Street View: Amazon's same-day delivery may help it crack grocery business

** Amazon AMZN.O will expand same-day delivery to include perishable goods, the retail giant said on Wednesday

** Shares of the company were up about 2% at $229.21 in early trade after gaining 1.4% in the previous session

BIGGER BASKET OF PROSPECTS

** Wedbush ("outperform," PT: $250) says this "should help the company capture incremental share in perishable categories where they have struggled historically."

** Evercore ("outperform," PT: $280)says Amazon's move will deepen customer engagement and retention, and help it compete more aggressively against Instacart CART.O and Walmart+ WMT.N.

** "By setting a relatively low free-delivery threshold of $25, AMZN applies pricing pressure that may challenge rivals’ ability to compete on convenience and cost," analysts at Evercore said.

** Deutsche Bank ("buy," PT: $278) says Amazon's grocery strategy has shifted over time with mixed results, but the new offer could lift grocery volumes in the medium term if customer habits take hold.