Bakkt Targets Japan’s Marusho Hotta with 30% Acquisition — A Strategic Push into Bitcoin Treasury
TradingKey – On Wednesday, August 6, U.S.-based crypto platform Bakkt Holdings (NYSE: BKKT) announced it will acquire 30% of Tokyo-listed apparel company Marusho Hotta (TSE: 8105), becoming its largest shareholder. The move is part of Bakkt’s broader strategy to expand its Bitcoin treasury operations internationally.
From Fashion to Finance: Rebranding as bitcoin.jp
Pending shareholder approval, Marusho Hotta will be rebranded as “bitcoin.jp”, signaling a full pivot toward digital asset management. Bakkt has already secured the domain name and will install Phillip Lord, President of Bakkt International, as the new CEO.
Co-CEO Akshay Naheta stated:“Japan’s regulatory environment creates an ideal platform for a Bitcoin-centered growth business.”
The company plans to integrate Bitcoin into Marusho Hotta’s operating and financial model, transforming it into a flagship crypto treasury hub in Asia.
Market Reaction: Muted Optimism
Despite the strategic significance, Bakkt’s stock rose just 2.52% to $9.77, remaining near its 2025 lows. Analysts suggest the market may be waiting for Bitcoin to break above $120,000 before pricing in upside potential.
This contrasts with previous Bakkt milestones:
- Nov 2024: Trump Media announced plans to acquire Bakkt, sending shares up 160%
- June 2025: Bakkt unveiled a $1 billion Bitcoin treasury initiative, triggering another rally
Bakkt stock price chart, source: TradingView
Related Articles
Costco FY2025 Q4 Earnings Preview: Decoding Growth Drivers and Market Bets Amid Sky-High Valuation
TradingKey - Since the release of Costco's fiscal 2025 third-quarter earnings report, its stock performance has slightly underperformed the S&P 500 index. After a significant year-to-date rally, the stock has entered a consolidation phase, exhibiting a contracting triangle pattern, reflecting...
Zeta Global (ZETA): Solid Data Moat Can Drive Value Up
TradingKey - Simply speaking, Zeta is a marketing tech company that leverages its high-quality, proprietary data and AI tools to automate a wide range of marketing tasks, helping marketers and brands conduct campaigns on various channels. The company’s solid moat is based on its high-quality...-8fe429c75f0a48aa94f43d6c5c639094.jpg)
Fed Rate Cuts: Will the Russell 2000 Outperform the S&P 500?
TradingKey - On 17 September, the Federal Reserve cut interest rates by 25 basis points, marking the official restart of the rate-cutting cycle. In theory, small-cap stocks, compared to large-cap stocks, benefit more from Fed rate cuts. This is because they are more reliant on external financing...
Uranium Energy Corp. (UEC) Earnings Preview: Is there any Uranium out there?
TradingKey - Uranium Energy Corp (UEC) will report fourth-quarter and full-year earnings on the 24th of September, before the opening bell. The company’s stock price has been performing very strongly, being up 61% on a year-to-date basis - a rally closely related to uranium as a commodity._croped_889x500 (1)-666c3deec8f74a1d91bccfc0edb42909.jpg)
AI’s Next Battlefield: Broadcom’s TPU-Backed ASICs Challenge Nvidia’s GPU Dominance
TradingKey - Broadcom (NASDAQ: AVGO) recently secured a landmark $10 billion deal with OpenAI to supply custom AI accelerators, solidifying its leadership in the booming AI semiconductor market. Alongside its longstanding Google TPU partnership, this positions Broadcom to capture significant growth.jpg)
