Ulta Beauty rises after upbeat holiday-quarter results

Shares of cosmetics seller Ulta Beauty ULTA.O up ~7% at $337.12

Co reported Q4 sales, profit above estimates after market close on Thursday, on a holiday season boost to demand

However, Ulta forecast annual sales and profit below expectations

BMO analyst Simeon Siegel believes ULTA offers a compelling business in an attractive sector but remains sidelined, awaiting visibility on competition and distribution

Shares of Estee Lauder EL.N also up ~2%

It appears that beauty shares are getting a bump from Ulta's strong results - Emarketer analyst Sky Canaves

Adds that "EL share price has come down so much this year that we could be seeing some buying on the dip as well"

In the last 12 months, ULTA and EL fell 44.4% and 57.6%, respectively, as of last close