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Monster Beverage Corporation is a holding company. The Company, through its subsidiaries, develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages under various brand names. Its Monster Energy Drinks segment is primarily consisting of its Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks and Bang Energy drinks. Its Strategic Brands segment is primarily consisting of various energy drink brands acquired from the Coca-Cola Company as well as its affordable energy brands, Predator and Fury. Its Alcohol Brands segment consists of various craft beers, hard seltzers and flavored malt beverages. Its Other segment consists of certain products sold by American Fruits and Flavors LLC, a wholly-owned subsidiary of the Company, to independent third-party customers. It also develops, markets, sells and distributes still and sparkling waters under the Monster Tour Water brand name.