Indicators
Indicators
Value
Direction
MACD(12,26,9)
-0.075
Neutral
RSI(14)
36.937
Neutral
STOCH(KDJ)(9,3,3)
14.537
Sell
ATR(14)
0.107
Low Volatility
CCI(14)
-314.083
Oversold
Williams %R
97.674
Oversold
TRIX(12,20)
0.103
Sell
StochRSI(14)
0.000
Sell
Search
Baozun Inc
BZUNAdd to Watchlist
2.460USD
-0.240-8.89%
Close 05/15, 16:00（ET）Quotes delayed by 15 min
143.00MMarket Cap
LossP/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score of Baozun Inc
Currency: USD Updated: 2026-05-15Key Insights
Baozun Inc's fundamentals are relatively very healthy, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 145 out of 468 in the Software & IT Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 3.93.In the medium term, the stock price is expected to remain stable.Despite a very weak market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Baozun Inc's Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Score Analysis
Current score
Previous score
Media Coverage
Last 24 hours
Coverage Level
Very Low
Very High
Neutral
Baozun Inc Highlights
StrengthsRisks
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Fairly Valued
The company’s latest PE is -4.22, at a medium 3-year percentile range.
Institutional Selling
The latest institutional holdings are 12.29M shares, decreasing 27.68% quarter-over-quarter.
Held by James Simons
Star Investor James Simons holds 230.24K shares of this stock.
Analyst Rating
Based on
7
analysts
Buy
Current Rating
3.928
Target Price
+45.49%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Financial Health
Currency: USD Updated: 2026-05-15The current financial score of Baozun Inc is 6.82, ranking 265 out of 468 in the Software & IT Services industry. Its financial status is robust, and its operating efficiency is low. Its latest quarterly revenue reached 447.44M, representing a year-over-year increase of 7.41%, while its net profit experienced a year-over-year increase of 29934.22%.
Score
Financials
8.77
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.
Quality of Earnings
4.00
Operational Efficiency
4.00
Growth Potential
10.00
Shareholder Returns
7.33
Baozun Inc's Company Valuation
Currency: USD Updated: 2026-05-15The current valuation score of Baozun Inc is 7.95, ranking 146 out of 468 in the Software & IT Services industry. Its current P/E ratio is -4.22, which is -49.55% below the recent high of -2.13 and -157.39% above the recent low of -10.87.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 145/468
Relevant data have not been disclosed by the company yet.
Earnings Forecast
Currency: USD Updated: 2026-05-15The current earnings forecast score of Baozun Inc is 8.29, ranking 69 out of 468 in the Software & IT Services industry. The average price target is 4.16, with a high of 4.89 and a low of 2.70.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Analyst Rating
Based on
7
analysts
Buy
Current Rating
3.928
Target Price
+45.49%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
113
Total
7
Median
13
Average
Company name
Ratings
Analysts
Baozun Inc
BZUN
7
Meta Platforms Inc
META
66
Alphabet Inc Class A
GOOGL
60
Uber Technologies Inc
UBER
55
Netflix Inc
NFLX
52
Lyft Inc
LYFT
49
1
2
3
...
23
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated: 2026-05-15The current price momentum score of Baozun Inc is 6.47, ranking 344 out of 468 in the Software & IT Services industry. Currently, the stock price is trading between the resistance level at 2.99 and the support level at 2.19, making it suitable for range-bound swing trading.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
2.660
Sell
MA10
2.707
Sell
MA20
2.776
Sell
MA50
2.572
Sell
MA100
2.646
Sell
MA200
2.981
Sell
Institutional Confidence
Currency: USD Updated: 2026-05-15The current institutional shareholding score of Baozun Inc is 3.00, ranking 282 out of 468 in the Software & IT Services industry. The latest institutional shareholding proportion is 22.89%, representing a quarter-over-quarter decrease of 26.73%. The largest institutional shareholder is James Simons, holding a total of 230.24K shares, representing 0.43% of shares outstanding, with 8.69% increase in holdings.
Score
Institutional Shareholding
Relevant data have not been disclosed by the company yet.
Risk Assessment
Currency: USD Updated: 2026-05-15The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Software & IT Services domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Baozun Inc is 3.54, ranking 303 out of 468 in the Software & IT Services industry. The company's beta value is 0.53. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets. Baozun Inc’s latest ESG disclosure leads the Software & IT Services industry, indicating outstanding, compliant performance across environmental management, social responsibility, and governance, which may help mitigate overall risk.
Score
Beta vs S&P 500 index
0.51
VaR
+6.84%
240-Day Maximum Drawdown
+56.08%
240-Day Volatility
+60.28%
Return
Best Daily Return
60 days
+16.43%
120 days
+16.43%
5 years
+36.03%
Worst Daily Return
60 days
-12.10%
120 days
-12.10%
5 years
-16.67%
Sharpe Ratio
60 days
-0.25
120 days
-0.25
5 years
-0.28
Risk Assessment
Maximum Drawdown
240 days
+56.08%
3 years
+61.82%
5 years
+91.92%
Return-to-Drawdown Ratio
240 days
-0.25
3 years
-0.22
5 years
-0.20
Skewness
240 days
+1.04
3 years
+1.36
5 years
+0.99
Volatility
Realised Volatility
240 days
+60.28%
5 years
+72.60%
Standardised True Range
240 days
+6.47%
5 years
+14.93%
Downside Risk-Adjusted Return
120 days
-43.99%
240 days
-43.99%
Maximum Daily Upside Volatility
60 days
+62.06%
Maximum Daily Downside Volatility
60 days
+46.84%
Liquidity
Average Turnover Rate
60 days
+0.21%
120 days
+0.17%
5 years
--
Turnover Deviation
20 days
-11.88%
60 days
-7.19%
120 days
-22.74%
Peer Comparison
Software & IT Services
Baozun Inc
BZUN
6.50 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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V
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Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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VRSN
8.56 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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SNPS
8.43 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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ATEN
8.37 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
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