BUZZ-Connexa Sports Tech set for best day on record on TikTok partnership
Shares of matchmaking platform Connexa Sports Technologies YYAI.O more than doubled to $1.44; set for best percentage gain in a day on record
YYAI says it has signed a content creation agreement with TikTok to produce and sell content for the Middle East and North Africa region
Co says the partnership aims to leverage the popularity of TikTok in the region, where countries like the United Arab Emirates and Saudi Arabia have reported TikTok penetration rates exceeding 120% of the adult population
The agreement allows Connexa's subsidiary, Yuanyu Enterprise Management, to create live-streamed or video content for TikTok users in the region, focusing on sports, gaming and lifestyle topics
Connexa will work with popular Twitch hosts and influencers to produce engaging content, including live-streaming, voice chat rooms, gaming and user-generated content, co says
YYAI fell around 70% in 2024
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