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Nike Q1 revenue beats estimates as wholesale segment thrives

ReutersSep 30, 2025 8:28 PM


Overview

  • Nike fiscal Q1 revenue rises 1% to $11.7 bln, beating analyst expectations, per LSEG data

  • Net income for Q1 declines 31% but beats analyst estimates, per LSEG data

  • Gross margin decreases 320 basis points to 42.2% due to lower prices, higher tariffs


Outlook

  • Company cites dynamic operating environment impacting future recovery timelines


Result Drivers

  • WHOLESALE GROWTH - Wholesale revenues rose 7% on a reported basis, driven by strong performance in North America

  • DIGITAL DECLINE - NIKE Direct revenues fell 4% due to a 12% drop in digital sales

  • GROSS MARGIN PRESSURE - Gross margin fell 320 basis points due to lower average selling prices and higher tariffs


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q1 Revenue

Beat

$11.72 bln

$11 bln (22 Analysts)

Q1 EPS

$0.49

Q1 Net Income

Beat

$727 mln

$396.80 mln (19 Analysts)

Q1 Gross Margin

42.2%

Q1 Gross Profit

$4.94 bln

Q1 Pretax Profit

$922 mln


Analyst Coverage

  • The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 20 "strong buy" or "buy", 17 "hold" and 2 "sell" or "strong sell"

  • The average consensus recommendation for the footwear peer group is "buy"

  • Wall Street's median 12-month price target for Nike Inc is $78.00, about 10.8% above its September 29 closing price of $69.55

  • The stock recently traded at 36 times the next 12-month earnings vs. a P/E of 31 three months ago

Press Release: ID:nBw3Tf51ha

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