Coinwire 研究显示,X 平台上超过 76% 的影响者曾推广过现已不复存在的模因币。报告称,只有 1% 的 memecoin 价值增加了 10 倍,其中 80% 在过去一周内下跌了 70% 以上。
Coinglass 分析了 377 名影响者推广的 1500 多种模因币的表现,每个影响者都有大约 1 万名粉丝及以上,以得出“发人深省的事实”。报告称,如果模因币的价值自首次推出以来下降了 90%,则被认为已死亡。
付费 KOL:Twitter 影响者如何在您亏损的同时推广死代币和利润
1/ 围绕 memecoin 的炒作掩盖了一个残酷的现实:76% 的影响者宣传死亡代币,86% 的 memecoin 在短短 3 个月内损失了 90% 的价值。
让我们深入研究一下数据。 🧵
2/它… pic.twitter.com/CCy6Tnc7pt
—酮 (@keto_studio) 2024 年 11 月 25 日
The Coinwire research used Dune Analytics data to gather information on 1,567 meme tokens. The study considered coins that X influencers had promoted over the past three months. The final results revealed that two out of three influencer-promoted memecoins were now worthless, as nearly 86% of them had lost over 90% of their value in three months.
Essentially, 80% of the promoted memecoins lost over 70% of their value in a week, 90% of them lost 80% in a month, and 86% of them experienced a 10x value drop in three months. The report showed that achieving 10x gains with influencer-backed memecoins was nearly impossible as only 1% of influencers promoted a memecoin that gained 10x. It also revealed that only 3% of memecoins promoted by influencers ever reached a 10x increase.
Coinwire research claimed that a large proportion of influencer-driven promotions were setting up crypto investors for failure. The report added that the influencers misled new investors who jumped into the projects without understanding the risks. The data indicated that most investors often lost significantly within weeks of investing, highlighting a pattern of volatility and instability of influencer-backed memecoins.
According to the report, the larger the influencers following, the lower the performance of the memecoins they promoted. The report revealed that influencers with over 200K followers had the worst performance. The report highlighted that the meme coin promotions brought about 39% negative returns after a week and 89% negative returns after three months.
On the flip side, influencers with less than 50K followers had better outcomes, with 25% positive returns after a week. It also showed that their promotions eventually brought over 141% positive returns after three months.
The data suggested that smaller influencers had slightly more genuine promotion practices. It also concluded that larger influencers prioritized financial incentives over the quality of the projects they endorsed. The report showed that influencers earned an average of $399 per promotional tweet, with each post receiving over 15K views. Influencers notably benefited financially from promoting meme coins while investors often faced losses, highlighted the report.
The figures shared highlighted the incentive structure that drove influencers to promote even the ‘most questionable projects.’ For the influencers, the financial benefits were clear, while the consequences for the audiences were not. The researchers noted that the results could be far worse than reported since they were not able to crawl deleted promotional tweets. They added that numerous influencers had taken down most of the promotional tweets that had brought negative results for their followers.
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