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Harte Hanks Inc

HHS

3.710USD

+0.025+0.68%

Close 09/19, 16:00（ET）Quotes delayed by 15 min

27.48MMarket Cap

LossP/E TTM



Harte Hanks Inc

3.710

+0.025+0.68%

Overview Company Financials Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score

Currency: USD Updated: 2025-09-19

Key Insights

The company's fundamentals are relatively healthy. Its valuation is considered undervalued,and institutional recognition is very high. Despite an average stock market performance, the company shows strong fundamentals. The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Industry Ranking

63 / 83

Overall Ranking

370 / 4720

Industry

Media & Publishing

Support & Resistance

No Data

Score Analysis

Current score

Previous score

Analyst Rating

Based on 0 analysts

Current Rating

Target Price

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Company Highlights

StrengthsRisks

Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Sales Services segment enables customers to optimize their go-to-market function by offering a range of outsourced services including sales process optimization, sales play development, inbound lead qualification and outbound sales prospecting. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.

Undervalued

The company’s latest PE is -9.56, at a low 3-year percentile range.

Institutional Buying

The latest institutional holdings are 5.86M shares, increasing 20.98% quarter-over-quarter.

Held by The Vanguard

Star Investor The Vanguard holds 297.34K shares of this stock.

Lower Market Activity

The company has less investor interest, with a 20-day turnover ratio of -0.60.

Financial Health

Currency: USD Updated: 2025-09-19

The company's current financial score is 7.07, which is lower than the Media & Publishing industry's average of 7.15. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 38.63M, representing a year-over-year decrease of 14.22%, while its net profit experienced a year-over-year decrease of 98.80%.

Score

Industry at a Glance

Previous score

7.07

Change



Financials

6.27

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

No Data



Quality of Earnings

10.00

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

No Data



Operational Efficiency

6.15

Key Metrics

Cash flow from operating activities

Income after tax

No Data



Growth Potential

5.87

Key Metrics

Cash flow from operating activities

Total revenue

No Data



Shareholder Returns

7.07

Key Metrics

Free cash flow

No Data

Company Valuation

Currency: USD Updated: 2025-09-19

The company’s current valuation score is 4.00, which is lower than the Media & Publishing industry's average of 4.94. Its current P/E ratio is -9.50, which is -88.16% below the recent high of -1.12 and 8.01% above the recent low of -8.74.

Score

Industry at a Glance

Previous score

4.00

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 63/83

No Data

Earnings Forecast

Currency: USD Updated: 2025-09-19

There is no earnings forecast score for this company; the Media & Publishing industry's average is 7.44.

Score

Industry at a Glance

Previous score

0.00

Change

Support & Resistance

No Data

No Data

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

No Data

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2025-09-19

The company’s current price momentum score is 5.21, which is lower than the Media & Publishing industry's average of 7.40. Sideways: Currently, the stock price is trading between the resistance level at 3.85 and the support level at 3.49, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

5.21

Change

0.06

Support & Resistance

No Data

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(1)

Neutral(3)

Buy(3)

Indicators

Value

Direction

MACD(12,26,9)

0.009

Buy

RSI(14)

53.254

Neutral

STOCH(KDJ)(9,3,3)

63.586

Neutral

ATR(14)

0.113

High Vlolatility

CCI(14)

28.135

Neutral

Williams %R

31.507

Buy

TRIX(12,20)

0.156

Sell

StochRSI(14)

94.433

Buy

Moving Average

Sell(2)

Neutral(0)

Buy(4)

Indicators

Value

Direction

MA5

3.695

Buy

MA10

3.686

Buy

MA20

3.661

Buy

MA50

3.567

Buy

MA100

3.948

Sell

MA200

4.528

Sell

Institutional Confidence

Currency: USD Updated: 2025-09-19

The company’s current institutional recognition score is 7.00, which is lower than the Media & Publishing industry's average of 7.02. The latest institutional shareholding proportion is 79.60%, representing a quarter-over-quarter increase of 29.27%. The largest institutional shareholder is The Vanguard, holding a total of 297.34K shares, representing 4.01% of shares outstanding, with 1.70% decrease in holdings.

Score

Industry at a Glance

Previous score

7.00

Change

Institutional Shareholding

No Data

Shareholder Activity

Name

Shares Held

Chg %

Rosenbach (Gary Stephen)

2.12M

William Blair & Company, L.L.C. (Research)

660.85K

Harte (Houston H)

660.82K

Westerly Capital Management LLC

618.23K

-0.38%

Radoff (Bradley Louis)

423.45K

+2.93%

The Vanguard Group, Inc.

Star Investors

297.34K

Griffin (John H Jr)

209.82K

+6.09%

SG Value Partners AG

117.50K

MultiConcept Fund Management S.A.

117.50K

Krilogy Financial LLC

132.00K

-18.52%

Risk Assessment

Currency: USD Updated: 2025-09-19

The company’s current risk assessment score is 3.20, which is lower than the Media & Publishing industry's average of 4.10. The company's beta value is 0.03. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets.