JPMorgan’s Bold Call Sends Nike Stock Higher — World Cup Seen as Major Catalyst

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AuthorBlock Tao

Jul 29, 2025 9:26 AM

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TradingKey – On Tuesday, July 29, athletic apparel giant Nike (NYSE: NKE) extended its rally in pre-market trading, rising another 0.42% after surging nearly 4% to $79 the previous day — its highest level since February 2025.

Nike Stock Chart – Source: TradingView

On Monday, JPMorgan analyst Matthew Boss upgraded Nike’s rating from Neutral to Overweight, citing the 2026 FIFA World Cup as a key growth driver.

Boss playfully reworked Nike’s iconic slogan, urging investors to “Just Buy It”
He raised the price target from $64 to $93, matching Nike’s pre-selloff level from June 28, 2024

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