Roger Federer-backed On up after raising annual sales forecast

** Shares of Roger Federer-backed On Holding ONON.N up ~3% at $52.91 premarket

** Co raises annual sales forecast as promotions and new launches drive demand

** Expects fiscal 2025 net sales to grow at least 28% on a constant currency basis, compared with prior forecast of 27% rise

** Co's first-quarter sales rise 43% to 726.6 million Swiss francs ($864.38 million), above analysts' estimates of 681.2 million Swiss francs - data compiled by LSEG

** Co says it would have to undertake selective pricing to mitigate impacts from U.S. President Donald Trump's tariffs

** Co expects annual adjusted core profit margin growth, which excludes interest, taxes, depreciation and amortization, in the range of 16.5% to 17.5%, compared with previous range of 17% to 17.5%

** Up to last close, ONON down 6.3% YTD

($1 = 0.8406 Swiss francs)