- India emerges as a prime focus for multinational consumer goods giants like PepsiCo and Unilever, capitalizing on its rapid economic growth and vast untapped market potential, contrasting with a sluggish recovery in China.
- Major companies are tailoring products to cater to India's diverse consumer preferences and expanding rural market, anticipating a boost in market share to 20.53% in 2023, while facing a decline in China to 4.30%.
- With India's growth outpacing China's, companies like Coca-Cola, P&G, and Nestle are witnessing significant growth in India, with Coca-Cola reporting a 24% increase in household penetration, indicating a shifting focus towards India as a key growth market.