Deckers Outdoor jumps as Hoka, Ugg power annual sales, profit forecast

Shares of Hoka running shoes maker Deckers Outdoor DECK.N rise nearly 14% to $113.85 premarket

Co raised annual sales and profit forecast, helped by resilient demand for new Bondi model and Clifton model of Hoka at full price

DECK expects annual sales in the range of $5.40 billion to $5.42 billion, compared with the previous projection of $5.35 billion

Brokerage Citi raises PT to $135 from $130, citing recovery in U.S. sales at both brands including in direct-to-consumer channel, retains "buy" rating

Jefferies hikes PT to $118 from $105, encouraged by lower-than-expected tariff impact and Ugg shoes DTC sales

Piper Sandler lifts PT to $95 from $85, adds that forward demand is key for Hoka after solid growth in DTC and wholesale channels

14 of 27 brokerages rate the stock "buy" or higher, 11 "hold" and 2 "sell" or lower; their median PT is $118

In 2025, DECK was up about 48%