Baozun Inc
BZUN2.725USD
-0.005-0.18%
Market hours （ET）Quotes delayed by 15 min
145.57MMarket Cap
LossP/E TTM
More Details of Baozun Inc Company
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Baozun Inc Info
Ticker SymbolBZUN
Company nameBaozun Inc
IPO dateMay 21, 2015
CEOQiu (Wenbin)
Number of employees7650
Security typeDepository Receipt
Fiscal year-endMay 21
AddressNo. 1-9, Lane 510, West Jiangchang Road
CitySHANGHAI
Stock exchangeNASDAQ OMX - NASDAQ BASIC
CountryChina
Postal code200436
Phone862160809991
Websitehttps://www.baozun.com/
Ticker SymbolBZUN
IPO dateMay 21, 2015
CEOQiu (Wenbin)
Company Executives of Baozun Inc
Name
Name/Position
Position
Shareholding
Change
Ms. Bin Yu, CPA
Ms. Bin Yu, CPA
Director
Director
--
--
Ms. Lucy Li Feng
Ms. Lucy Li Feng
Vice President - Information Technology and Innovation Center
Vice President - Information Technology and Innovation Center
--
--
Mr. Liang (Peter) Tao
Mr. Liang (Peter) Tao
Senior Vice President - Operation of Logistics and Supply Chain Group
Senior Vice President - Operation of Logistics and Supply Chain Group
--
--
Mr. Wenbin (Vincent) Qiu
Mr. Wenbin (Vincent) Qiu
Chairman of the Board, Chief Executive Officer, Co-Founder
Chairman of the Board, Chief Executive Officer, Co-Founder
--
--
Ms. Catherine Zhu
Ms. Catherine Zhu
Chief Financial Officer
Chief Financial Officer
--
--
Mr. Satoshi Okada
Mr. Satoshi Okada
Director
Director
--
--
Dr. Jun Wang
Dr. Jun Wang
Director
Director
--
--
Mr. Junhua Wu
Mr. Junhua Wu
Co-Founder, Director, Chief Strategy Officer
Co-Founder, Director, Chief Strategy Officer
--
--
Mr. Yiu Pong Chan
Mr. Yiu Pong Chan
Independent Director
Independent Director
--
--
Mr. Changqing (Benjamin) Ye, CPA
Mr. Changqing (Benjamin) Ye, CPA
Independent Director
Independent Director
--
--
View more
Name
Name/Position
Position
Shareholding
Change
Ms. Bin Yu, CPA
Ms. Bin Yu, CPA
Director
Director
--
--
Ms. Lucy Li Feng
Ms. Lucy Li Feng
Vice President - Information Technology and Innovation Center
Vice President - Information Technology and Innovation Center
--
--
Mr. Liang (Peter) Tao
Mr. Liang (Peter) Tao
Senior Vice President - Operation of Logistics and Supply Chain Group
Senior Vice President - Operation of Logistics and Supply Chain Group
--
--
Mr. Wenbin (Vincent) Qiu
Mr. Wenbin (Vincent) Qiu
Chairman of the Board, Chief Executive Officer, Co-Founder
Chairman of the Board, Chief Executive Officer, Co-Founder
--
--
Ms. Catherine Zhu
Ms. Catherine Zhu
Chief Financial Officer
Chief Financial Officer
--
--
Mr. Satoshi Okada
Mr. Satoshi Okada
Director
Director
--
--
Revenue Breakdown
Currency: USDUpdated: Mon, Oct 6
Currency: USDUpdated: Mon, Oct 6
FY2024
FY2023
FY2022
FY2021
FY2020
FY2019
FY2018
By BusinessUSD
Name
Revenue
Proportion
Services
827.71M
63.20%
Product sale
481.86M
36.80%
Relevant data have not been disclosed by the company yet.
By Business
By Region
By BusinessUSD
Name
Revenue
Proportion
Services
827.71M
63.20%
Product sale
481.86M
36.80%
Shareholding Stats
Updated: Sun, Nov 16
Updated: Sun, Nov 16
Shareholders
Shareholder Types
Shareholders
Shareholders
Proportion
Schroder Investment Management (Singapore) Ltd.
4.30%
Acadian Asset Management LLC
3.98%
Hwabao WP Fund Management Co., Ltd.
2.79%
Two Sigma Investments, LP
1.18%
Dimensional Fund Advisors, L.P.
1.13%
Other
86.62%
Shareholders
Shareholders
Proportion
Schroder Investment Management (Singapore) Ltd.
4.30%
Acadian Asset Management LLC
3.98%
Hwabao WP Fund Management Co., Ltd.
2.79%
Two Sigma Investments, LP
1.18%
Dimensional Fund Advisors, L.P.
