BZUN|Baozun Inc|Price:2.680|Chg%:0.13

More Details of Baozun Inc Company

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Baozun Inc Info

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Ticker SymbolBZUN

Company nameBaozun Inc

IPO dateMay 21, 2015

CEOQiu (Wenbin)

Number of employees7650

Security typeDepository Receipt

Fiscal year-endMay 21

AddressNo. 1-9, Lane 510, West Jiangchang Road

CitySHANGHAI

Stock exchangeNASDAQ OMX - NASDAQ BASIC

CountryChina

Postal code200436

Phone862160809991

Websitehttps://www.baozun.com/

Ticker SymbolBZUN

IPO dateMay 21, 2015

CEOQiu (Wenbin)

Company Executives of Baozun Inc

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Name

Name/Position

Position

Shareholding

Change

Mr. Wenbin (Vincent) Qiu

Chairman of the Board, Chief Executive Officer, Co-Founder

--

Mr. Junhua Wu

Co-Founder, Director, Chief Strategy Officer

--

Mr. Satoshi Okada

Director

--

Mr. Yiu Pong Chan

Independent Director

--

Ms. Bin Yu, CPA

Director

--

Mr. Hsien-Chieng Hsien-Chie (Steve) Hsia

Independent Director

--

Mr. Changqing (Benjamin) Ye, CPA

Independent Director

--

Mr. Liang (Peter) Tao

Senior Vice President - Operation of Logistics and Supply Chain Group

--

Ms. Shu (Wendy) Sun

Joint Company Secretary

--

Ms. Ka Man So

Joint Company Secretary

--

Name

Name/Position

Position

Shareholding

Change

Mr. Wenbin (Vincent) Qiu

Chairman of the Board, Chief Executive Officer, Co-Founder

--

Mr. Junhua Wu

Co-Founder, Director, Chief Strategy Officer

--

Mr. Satoshi Okada

Director

--

Mr. Yiu Pong Chan

Independent Director

--

Ms. Bin Yu, CPA

Director

--

Mr. Hsien-Chieng Hsien-Chie (Steve) Hsia

Independent Director

--

Revenue Breakdown

Currency: USDUpdated: Tue, Jan 6

FY2024

FY2023

FY2022

FY2021

FY2020

FY2019

FY2018

By BusinessUSD

Name

Revenue

Proportion

Services

827.71M

63.20%

Product sale

481.86M

36.80%

Relevant data have not been disclosed by the company yet.

By Business

By Region

By BusinessUSD

Name

Revenue

Proportion

Services

827.71M

63.20%

Product sale

481.86M

36.80%

Shareholding Stats

Updated: Sun, Nov 16

Shareholders

Shareholder Types

Shareholders

Proportion

Schroder Investment Management (Singapore) Ltd.

4.29%

Acadian Asset Management LLC

3.97%

Hwabao WP Fund Management Co., Ltd.

2.78%

Two Sigma Investments, LP

1.18%

Dimensional Fund Advisors, L.P.

1.12%

Other

86.65%

Shareholders

Proportion

Schroder Investment Management (Singapore) Ltd.

4.29%

Acadian Asset Management LLC

3.97%

Hwabao WP Fund Management Co., Ltd.

2.78%

Two Sigma Investments, LP

1.18%

Dimensional Fund Advisors, L.P.

1.12%

Other

86.65%

Shareholder Types

Shareholders

Proportion

Investment Advisor/Hedge Fund

11.76%

Investment Advisor

5.25%

Hedge Fund

3.33%

Research Firm

2.10%

Pension Fund

0.22%

Sovereign Wealth Fund

0.06%

Other

77.29%

Institutional Shareholding

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Updated: Mon, Dec 8

Reporting Period

No. of institutions

Shares Held

Proportion

Change

2025Q4

148

12.08M

31.24%

+30.00

2025Q3

160

12.09M

31.90%

+521.71K

2025Q2

174

11.58M

33.09%

+608.49K

2025Q1

194

10.97M

36.61%

-8.55M

2024Q4

206

11.28M

34.25%

-1.61M

2024Q3

210

12.88M

40.96%

+451.65K

2024Q2

233

12.41M

44.46%

-707.84K

2024Q1

253

13.16M

60.08%

-20.87M

2023Q4

283

17.00M

64.35%

-615.68K

2023Q3

355

17.67M

72.87%

-1.07M

Shareholder Activity

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Name

Shares Held

Proportion

Change

Chg %

Date

Schroder Investment Management (Singapore) Ltd.

2.30M

4.29%

--

Sep 30, 2025

Acadian Asset Management LLC

2.13M

3.97%

+48.03K

+2.31%

Sep 30, 2025

Hwabao WP Fund Management Co., Ltd.

1.49M

2.78%

+1.18M

+375.10%

Jun 30, 2025

Two Sigma Investments, LP

633.71K

1.18%

-232.11K

-26.81%

Sep 30, 2025

Dimensional Fund Advisors, L.P.

603.02K

1.12%

+11.59K

+1.96%

Sep 30, 2025

Arrowstreet Capital, Limited Partnership

470.26K

0.88%

+81.78K

+21.05%

Sep 30, 2025

AIA Group Ltd

399.02K

0.74%

--

Sep 30, 2025

Morgan Stanley & Co. LLC

297.41K

0.55%

+219.33K

+280.90%

Sep 30, 2025

Marshall Wace LLP

269.84K

0.5%

+218.27K

+423.26%

Sep 30, 2025

Morgan Stanley Smith Barney LLC

257.15K

0.48%

+9.80K

+3.96%

Sep 30, 2025

Related ETFs

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Updated: Sat, Dec 6

Name

Proportion

Invesco Golden Dragon China ETF

0.07%

SPDR S&P Emerging Markets Small Cap ETF

0.02%

ActivePassive International Equity ETF

0.01%

DFA Dimensional Em Mkts Sustainability Core 1 ETF

0%

Global X E-commerce ETF

0%

DFA Dimensional Emerging Markets Core Equity 2 ETF

0%

DFA Dimensional Emerging Core Equity Market ETF

0%

Avantis International Small Cap Equity ETF

0%

Invesco Golden Dragon China ETF

Proportion0.07%

SPDR S&P Emerging Markets Small Cap ETF

Proportion0.02%

ActivePassive International Equity ETF

Proportion0.01%

DFA Dimensional Em Mkts Sustainability Core 1 ETF

Proportion0%

Global X E-commerce ETF

Proportion0%

DFA Dimensional Emerging Markets Core Equity 2 ETF

Proportion0%

DFA Dimensional Emerging Core Equity Market ETF

Proportion0%

Avantis International Small Cap Equity ETF

Proportion0%

Dividend

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A total of 0.00 USD has been distributed in dividends over the past 5 years.

Date

Dividend

Record Date

Payment Date

Ex-dividend Date

No Data

Stock Splits

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Date

Ex-dividend Date

Type

Ratio

No Data

Date

Ex-dividend Date

Type

Ratio

No Data