Jefferies says Amazon's quick-commerce venture needs to scale up to rival Swiggy, Eternal

Amazon's AMZN.O "Now" will need to scale up more to become a "meaningful player" in the Indian quick-commerce sector, according to Jefferies

Brokerage says Amazon's venture is in its "early days" and although it does go fairly well beyond grocery and offers high discounts, it trails incumbents

Quick-commerce has become mainstream, with some places seeing as many as six different platforms - Jefferies

Keeping an eye on emerging rivals would be important for Zomato-parent Eternal ETEA.NS and Swiggy SWIG.NS too, Jefferies adds

On Monday, ETEA up 0.8% to 251 rupees, SWIG gains 1.9% to 361 rupees

Eternal's "Blinkit" and Swiggy's "Instamart" compete with IPO-bound Zepto, Walmart WMT.N-backed Flipkart's "Minutes" and Tata-owned BigBasket