Volkswagen CEO: conducting 'reality check' on bringing CUPRA to U.S. market
ReutersMar 11, 2025 9:33 AM
WOLFSBURG, March 11 (Reuters) - Volkswagen VOWG_p.DE is conducting a "reality check" analysis over whether it should still bring its CUPRA brand vehicles to the U.S. by 2030 as previously planned, Volkswagen's chief executive said on Tuesday.
"Our intention is still there... we want to make U.S.-specific products. But of course we must not close our eyes to what is happening in the USA," Oliver Blume said referring to factors influencing their decision including the balance between EV and combustion engine sales.
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