL” on Nasdaq.
Criticisms of Apple include labor practices at supplier factories, relations with trade unions, environmental impact, and business ethics (anti-competitive behavior, materials sourcing). Despite these, the company commands a massive fanbase and exceptional brand loyalty.
News
Apple vs. Microsoft: Which AI Stock Is the Better Buy Right Now?
Key PointsApple seems stagnant as its AI-driven products fail to drive huge sales increases.Microsoft's AI strategy seems less clear as it separates itself more from Open AI.10 stocks we like better than Microsoft › Apple (NASDAQ: AAPL) and Microsoft (NASDAQ: MSFT) are the second-largest and third-l
Will iPhone 17 Spark a New Upgrade Cycle? The Baseline iPhone Excites, But the Air Could Flop
TradingKey - After Apple’s 2025 fall launch event, Apple’s stock (AAPL) turned from gains to losses, as investors once again expressed dissatisfaction with what they saw as a lack of major innovation from the world’s top tech innovator. Analysts’ reviews suggest that the upgraded base iPhone 17
Apple holds down new iPhone prices amid threats of Trump tariffs
Apple launches iPhone 17 with new A19 chip for better AI featuresIntroduces AirPods Pro 3 with live translation featureLaunches blood pressure monitor in its latest Apple WatchBy Stephen Nellis and Aditya Soni CUPERTINO, California, Sept 9 (Reuters) - Apple AAPL.O on Tuesday introduced an upgrade
Apple’s Big September Moment Is Almost Here — What’s Priced In?
TradingKey - Apple (AAPL) has staged a strong rebound lately, with shares up 14% in August as investors breathed a sigh of relief over easing tariff risks. But whether the rally can keep going may depend on one thing: next week’s product launch.
Apple iPhone event may lack sparkle, but rumored iPhone Air likely to spur upgrades
Rumored iPhone Air could spur upgrades, analysts sayApple faces AI competition from rivals like Google and SamsungApple may raise iPhone prices via memory upgrades, without direct price hikesBy Stephen Nellis SAN FRANCISCO, Sept 8 (Reuters) - When Apple AAPL.O debuts new iPhones on Tuesday, anal
A Black September for U.S. Stocks? Except for the Fed Rate Cut
TradingKey - Starting around the historically strong “July rally,” Wall Street analysts have increasingly voiced concerns about a weak third quarter for U.S. equities — citing the so-called “dangerous August” and the “September curse.” Yet in reality, risk appetite has outweighed valuation concerns,
Financial Indicators
EPS
Total revenue
Company
Apple Inc., an American multinational technology conglomerate headquartered in Cupertino, California (within Silicon Valley), is globally recognized for its expertise in consumer electronics, software development, and service provision. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak, and Ronald Wayne, the firm was incorporated as Apple Computer, Inc. a year later by Jobs and Wozniak. The company adopted its current name, Apple Inc., in 2007 to reflect its shift from computers to consumer electronics. As the largest tech company by revenue, Apple generated US$391.04 billion in fiscal 2024.
Launched to produce and market Wozniak’s Apple I personal computer, the company’s second model, the Apple II, emerged as a best-selling pioneer among mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, among the first computers featuring a graphical user interface and mouse. By 1985, internal challenges prompted Jobs to found NeXT and Wozniak to pursue other ventures, with John Sculley serving as CEO for over a decade. In the 1990s, Apple lost significant PC market share to the lower-priced Wintel duopoly (Microsoft Windows on Intel-powered clones). On the brink of bankruptcy in 1997, Apple acquired NeXT, reinstating Jobs, who revitalized the company over the next decade with the iMac, iPod, iPhone, iPad, iTunes Store, “Think Different” campaign, and Apple Store retail chain. These moves solidified Apple as one of the world’s most valuable brands by 2010. Jobs resigned in 2011 due to health issues and died two months later, succeeded by Tim Cook as CEO.
Apple’s product ecosystem includes portable and home hardware (iPhone, iPad, Apple Watch, Mac, Apple TV), operating systems (iOS, iPadOS, macOS), and services (Apple Pay, iCloud, Apple Music, Apple TV+). As a Big Five U.S. tech giant, Apple has been the world’s most valuable company by market cap since 2011, holding the title of largest manufacturing firm by revenue (2023), fourth-largest PC vendor by units, top tablet and smartphone seller globally. It became the first U.S. public company to hit $1 trillion in 2018, valued at over $3.74 trillion as of December 2024, trading as “AAPL” on Nasdaq.
Criticisms of Apple include labor practices at supplier factories, relations with trade unions, environmental impact, and business ethics (anti-competitive behavior, materials sourcing). Despite these, the company commands a massive fanbase and exceptional brand loyalty.
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