1.13%
Other
86.62%
Shareholder Types
Shareholders
Proportion
Investment Advisor/Hedge Fund
11.87%
Investment Advisor
5.21%
Hedge Fund
3.28%
Research Firm
2.11%
Pension Fund
0.22%
Sovereign Wealth Fund
0.06%
Bank and Trust
0.04%
Other
77.22%
Institutional Shareholding
Updated: Mon, Dec 8
Updated: Mon, Dec 8
Reporting Period
No. of institutions
Shares Held
Proportion
Change
2025Q4
148
12.08M
31.24%
+30.00
2025Q3
160
12.09M
31.90%
+521.71K
2025Q2
174
11.58M
33.09%
+608.49K
2025Q1
194
10.97M
36.61%
-8.55M
2024Q4
206
11.28M
34.25%
-1.61M
2024Q3
210
12.88M
40.96%
+451.65K
2024Q2
233
12.41M
44.46%
-707.84K
2024Q1
253
13.16M
60.08%
-20.87M
2023Q4
283
17.00M
64.35%
-615.68K
2023Q3
355
17.67M
72.87%
-1.07M
View more
Shareholder Activity
Name
Shares Held
Proportion
Change
Chg %
Date
Schroder Investment Management (Singapore) Ltd.
2.30M
4.31%
--
--
Jun 30, 2025
Acadian Asset Management LLC
2.08M
3.9%
-29.97K
-1.42%
Jun 30, 2025
Hwabao WP Fund Management Co., Ltd.
1.49M
2.8%
+1.18M
+375.10%
Jun 30, 2025
Two Sigma Investments, LP
865.82K
1.62%
-336.12K
-27.96%
Jun 30, 2025
Dimensional Fund Advisors, L.P.
591.42K
1.11%
+20.86K
+3.66%
Jun 30, 2025
Arrowstreet Capital, Limited Partnership
388.48K
0.73%
+14.62K
+3.91%
Jun 30, 2025
AIA Group Ltd
399.02K
0.75%
--
--
Jun 30, 2025
Morgan Stanley Smith Barney LLC
247.35K
0.46%
+3.32K
+1.36%
Jun 30, 2025
View more
Related ETFs
Updated: Sat, Dec 6
Updated: Sat, Dec 6
Name
Proportion
Invesco Golden Dragon China ETF
0.07%
SPDR S&P Emerging Markets Small Cap ETF
0.02%
ActivePassive International Equity ETF
0.01%
DFA Dimensional Em Mkts Sustainability Core 1 ETF
0%
Global X E-commerce ETF
0%
DFA Dimensional Emerging Markets Core Equity 2 ETF
0%
DFA Dimensional Emerging Core Equity Market ETF
0%
Avantis International Small Cap Equity ETF
0%
Invesco Golden Dragon China ETF
Proportion0.07%
SPDR S&P Emerging Markets Small Cap ETF
Proportion0.02%
ActivePassive International Equity ETF
Proportion0.01%
DFA Dimensional Em Mkts Sustainability Core 1 ETF
Proportion0%
Global X E-commerce ETF
Proportion0%
DFA Dimensional Emerging Markets Core Equity 2 ETF
Proportion0%
DFA Dimensional Emerging Core Equity Market ETF
Proportion0%
Avantis International Small Cap Equity ETF
Proportion0%
Dividend
A total of
0.00
USD has been distributed in dividends over the past 5 years.
Date
Dividend
Record Date
Payment Date
Ex-dividend Date
No Data
Stock Split
Date
Type
Ratio
No Data
Date
Type
Ratio
No Data
FAQs
Who are the top five shareholders of Baozun Inc?
The top five shareholders of Baozun Inc are:
Schroder Investment Management (Singapore) Ltd. holds 2.30M shares, accounting for 4.31% of the total shares.
Acadian Asset Management LLC holds 2.08M shares, accounting for 3.90% of the total shares.
Hwabao WP Fund Management Co., Ltd. holds 1.49M shares, accounting for 2.80% of the total shares.
Two Sigma Investments, LP holds 865.82K shares, accounting for 1.62% of the total shares.
Dimensional Fund Advisors, L.P. holds 591.42K shares, accounting for 1.11% of the total shares.
Schroder Investment Management (Singapore) Ltd. holds 2.30M shares, accounting for 4.31% of the total shares.
Acadian Asset Management LLC holds 2.08M shares, accounting for 3.90% of the total shares.
Hwabao WP Fund Management Co., Ltd. holds 1.49M shares, accounting for 2.80% of the total shares.
Two Sigma Investments, LP holds 865.82K shares, accounting for 1.62% of the total shares.
Dimensional Fund Advisors, L.P. holds 591.42K shares, accounting for 1.11% of the total shares.
What are the top three shareholder types of Baozun Inc?
The top three shareholder types of Baozun Inc are:
Schroder Investment Management (Singapore) Ltd.
Acadian Asset Management LLC
Hwabao WP Fund Management Co., Ltd.
Schroder Investment Management (Singapore) Ltd.
Acadian Asset Management LLC
Hwabao WP Fund Management Co., Ltd.
How many institutions hold shares of Baozun Inc (BZUN)?
As of 2025Q4, 148 institutions hold shares of Baozun Inc, with a combined market value of approximately 12.08M, accounting for 31.24% of the total shares. Compared to 2025Q3, institutional shareholding has increased by -0.66%.
What is the biggest source of revenue for Baozun Inc?
In FY2024, the Services business generated the highest revenue for Baozun Inc, amounting to 827.71M and accounting for 63.20% of total revenue.
