粉丝代币数量爆炸式增长，这是下一个加密货币大趋势吗？
一种新的代币类别正在加载，可能会出现激增。与足球队挂钩的粉丝代币将模因资产模型与现有的粉丝群体联系起来。
球迷代币是与知名足球俱乐部相关的资产，正在成为加密货币领域不断增长的趋势之一。代币类别的交易活动从基线水平激增，分析师认为这是转向新资产类别的关键。
在长期受到有限关注后，粉丝代币已成为一个被忽视的增长来源。它们的市值起步于 3 亿美元以下，远远落后于 meme 市场。
过去一周，许多顶级粉丝代币的交易量增长了 10 倍，24 小时内飙升至 5 亿美元以上。大多数顶级代币也经历了短期价格飙升。
为什么粉丝代币卷土重来？
粉丝代币在 2024 年夏天的欧洲杯期间变得出名。然而， Chiliz 生态系统在 12 月再次努力提高采用率，在生态系统中添加了应用程序。
我们的粉丝代币引发了一场运动。 🌟
现在，通过 Chiliz 链上的新 dApp，我们将标志性球队和数百万粉丝连接到 Web3。
这就是 SportFi 的实际应用。 #ChilizChain ⚡️ $CHZ pic.twitter.com/DxR31UPRZ3
— Chiliz – 体育区块链 ⚽🏆 (@Chiliz) 2024 年 12 月 8 日
The project revamped its tokenomics, increasing the CHZ supply, with the goal of creating a SportFi sector based on already existing fan tokens. Chiliz also added a merch layer and additional perks, directly targeting already established fan token users.
After years of slow adoption, Chiliz set out on a social media mission to put more sports fans on-chain. It is using rewards, airdrops, and points mining to generate renewed interest among sports fans. The growing token activity is also drawing the attention of crypto insiders, who provided the increased trading volumes.
Fan tokens are also a replacement for celebrity assets, which often have brief successes before falling into obscurity. In comparison, these sports-inspired tokens are less exciting, with less susceptibility to aggressive pumps and rug pulls.
Binance started the sports fan token trend with a dedicated launchpad
Binance actively supported the issuance of fan tokens through a dedicated launchpad. Some of the tokens it supported include LAZIO, PORTO, SANTOS, and ALPINE. The exchange Binance Fan Tokens was also dedicated to boosting utility and organizing events for those assets, though most of the activities were phased out in the past few months.
Other assets use the Chiliz ecosystem, a long-running blockchain dedicated to sports fandom products.
Sports tokens were initially a relatively niche ecosystem and were meant to facilitate activities for the team and fans. Fan tokens helped in fundraising, incentives, community-building, and unlocking various tiers of privileges. They can also be used for voting or spent on NFT markets.
Outside their immediate utility, fan tokens are simply responding to hype, aiming to pump their still relatively low market capitalization. Still, they hold an advantage over memes – a long-running history, an identity, and limited incentives to rug pull. Their low volumes make them volatile, but they also have a higher potential upside during rallies.
Chiliz ecosystem hopes for a recovery
The recent altcoin rally lifted the value of Chiliz (CHZ) by 100%, from $0.06 to $0.12. CHZ is also starting to recover its trading volumes. A more active Chiliz ecosystem may also boost the adoption of Socios and its list of fan tokens. These types of assets have been around since 2019, with various levels of adoption.
Fan tokens also suffered during the bear market and disillusionment of 2022, as they became an afterthought for many clubs. However, the current bull market and emerging Web3 technologies have led to renewed demand.
The renewed interest in altcoins and memes is already reflected in search trends, with a sudden spike in activity at the end of November.
The other factor driving traffic to Chiliz is its emerging DeFi ecosystem. Chiliz holds just $16.68M in value locked, with emerging DEX and the Azuro prediction market. For now, fan tokens only have a hypothetical role in DeFi, but those assets are relatively reliable and can be included in additional pools.
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