
By Rebecca Delaney
May 14 - (The Insurer) - Ardonagh has rebranded its UK SME broking platform Ardonagh Advisory to Everywhen.
The new brand was launched at the British Insurance Brokers' Association annual conference in Manchester on Wednesday.
Ardonagh said the move to a unified brand marked a "natural evolution" for the business, which has grown to encompass more than 45 trading names.
The majority of trading broking brands are expected to rebrand as Everywhen over the next 12 months.
Once the rebrand is complete, Everywhen will employ more than 4,500 people, placing more than 5 billion pounds ($6.7 billion) of insurance premium on behalf of clients annually.