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Baozun Inc

BZUN
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3.630USD
+0.070+1.97%
Close 10-26 16:00(ET)
210.71MMarket Cap
LossP/E TTM

About Baozun Inc Company

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Baozun Inc Profile

Ticker SymbolBZUN
Company nameBaozun Inc
IPO dateMay 21, 2015
CEOQiu (Wenbin)
Number of employees7650
Security typeDepository Receipt
Fiscal year-endMay 21
AddressNo. 1-9, Lane 510, West Jiangchang Road
CitySHANGHAI
Stock exchangeNASDAQ OMX - NASDAQ BASIC
CountryChina
Postal code200436
Phone862160809991
Websitehttps://www.baozun.com/
Ticker SymbolBZUN
IPO dateMay 21, 2015
CEOQiu (Wenbin)

Company Executives of Baozun Inc

Name
Name/Position
Position
Shareholding
Change
Mr. Changqing (Benjamin) Ye, CPA
Mr. Changqing (Benjamin) Ye, CPA
Independent Director
Independent Director
17.27K
--
Mr. Changqing (Benjamin) Ye, CPA
Mr. Changqing (Benjamin) Ye, CPA
Independent Director
Independent Director
17.27K
--
Mr. Wenbin (Vincent) Qiu
Mr. Wenbin (Vincent) Qiu
Chairman of the Board, Chief Executive Officer, Co-Founder
Chairman of the Board, Chief Executive Officer, Co-Founder
--
--
Mr. Junhua Wu
Mr. Junhua Wu
Co-Founder, Director, Chief Strategy Officer
Co-Founder, Director, Chief Strategy Officer
--
--
Mr. Yiu Pong Chan
Mr. Yiu Pong Chan
Independent Director
Independent Director
--
--
Ms. Bin Yu, CPA
Ms. Bin Yu, CPA
Director
Director
--
--
Mr. Hsien-Chieng Hsien-Chie (Steve) Hsia
Mr. Hsien-Chieng Hsien-Chie (Steve) Hsia
Independent Director
Independent Director
--
--
Ms. Catherine Yanjie Zhu
Ms. Catherine Yanjie Zhu
Chief Financial Officer
Chief Financial Officer
--
--
Dr. Jun Wang
Dr. Jun Wang
Director
Director
--
--
Mr. Wenbin (Vincent) Qiu
Mr. Wenbin (Vincent) Qiu
Chairman of the Board, Chief Executive Officer, Co-Founder
Chairman of the Board, Chief Executive Officer, Co-Founder
--
--
View more
Name
Name/Position
Position
Shareholding
Change
Mr. Changqing (Benjamin) Ye, CPA
Mr. Changqing (Benjamin) Ye, CPA
Independent Director
Independent Director
17.27K
--
Mr. Changqing (Benjamin) Ye, CPA
Mr. Changqing (Benjamin) Ye, CPA
Independent Director
Independent Director
17.27K
--
Mr. Wenbin (Vincent) Qiu
Mr. Wenbin (Vincent) Qiu
Chairman of the Board, Chief Executive Officer, Co-Founder
Chairman of the Board, Chief Executive Officer, Co-Founder
--
--
Mr. Junhua Wu
Mr. Junhua Wu
Co-Founder, Director, Chief Strategy Officer
Co-Founder, Director, Chief Strategy Officer
--
--
Mr. Yiu Pong Chan
Mr. Yiu Pong Chan
Independent Director
Independent Director
--
--
Ms. Bin Yu, CPA
Ms. Bin Yu, CPA
Director
Director
--
--

FAQs

Who are the top five shareholders of Baozun Inc?

The top five shareholders of Baozun Inc are: Mr. Changqing (Benjamin) Ye, CPA

How many institutions hold shares of Baozun Inc (BZUN)?

As of 2026Q1, 145 institutions hold shares of Baozun Inc, with a combined market value of approximately 12.29M, accounting for 22.89% of the total shares. Compared to 2025Q4, institutional shareholding has increased by -4703406.00.

What is the biggest source of revenue for Baozun Inc?

In 2026Q1, the Services business generated the highest revenue for Baozun Inc, amounting to 827.71M and accounting for 63.20% of total revenue.
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