BNC bought 200,000 BNB for $160 million, becoming the world’s largest corporate holder. It used funds from a $500 million raise and may invest up to $1.25 billion.
The company said the deal turns BNC, formerly VAPE, into a crypto-focused treasury with BNB as its main reserve. It shows rising institutional interest in Binance Coin and ties BNC to one of the busiest blockchain ecosystems.
The approach BNC took with its new Nasdaq ticker is an intentional one to bring leadership that has been successful in the past with traditional finance and cryptocurrency. The co-founder of Galaxy Digital and a notable Blockchain investment voice in the space, David Namdar, is joining as the CEO.
Namdar brings an invaluable depth of insight into the changing digital asset landscape from his extensive experience launching and leading several successful large-scale digital asset initiatives; as such, he is well-positioned to navigate BNC within this rapidly evolving market.
Russell Read, the ex-Chief Investment Officer at the California Public Employees’ Retirement System (CalPERS), will work alongside Namdar to turn BNC’s vision into reality.
BNC has also brought in trusted strategic partners with strong investment and corporate growth backgrounds to expand its board of directors. Founding Partners of 10X Capital, Hans Thomas and Alexander Monje, joined the board to plan the company’s financial strategy and institutional outreach. 10X Capital led the $500 million private placement that funded BNC’s landmark purchase of 200,000 BNB, so Hans’ and Alexander’s involvement is more than symbolic.
BNC ensures that the voices guiding its treasury and growth strategies have a direct stake in the company’s long-term performance by securing board seats for its capital partners. This partnership aligns decision-making, intending to expand BNC’s position in the BNB market, strengthening governance and execution.
The native token of the BNB Chain, BNB, is the fourth-largest cryptocurrency by market capitalization and now supports an extensive range of decentralized finance applications, gaming projects, NFT marketplaces, and blockchain-based payment solutions. The BNB Chain’s $12.3 billion total value locked (TVL) shows the high trust developers, investors, and users place in the platform’s long-term potential.
BNB’s unique deflationary tokenomics create a scarcity effect that works alongside rising on-chain activity to build sustained upward pressure on its long-term value. These tokenomics rely on regular, systematic token burns that permanently reduce the total supply to reinforce investors’ growing confidence.
Market catalysts like approving a U.S.-listed BNB spot exchange-traded fund (ETF) could also pave the way for large inflows from institutional investors who prefer regulated investment products. These factors make BNB an attractive long-term reserve asset that aligns with its broader vision of holding high-quality digital assets with strong network effects.
BNB’s reach serves a global community of over 250 million users interacting with the BNB Chain for trading, decentralized applications, and cross-border payments. The token sees $9.3 billion in trading volume on an average day.
Due to limited access through traditional financial products and a general lack of familiar investment vehicles for this asset class, BNB remains notably under-represented in U.S. institutional investment portfolios. BNC can provide structured, compliant ways for asset managers, hedge funds, and corporate treasuries to gain exposure to its growth by leveraging its role as a crypto-focused treasury operation.
This approach will help it gain further legitimacy and adoption in markets where institutional participation has so far been limited, and also simplify the process for investors. BNB’s strong fundamentals, wide adoption, and deflationary design allow it to attract significant new capital as more investors seek diversified exposure to blockchain ecosystems beyond Bitcoin and Ethereum.
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