BRC Inc. is a veteran-controlled and led coffee and media company. The Company conducts primarily all of its business through its subsidiary, Authentic Brands, LLC. It operates through three channels: wholesale, direct to consumer (DTC), and its outposts. It purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. It offers over 20 varieties of roasted whole bean and ground coffee, in addition to its ready-to-drink (RTD), single-serve, and instant coffee. It produces cause-related media content to inform, inspire, entertain, and build its community. It sells BRCC-brand apparel, coffee brewing equipment, and outdoor and lifestyle gear. In its wholesale channel, the Company sells packaged coffee at Walmart and Food, Drug and Mass (FDM) and RTD coffee in convenience, grocery, and FDM merchandise retailers. The Company's DTC channel includes its e-commerce business, through which consumers order its products online.