Price Forbes expands Turkish operations with Süer named chairman & CEO

By Ryan Hewlett

Feb 5 - (The Insurer) - Price Forbes, the speciality broker which forms part of the Ardonagh Group, has expanded its brand into the Turkish insurance market with Gökçen Süer appointed as chairman and CEO of Price Forbes Türkiye.

Süer brings over 25 years of wholesale and reinsurance broking experience to Price Forbes Türkiye. He founded Türkiye’s first wholesale broker, GRC Re, and also served as chairman of Howden Sigorta and GRC Howden Re.

Price Forbes said in a statement on Wednesday that the appointment marks a “pivotal step” in the broker’s strategy to strengthen its footprint in the region.

Besso Sigorta, which has been operating in the Turkish market for over a decade, will now rebrand to Price Forbes Türkiye.

Süer will spearhead the rebrand and lead the company’s expansion into Türkiye, the Middle East and the Commonwealth of Independent States. The company will expand its services to offer a broader range of wholesale and reinsurance broking solutions, providing expertise in complex and industrial risks, specialty solutions and treaty reinsurance.

Süer said: “The reputation of the Price Forbes brand and the growth journey of the Ardonagh Group were key factors that attracted me to this role.

“I am excited to join at the start of an exciting new chapter for the team who are focused on creating the best-quality services and solutions to clients in Türkiye and the wider region. Our ambition is to become the most trusted reinsurance and wholesale broker in Türkiye, as well as a reputable partner for our clients across the Middle East and CIS regions.”

John Thompson, CEO of specialty broking at Price Forbes, added: “Gökçen’s track record of building and leading successful businesses makes him the ideal person to drive Price Forbes Türkiye forward. His deep market knowledge and established relationships will be instrumental in strengthening our presence in the region and achieving our long-term growth objectives.”

Price Forbes is the largest independent specialty broker in the London market, managing over $6bn in gross written premium with a global team of 2,500 colleagues.