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Saga Communications Q4 revenue falls 9.3% on ad market weakness

ReutersMar 12, 2026 1:10 PM


Overview

  • U.S. radio broadcaster's Q4 revenue fell 9.3% yr/yr as overall ad market softened

  • Company posted Q4 net loss after $20.4 mln impairment charge on goodwill and licenses

  • Saga completed sale of telecom towers, recognizing $11.6 mln gain


Outlook

  • Saga expects capital expenditures of $3.5 mln to $4.5 mln for 2026

  • Company intends to pay regular quarterly cash dividends in the future

  • Saga Board will continue to consider special dividends and stock buybacks


Result Drivers

  • RADIO ADVERTISING WEAKNESS - Co said lower than expected revenue growth in radio advertising drove a $20.4 mln impairment charge and weighed on Q4 results

  • DIGITAL REVENUE GROWTH - Digital revenue increased 25.8% yr/yr to $4.3 mln in Q4, partially offsetting declines in other segments

  • LOW POLITICAL ADVERTISING - Gross political revenue fell sharply in Q4, as is typical in non-election years, further reducing overall revenue


Company press release: ID:nGNX9zh33s


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q4 Revenue

Miss

$26.50 mln

$27.70 mln (1 Analyst)

Q4 Net Income

-$6.90 mln

Q4 Capex

$400,000

Q4 Operating Income

-$9.50 mln


Analyst Coverage

  • The one available analyst rating on the shares is "buy"

  • The average consensus recommendation for the broadcasting peer group is "buy"

  • Wall Street's median 12-month price target for Saga Communications Inc is $18.00, about 63.6% above its March 11 closing price of $11.00

  • The stock recently traded at 23 times the next 12-month earnings vs. a P/E of 25 three months ago


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

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