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Baozun Inc

BZUN
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2.470USD
-0.010-0.40%
Close 07-23 16:00ETQuotes delayed by 15 min
132.57MMarket Cap
LossP/E TTM
View Detailed Chart
TradingKey Chart
Intraday
1m
30m
1h
D
W
M
D

Today

-0.40%

5 Days

-3.52%

1 Month

-10.83%

6 Months

-11.79%

Year to Date

-7.14%

1 Year

-17.39%

Key Figures
2.430Open
2.470High
292.47KVolume
LossP/E TTM
3.04P/E Dynamic
--Dividend TTM
0.54%Turnover Ratio
2.480Prev. Close
2.420Low
564.04KTurnover
LossP/E Static
0.25P/B
0.00%Div Yield TTM
-1.99%ROA
4.88052wk High
1.19Volume Ratio
-25.74MNet Profit
53.67MShares
-0.5825EPS TTM
0.51Beta
-5.16%ROE
2.07052wk Low
2.02%Amplitude
70.82%Gross Margin
132.57MMarket Cap
-4.00Reward/Risk
3.47%Risk Rate

TradingKey Stock Score of Baozun Inc

Currency: USD Updated: 2026-07-23

Key Insights

Baozun Inc's fundamentals are relatively very healthy, and its growth potential is high.Its valuation is considered fairly valued, ranking 133 out of 485 in the Software & IT Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 3.93.In the medium term, the stock price is expected to trend down.Despite a weak stock market performance over the past month, the company shows strong fundamentals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Baozun Inc's Score

Industry at a Glance

Industry Ranking
133 / 485
Overall Ranking
176 / 4547
Industry
Software & IT Services

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Neutral

Baozun Inc Highlights

StrengthsRisks
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Fairly Valued
The company’s latest PE is -4.22, at a medium 3-year percentile range.
Institutional Selling
The latest institutional holdings are 12.29M shares, decreasing 27.68% quarter-over-quarter.
Held by Steven Cohen
Star Investor Steven Cohen holds 39.56K shares of this stock.

Analyst Rating

Based on 7 analysts
Buy
Current Rating
3.928
Target Price
+56.51%
Upside Space

Baozun Inc News

More news coming soon, stay tuned...

Earnings Forecast

Analyst Rating

Based on 7 analysts
Buy
Current Rating
3.928
Target Price
+56.51%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

105
Total
7
Median
13
Average
Company name
Ratings
Analysts
Baozun Inc
BZUN
7
Meta Platforms Inc
META
66
Alphabet Inc Class A
GOOGL
62
Uber Technologies Inc
UBER
55
Netflix Inc
NFLX
52
Lyft Inc
LYFT
49
1
2
3
...
21

Indicators

Indicators
Sell(3)
Neutral(1)
Buy(0)
Indicators
Value
Direction
MACD(12,26,9)
-0.079
Sell
RSI(14)
32.524
Neutral
STOCH(KDJ)(9,3,3)
8.105
Oversold
ATR(14)
0.105
Low Volatility
CCI(14)
-112.969
Sell
Williams %R
92.157
Oversold
TRIX(12,20)
-0.281
Sell
StochRSI(14)
0.000
Oversold
Moving Average
Sell(6)
Neutral(0)
Buy(0)
Indicators
Value
Direction
MA5
2.494
Sell
MA10
2.598
Sell
MA20
2.707
Sell
MA50
2.676
Sell
MA100
2.614
Sell
MA200
2.789
Sell

Financial Indicators

EPS

Relevant data have not been disclosed by the company yet.

Total revenue

Relevant data have not been disclosed by the company yet.

Baozun Inc Info

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
Ticker SymbolBZUN
CompanyBaozun Inc
CEOQiu (Wenbin)
Websitehttps://www.baozun.com/

Shareholders

Shareholders
Shareholders
Proportion
Schroder Investment Management (Singapore) Ltd.
4.50%
Acadian Asset Management LLC
3.94%
Hwabao WP Fund Management Co., Ltd.
2.51%
Two Sigma Investments, LP
1.36%
Dimensional Fund Advisors, L.P.
1.11%
Other
86.59%

FAQs

What is the current price of Baozun Inc (BZUN)?

The current price of Baozun Inc (BZUN) is 2.47.

What is the symbol of Baozun Inc?

The ticker symbol of Baozun Inc is BZUN.

What is the 52-week high of Baozun Inc?

The 52-week high of Baozun Inc is 4.88.

What is the 52-week low of Baozun Inc?

The 52-week low of Baozun Inc is 2.07.

What is the market capitalization of Baozun Inc?

The market capitalization of Baozun Inc is 132.57M.

Is Baozun Inc (BZUN) currently rated as Buy, Hold, or Sell?

According to analysts, Baozun Inc (BZUN) has an overall rating of Buy, with a price target of 3.93.

What is the Earnings Per Share (EPS TTM) of Baozun Inc (BZUN)?

The Earnings Per Share (EPS TTM) of Baozun Inc (BZUN) is -0.58.
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