J.P.Morgan upgrades Cinemark on positive long-term demand trends

J.P.Morgan upgrades cinema operator Cinemark Holdings CNK.N to "overweight" from "neutral" and raises PT on the stock to $34 from $30

Brokerage raises 2026 box office outlook for the industry to $10 bln and notes CNK is one of the least economically exposed companies in its coverage

JPM also reiterated its "neutral" rating on peer IMAX IMAX.N and cut its PT to $26 from $27

With increased visibility and supply growth of films going into 2026-2027, the brokerage expects demand trends to improve long-term

"The theatrical industry has low exposure to tariffs and is historically macro-neutral; we expect this trend to continue despite the onset of streaming," -J.P.Morgan

As of last close, CNK stock down 12.3% and IMAX down 14% YTD