Elixir formally launches cyber MGA Trivora Insurance

By Michael Loney

July 1 - (The Insurer) - Farhan Shah-led Elixir Technology Holdings has officially launched MGA brand Trivora Insurance, which is initially focusing on the cyber market.

Elixir Technology Holdings was set up last year with former Vantage chief technology and information security officer Farhan Shah as CEO and former Vouch head of underwriting Keith Beach as president.

In September last year, Elixir announced the hire of chief underwriting officer Caroline Thompson from Cowbell.

Elixir has now introduced Trivora Insurance, which CEO Shah on LinkedIn described as “a next-generation MGA brand.”

“At Trivora, we’re combining deep insurance expertise enabled by advance AI technology and data to bring speed, simplicity, and precision to brokers, carriers, and insureds alike. We’re starting with cyber, but other lines are in works and will follow shortly,” he said.

Trivora’s website also shows that its technology and business operations are run by Amy Kucensky, who was previously chief solutions architect at Vantage Risk.

The MGA’s advisory board includes Siddhartha Dalal, Sabby Ray, John Soughan and Kevin Sherry.

In an interview with The Insurer TV in February, CUO Thompson said that the startup plans to use a dual distribution model while writing on surplus lines paper, with an API that is integrated with trading partners.

Thompson said initial appetite will be focused on SME insureds with $250 million in revenue and below, but she added that its technology is well-suited to more complex risks and that the MGA would eventually look to go upmarket to customers with revenue in excess of $1 billion.