Estee Lauder rises after BofA's 'buy' rating and Street-high PT
Cosmetics giant Estee Lauder's EL.N shares rise 1.2% to $87.66 premarket
BofA Securities reinstates coverage with "buy" rating and a PT of $110 - highest on the Street, implying a premium of 27% to stock's last close
Brokerage expects co's ‘Beauty Reimagined’ plan to restore earnings growth
In February, EL announced its turnaround plan involving new luxury price tiers, increasing investments in consumer-facing initiatives, and a simplified organizational structure to navigate declining sales
"The new management team has committed to recruit more customers by tripling innovation that comes to market in less than 12 months and launch into faster growing channels like Amazon Premium Beauty and TikTok Shop earlier" - BofA
5 brokerages rate the stock "buy" and higher, 21 "hold" and 2 "sell"; median PT is $66 - data compiled by LSEG
EL is up 15.51% YTD, as of Wed's close
Related Articles
New Fed Chair Warsh Takes Office: Major Shift in Monetary Policy? US Dollar Short-Term Rebound, 2026 Investment Strategy Analysis
TradingKey - At the start of 2026, global financial markets witnessed a major leadership change as U.S. President Trump officially nominated Kevin Warsh as the next Federal Reserve Chair. Pending Senate confirmation, he will succeed Jerome Powell this May to lead the world’s most influential central bank.
Should You Buy Berkshire Hathaway Post-Warren Buffett? What's Warren Buffett's Advice for 2026 Investment?
Berkshire built up a hoard of cash through 2025, accumulating nearly $400 billion—more than it had ever held before. That was by design. Berkshire, instead of joining the artificial intelligence rally that led the headlines, put the cash into short-term U.S. Treasuries with about 3.6% yields.
Digital Asset Rotation: Navigating Market Volatility With the Best Cheap Cryptos for 2026
Navigate the 2026 crypto rotation: Analyze the best cheap cryptos like Solana, Chainlink, and XRP amid Bitcoin’s volatility. Discover top picks for utility and long-term gains.
