"An Era Comes to an End": Musk Says Custom Orders for Model S and Model X Have Ended

Tesla's two flagship models that established the company's status have reached their historical endpoint. Elon Musk has officially announced the closure of custom orders for the Model S and Model X, marking a significant strategic shift in the product line of this electric vehicle giant.

On April 1, Musk posted on X, stating: "Tesla Model S and Model X custom orders are now ended. Only some inventory cars remain." He also mentioned that a formal ceremony would be held to commemorate the moment, accompanying his post with an old photo from 14 years ago when mass production of the two models began, and writing, "I love these cars."

According to a report from Tesla Oracle, Tesla has notified customers via email that related production at the Fremont factory has effectively concluded, and existing inventory will meet remaining demand.

This decision reflects a profound shift in Tesla's product strategy. The Model S and Model X were Tesla's earliest high-end models, playing a crucial role in promoting the adoption of electric mobility and providing financial support for the company's autonomous driving technology development. The decision to halt production indicates that Tesla is reallocating resources to focus more on mass-market segments and emerging technologies.

Fremont Production Halted, Inventory Tightens

According to Tesla Oracle, Tesla's email to customers described the Model S and Model X as "the beginning of the global transition to electric transportation" and stated that these models laid the foundation for the company's autonomous driving technology development. The email confirmed that production at the Fremont factory has effectively ended, with existing inventory being used to fulfill the final market demand.

At the regional market level, Tesla had previously set the final order deadline for the South Korean market as March 31. The global closure of custom orders aligns closely with this timeline. Tesla's online configurator shows that some specification options, including the Lunar Silver Metallic paint, are already sold out, further indicating that inventory is continuing to tighten.

To clear remaining inventory, Tesla is offering bundled incentives on some stock vehicles, including Premium Connectivity and Full Self-Driving capability. Some vehicles also come with lifetime Supercharging privileges.

Lightly used inventory cars are being offered discounts ranging from $1,000 to $4,000, depending on mileage and configuration. The narrowing range of available options means that the window for interested consumers to make a purchase is now quite limited.

The Richest Individual on Record

According to AFP citing Forbes data, Musk's net worth stands at $839 billion, making him the richest individual on record. Market expectations for the prospects of artificial intelligence and autonomous driving technology, coupled with rising valuations for both Tesla and SpaceX, are the core drivers behind his wealth growth.

Tesla's stock experienced a period of volatility in 2025, when Musk's political stance triggered a consumer boycott. However, the stock price saw a significant rebound after Musk stepped down from his role related to the Trump administration. Meanwhile, Tesla shareholders have approved a compensation package—if the company achieves ambitious production and valuation targets, Musk's ownership stake will increase substantially. This move has been interpreted by the market as an endorsement by investors of the company's long-term strategic direction.