Nielsen - Streaming Viewership Captured 47.5% Of Television In December 2025 According To Gauge
ReutersJan 20, 2026 1:46 PM
Jan 20 (Reuters) - Nielsen:
NIELSEN: STREAMING VIEWERSHIP CAPTURED 47.5% OF TELEVISION IN DECEMBER 2025 ACCORDING TO GAUGE
NIELSEN-NETFLIX (9.0%), PRIME VIDEO (4.3%), PARAMOUNT STREAMING (2.5%) & ROKU CHANNEL (3.0%) ACHIEVE PLATFORM-BEST SHARES OF TV,ACCORDING TO THE GAUGE
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