NFT Treasury Trend Takes Off — GameSquare Becomes First Public Company to Add NFTs to Its Balance Sheet

TradingKey

AuthorBlock Tao

Jul 22, 2025 7:08 AM

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TradingKey – On Monday, July 21, GameSquare Holdings (GAME), a U.S.-listed media and tech firm, announced it has expanded its digital asset treasury authorization from $100 million to $250 million, with a new allocation dedicated to NFT investments.

Back on July 8, GameSquare launched a $100 million Ethereum treasury, and has since spent $37.5 million to acquire 10,000 ETH. While it’s common for companies to hold BTC, ETH, LTC, or SOL in treasury, NFTs remain largely absent from corporate balance sheets, making GameSquare’s move a first-of-its-kind strategy.

GameSquare’s strategy could include iconic collections such as:

CryptoPunks
Bored Ape Yacht Club
Mutant Ape Yacht Club
Azuki
Moonbirds
Pudgy Penguins
Doodles

On the same day, Greg Solano, co-founder of Yuga Labs (creator of Bored Ape Yacht Club), posted:

“the world isn't ready for NFT treasury companies but they are coming anyway”

His comment is widely seen as a nod to GameSquare’s pioneering move and a signal of what’s to come.

Disclaimer: The information provided on this website is for educational and informational purposes only and should not be considered financial or investment advice.

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