Insurify names former Kayak president Giorgos Zacharia as co-CEO

By Mia MacGregor

March 3 - (The Insurer) - Cambridge, Massachusetts-based virtual insurance agent and comparison platform Insurify has appointed former Kayak president Giorgos Zacharia as co-CEO alongside current CEO Snejina Zacharia.

Zacharia steps into his new role after more than 16 years at Kayak, where he served as president, CTO and chief scientist, leading the company through its IPO, acquisitions, and international expansion.

Earlier in his career, he founded and successfully exited four startups, and served as an initial founder of Insurify.

In his new role, Zacharia will focus on innovation and marketing, while the co-CEOs will share responsibility for company growth, product vision, and strategy.

Speaking to The Insurer, Zacharia explained that the co-CEO structure will allow the executives to divide responsibilities efficiently while still collaborating closely.

“Snejina and I have complementary skills… Given my background, I'm going to focus more on product, marketing, and brand identity, but we are co-founders and share a passion for the business, so we will overlap a lot in our work.”

“Two brains are always better than one, and given that the business has achieved significant scale in the last year, we thought this would be the right time for me to join full-time,” he added.

Commenting on Giorgos Zacharia's appointment, Snejina Zacharia stated, “With Giorgos stepping into this role, we are doubling down on our innovation-driven growth strategy, expanding our products, and enhancing our platform for consumers. His leadership and experience in scaling global marketplaces will be instrumental in our next phase of growth."

​​Founded in 2013, Insurify’s AI-powered platform helps consumers securely compare, buy, and manage auto, home, pet, and renters insurance policies.

“Insurance shopping is a complex product decision,” Zacharia explained. “It's not like buying a seat on a flight, and each decision is highly personalised.”

“We have a lot of behind-the-scenes intelligence on how to recommend coverage for each consumer, and you will see the product evolve more into a trusted AI advisor,” he added.

With over 400 insurance partners, Insurify says it has served 130 million+ quotes and facilitated $200 billion in insurance coverage, while maintaining a no-spam policy, according to the company.

“A big part of the value comes from the fact that you can compare national carriers with localised carriers who specialise in the risk profile of that particular consumer,” Zacharia said.

The company’s revenue has grown an average of 98% year-over-year, and it is now the largest insurance comparison site in the US, according to Insurify.

For Zacharia, the company’s biggest differentiator is the depth and breadth of its platform.

“We have the largest panel of integrations with carriers and brokers, which makes the product more useful. We’ve also built a lot of technology over the years to improve accuracy and personalisation,” he explained.

Looking ahead, Insurify plans to launch additional products, particularly within the home insurance sector.

“We have been investing deeper into the home insurance vertical of Insurify, and we launched our first proprietary product as a small experiment in Texas this past week. You will see more of that as time goes by,” said the executive.