tradingkey.logo

Wedbush trims online travel firms' price target on AI risk concerns

ReutersFeb 6, 2026 2:29 PM

Wedbush lowers price targets on online travel companies on risks from exposure to AI-enabled disintermediation

Brokerage says while booking windows have started to extend and consumers are reporting longer lengths of stay, AI could hurt long-term business for intermediaries like Airbnb ABNB.O, Booking Holdings BKNG.O, Expedia Group EXPE.O and Tripadvisor TRIP.O

Adds that Expedia is most exposed to disintermediation given the company's relative exposure to a concentrated supply of hotel and accommodation chains

Says it expects Airbnb to be the least exposed to displacement given co's fragmentation of its host and supply base

Wedbush says it is most positive on BKNG as co's geographic diversification limits exposure to pockets of softness or a weaker consumer

Following are the new PTs:

Company

New PT

Old PT

Airbnb ABNB.O

$130

$135

Tripadvisor TRIP.O

$15

$18

Booking Holdings BKNG.O

$5500

$6000

Expedia EXPE.O

$260

$290

Disclaimer: The information provided on this website is for educational and informational purposes only and should not be considered financial or investment advice.

Related Articles

KeyAI