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Harte Hanks Inc

HHS
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2.800USD
-0.010-0.36%
Close 05/15, 16:00ETQuotes delayed by 15 min
20.76MMarket Cap
LossP/E TTM

Harte Hanks Inc

2.800
-0.010-0.36%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Harte Hanks Inc

Currency: USD Updated: 2026-05-15

Key Insights

Harte Hanks Inc's fundamentals are relatively healthy, with an industry-leading ESG disclosure.and its growth potential is significant.Its valuation is considered fairly valued, ranking 63 out of 80 in the Media & Publishing industry.Institutional ownership is very high.In the medium term, the stock price is expected to remain stable.Despite an average stock market performance over the past month, the company shows strong fundamentals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Harte Hanks Inc's Score

Industry at a Glance

Industry Ranking
63 / 80
Overall Ranking
401 / 4482
Industry
Media & Publishing

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Neutral

Harte Hanks Inc Highlights

StrengthsRisks
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment comprises mail, product fulfillment, and logistics services. It offers a variety of product fulfillment solutions, including printing on demand, managing product recalls, and distributing literature and promotional products. It is also a third-party logistics and freight optimization provider in the United States.
Undervalued
The company’s latest PE is -19.84, at a low 3-year percentile range.
Institutional Selling
The latest institutional holdings are 2.63M shares, decreasing 10.18% quarter-over-quarter.
Held by James Simons
Star Investor James Simons holds 24.10K shares of this stock.

Analyst Rating

Based on 0 analysts
--
Current Rating
--
Target Price
--
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-05-15

The current financial score of Harte Hanks Inc is 6.44, ranking 65 out of 80 in the Media & Publishing industry. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 37.26M, representing a year-over-year decrease of 10.34%, while its net profit experienced a year-over-year decrease of 60.20%.

Score

Industry at a Glance

Previous score
6.44
Change
0

Financials

6.44

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

5.39

Operational Efficiency

7.44

Growth Potential

5.80

Shareholder Returns

7.11

Harte Hanks Inc's Company Valuation

Currency: USD Updated: 2026-05-15

The current valuation score of Harte Hanks Inc is 8.89, ranking 3 out of 80 in the Media & Publishing industry. Its current P/E ratio is -19.84, which is -113.88% below the recent high of 2.75 and -210.34% above the recent low of -61.58.

Score

Industry at a Glance

Previous score
8.89
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 63/80
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-05-15

No earnings forecast score is currently available for Harte Hanks Inc. The Media & Publishing industry's average is 7.50.

Score

Industry at a Glance

Previous score
0.00
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.
No Data

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-05-15

The current price momentum score of Harte Hanks Inc is 5.98, ranking 68 out of 80 in the Media & Publishing industry. Currently, the stock price is trading between the resistance level at 2.96 and the support level at 2.67, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
6.01
Change
-0.03

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(2)
Neutral(4)
Buy(0)
Indicators
Value
Direction
MACD(12,26,9)
-0.004
Neutral
RSI(14)
53.891
Neutral
STOCH(KDJ)(9,3,3)
37.480
Neutral
ATR(14)
0.091
Low Volatility
CCI(14)
-23.666
Neutral
Williams %R
65.636
Sell
TRIX(12,20)
0.253
Sell
StochRSI(14)
0.000
Oversold
Moving Average
Sell(4)
Neutral(0)
Buy(2)
Indicators
Value
Direction
MA5
2.811
Sell
MA10
2.806
Sell
MA20
2.782
Buy
MA50
2.675
Buy
MA100
2.824
Sell
MA200
3.124
Sell

Institutional Confidence

Currency: USD Updated: 2026-05-15

The current institutional shareholding score of Harte Hanks Inc is 3.00, ranking 49 out of 80 in the Media & Publishing industry. The latest institutional shareholding proportion is 35.46%, representing a quarter-over-quarter increase of 14.03%. The largest institutional shareholder is James Simons, holding a total of 22.20K shares, representing 0.30% of shares outstanding, with 55.26% decrease in holdings.

Score

Industry at a Glance

Previous score
3.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
Rosenbach (Gary Stephen)
2.12M
--
William Blair & Company, L.L.C. (Research)
660.85K
--
Harte (Houston H)
660.82K
--
Westerly Capital Management LLC
627.00K
+1.29%
Radoff (Bradley Louis)
423.45K
+2.93%
Griffin (John H Jr)
209.82K
+6.09%
Krilogy Financial LLC
92.00K
--
SG Value Partners AG
117.50K
--
MultiConcept Fund Management S.A.
117.50K
--
1
2

Risk Assessment

Currency: USD Updated: 2026-05-15

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Media & Publishing domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Harte Hanks Inc is 2.29, ranking 62 out of 80 in the Media & Publishing industry. The company's beta value is -0.02. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets. with an industry-leading ESG disclosure.

Score

Industry at a Glance

Previous score
2.29
Change
0
Beta vs S&P 500 index
-0.01
VaR
+5.02%
240-Day Maximum Drawdown
+50.11%
240-Day Volatility
+90.42%

Return

Best Daily Return
60 days
+19.75%
120 days
+19.75%
5 years
+19.75%
Worst Daily Return
60 days
-4.83%
120 days
-11.68%
5 years
-23.29%
Sharpe Ratio
60 days
+0.19
120 days
+0.26
5 years
-0.05

Risk Assessment

Maximum Drawdown
240 days
+50.11%
3 years
+74.18%
5 years
--
Return-to-Drawdown Ratio
240 days
-0.77
3 years
-0.22
5 years
--
Skewness
240 days
+0.83
3 years
+0.29
5 years
-0.15

Volatility

Realised Volatility
240 days
+90.42%
5 years
--
Standardised True Range
240 days
+6.58%
5 years
--
Downside Risk-Adjusted Return
120 days
+49.47%
240 days
+49.47%
Maximum Daily Upside Volatility
60 days
+82.05%
Maximum Daily Downside Volatility
60 days
+47.49%

Liquidity

Average Turnover Rate
60 days
+0.12%
120 days
+0.12%
5 years
--
Turnover Deviation
20 days
-86.02%
60 days
-70.82%
120 days
-71.67%

Peer Comparison

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Harte Hanks Inc
Harte Hanks Inc
HHS
4.67 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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8.24 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
News Corp
News Corp
NWSA
8.11 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Roku Inc
Roku Inc
ROKU
7.97 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Omnicom Group Inc
Omnicom Group Inc
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7.96 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
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Criteo SA
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7.93 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
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