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Course 20/27
Stock Strategy & Education

Combining Earnings And Technicals For Stock Picking

lesson

Contents

  • Role of Earnings in Stock Selection
  • How Technicals Enhance Fundamentals
  • Building a Combined Strategy
  • Managing Risk and Expectations
  • Why This Strategy Succeeds
  • The Takeaway
  • Integrating earnings results with technical analysis offers a more complete view of a stock’s potential, balancing fundamentals with market sentiment.
  • Positive earnings surprises often act as catalysts for technical breakouts, reinforcing bullish momentum and improving risk/reward setups.
  • Monitoring support, resistance, and trend patterns around earnings dates can help identify optimal entry and exit points.
  • Combining both approaches reduces reliance on a single discipline, leading to more disciplined and data-driven stock selection decisions.

TradingKey - The quest to find winning stocks typically starts with the simple question: which have the best growth narratives? But even if the answer’s obvious, another highly relevant question lingers, when precisely to buy? Some investors get solely focused on fundamentals, developing conviction around a business’s earnings ability, industry position, and future potential. Others take the complete opposite approach, depending solely on price charts and technical patterns to inform entry and take-out points. In reality, the most reliable results tend to come from blurring the two strategies together into a single comprehensive approach.

Together, these earnings and technicals are not about replacing the other, but about overlaying several viewpoints to create a more complete investment system. Fundamental analysis defines the “what” to buy, good-appearing companies with solid finances, rapid growth, and a durable business model. Technical analysis nuances the “when” by telling you how traders are acting now, and where they may be shifting supply and demand in your favor. Together, they may avoid investors falling into the two dangers of buying great companies at the wrong time or going after technically favorable setups in weak business models.

Role of Earnings in Stock Selection

Earnings remain among the top indicators of a firm’s health and potential to create shareholder value. Growing earnings, and particularly if accompanied by expanding margins and revenue growth, are indications of a business scaling successfully. Growth investors pay attention to acceleration in earnings, where profitability has been building more quickly quarter to quarter, as an indication of a company getting into its stride. Value investors pay attention to consistent earnings along with fair valuation as an indication of an under-recognized opportunity in need of a re-rate.

Yet earnings figures on their own may be misleading. A business may have posted stunning growth, but the stock may move sideways or even down. This disconnect between fundamentals and market action tends to take place either when the market has already anticipated future expansion, or when something outside of a business, such as macroeconomic data, sector changes, or sentiment, trumps company-specific news. That is where technical analysis provides important background information, useful in ascertaining if the market is in sync with the fundamental narrative or if caution needs to be exercised.

value-vs-growth

Source: https://russellinvestments.com

How Technicals Enhance Fundamentals

Technical analysis provides a visual representation of the ongoing battle between buyers and sellers. While fundamentals tell you why a stock should perform well, technicals reveal whether the market agrees, and when enthusiasm is translating into actual buying pressure.

Arguably the simplest and strongest technical analysis application is identifying levels of support and resistance. Support refers to an area where demand has historically materialized and stopped the stock from falling further. Resistance refers to an area where selling pressure has best held back gains consistently. When a fundamentally sound stock breaks an established level of resistance on good volume, we tend to look at this as a sign of new institutional interest and the potential to keep going further upward.

chart

Source: https://www.wrightresearch.in

Chart configurations such as cup-and-handle patterns, ascending triangles, or flag patterns may also indicate the resumption of an uptrend after a consolidation phase. These technical patterns are strongest when they form in stocks that have recently announced good earnings reports or upwardly revised guidance. The convergence of a favorable technical setup and good earnings news may generate an excellent catalyst for price action.

Momentum indicators such as the Relative Strength Index (RSI) or moving average convergence divergence (MACD) can further refine entries, highlighting whether a stock is gaining strength or approaching overbought conditions. Moving averages, particularly the 50-day and 200-day lines, are also widely watched by institutional investors. A crossover where the shorter-term average rises above the longer-term average, known as a golden cross, can signal a shift in trend.

Building a Combined Strategy

The most effective way to merge earnings and technicals is to approach stock selection in two stages. The first stage focuses on fundamental screening. This might involve filtering for companies with double-digit earnings growth, stable or expanding profit margins, and strong return on equity. The goal is to create a shortlist of companies that not only generate solid profits but are positioned to sustain or accelerate their growth.

Following the attainment of such a shortlist, the second stage involves the employment of technical filters to identify the optimum entry points. For example, if an earnings report of a company arrives better than anticipated and the stock begins to move about a multi-month level of resistance, this could be the harbinger of a breakout. Corroboration could be in the form of an influx of volume or a bullish move among top momentum indicators. Entering at such a juncture would maximize the probability of capturing a good chunk of the imminent uptrend.

Timing is particularly critical when dealing with earnings announcements. Buying a stock just before an earnings report can be risky, as even strong results might be met with selling if expectations were unrealistically high. Instead, some investors wait for the post-earnings reaction to settle and then look for technical confirmation before entering a position. This approach reduces the risk of buying into a short-lived spike driven purely by sentiment.

Managing Risk and Expectations

manage them. Even if earnings and technicals are favorable and in alignment, unexpected occurrences or changes in market direction may spoil a trade. Specifying definite stop-loss levels according to technical support levels may help secure capital. In the same vein, presetting profit goals either by percentage gain or the next level of resistance may avoid making an impulsive decision.

Position sizing, of course, is another important consideration. In the case of high-conviction situations where technicals and earnings are highly solid, an investor would be comfortable committing a larger percentage of capital. In more questionable cases, perhaps where technicals are good but earnings are less solid, position size would have to be maintained leaner because of the increased exposure.

Also, keep a watchlist of technically underprepared but fundamentally solid companies. This way, if a good technical setup appears, you are prepared and don’t let potential trades slip away because of unpreparedness.

Why This Strategy Succeeds

The synergy between earnings and technicals works because it combines the forward-looking nature of fundamentals with the real-time psychology reflected in price action. Markets are not perfectly efficient; they often underreact to new information or take time to fully price in growth potential. Technicals can reveal these moments of misalignment, providing opportunities for well-timed entries. Conversely, technical patterns can sometimes lure investors into trades that lack a strong underlying story, earnings analysis helps filter these out.

Historically, many of the market’s biggest winners exhibited both strong earnings growth and bullish technical patterns before their major advances. This combination tends to attract institutional investors, whose buying power can drive sustained uptrends. By aligning with these forces, individual investors can increase the odds of participating in significant moves while avoiding some of the pitfalls of relying solely on one method.

The Takeaway

In an industry where data and sentiment are fast-paced, depending on a solitary analytical method may make investors susceptible to blind spots. Pairing earnings analysis with technical assessment offers a more rounded, multi-faceted approach. Fundamentals reveal the best companies; technicals determine when market trends are working in your corner. Together, they form a structured system of identifying not only good stocks but good stocks at the best moment of time.

For those who are willing to learn skills in both, the potential rewards are huge. The method requires patience, preparation, and humility to listen to and respect what the charts and the numbers are telling you. When executed properly, it turns stock picking into an analytical, repeatable process, and one in which a company narrative gets aligned with the narrative the market is validating.

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