L'Oreal Q2 Sales EUR 10.74 Billion

July 29 (Reuters) - L'Oreal SA OREP.PA:

• Q2 SALES EUR 10.74 BILLION, UP +2.4% LIKE-FOR-LIKE (VISIBLE ALPHA CONSENSUS: +2.9%)

• H1 OPERATING MARGIN AT 21.1%, UP BY 30 BASIS POINTS

• H1 NET PROFIT (EXCLUDING NON RECURRING ITEMS) EUR 3.78 BILLION, UP 1.0%

• EU-US TRADE DEAL NOT GOOD FOR EUROPEAN COSMETICS - CEO

• WE NEED TO FIGHT FOR AN EXEMPTION TO THE DEAL, WILL BE "COSTLY" FOR COSMETICS - CEO

• STILL ASSESSING OPTIONS TO DEAL WITH TARIFFS, INCLUDING PRICE RISES OR MOVING PRODUCTION - CEO

• WE ARE QUITE POSITIVE ON THE U.S. MARKET - CEO

• WE HAVE SOME PRICING POWER FOR FRAGRANCES, BUT NEED TO CONSIDER ELASTICITY OF DEMAND - CEO

• CHINA "NOT REALLY REBOUNDING" - CEO