Aon launches AI-driven platform to enhance placement strategy

By Mia MacGregor

June 23 - (The Insurer) - Aon has launched a proprietary, patent-pending platform designed to streamline complex workflows and enhance placement strategies through artificial intelligence, large language models and predictive analytics.

Developed internally, the Aon Broker Copilot platform captures and standardises data from every submission, allowing brokers to provide clients with advice based on actual market behavior.

Initially launched with Aon's U.S. national property and London global broking centre property teams, the platform is set to expand to additional business lines and geographies in 2025 and 2026, according to the company.

"For the first time, we're capturing and structuring data across all submissions, quoted or not taken, so we can provide brokers and clients with live intelligence of pricing, carrier appetite and market sentiment,” said Clyde Bernstein, head of placement technology and trading analytics for Aon.

Joe Peiser, CEO of commercial risk for Aon, added: "As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale. Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe.”

Speaking to The Insurer TV earlier this month, Aon CEO Greg Casesaid that the emergence of generative AI and “trillion dollar market cap companies” means that the (re)insurance industry needs to innovate to maintain its relevance, while touting his company’s progress on its 3x3 Plan unveiled in October 2023.