Cuộc họp công bố kết quả kinh doanh quý 2/2026 của Baozun (BZUN): Doanh thu tăng 7%, nâng mục tiêu lợi nhuận năm 2028
Doanh thu quý 2/2026 của Baozun tăng 7% lên 2,7 tỷ RMB, lợi nhuận hoạt động phi GAAP đạt 74 triệu RMB và mục tiêu lợi nhuận năm 2028 của công ty được nâng lên.
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.