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Apple to prioritize premium iPhone launches in 2026, Nikkei Asia reports

ReutersJan 30, 2026 6:19 AM

- Apple is prioritizing production and shipment of its three highest-end iPhone models for 2026 while delaying the rollout of its standard model due to a marketing strategy shift and supply-chain constraints, Nikkei Asia reported on Friday, citing four people with knowledge of the matter.

Reuters could not immediately verify the report.

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