Dutch discount chain Action to open first US store in 2027 or 2028
March 26 (Reuters) - Private equity firm 3i Group III.L said on Thursday that discount retailer Action plans to open its first store in the southeastern United States by the end of 2027 or in early 2028.
3i Group, which owns the Dutch chain, said Action had completed an in-depth market study of the U.S. that demonstrated clear potential for its discount store format.
Tackling the world's biggest consumer market is a bold step for Action as the U.S. retail sector is fiercely competitive and past attempts by other European retailers including Tesco TSCO.L and M&S MKS.L to crack the market have ended in failure.
3i Group also said Action expects like-for-like sales growth of between 4% and 5% in 2026, broadly similar to the 4.9% growth it recorded in 2025.
Action's net sales since 2022 
