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Sturm Ruger & Company Inc

RGR
43.520USD
+3.830+9.65%
Close 03/25, 16:00ETQuotes delayed by 15 min
833.23MMarket Cap
LossP/E TTM

Sturm Ruger & Company Inc

43.520
+3.830+9.65%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Sturm Ruger & Company Inc

Currency: USD Updated: 2026-03-24

Key Insights

Sturm Ruger & Company Inc's fundamentals are relatively very healthy, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 10 out of 29 in the Leisure Products industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 45.50.In the medium term, the stock price is expected to trend up.The company has been performing well in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Sturm Ruger & Company Inc's Score

Industry at a Glance

Industry Ranking
10 / 29
Overall Ranking
147 / 4547
Industry
Leisure Products

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Positive

Sturm Ruger & Company Inc Highlights

StrengthsRisks
Sturm, Ruger & Company, Inc. is a manufacturer of rugged firearms for the commercial sporting market. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols and revolvers principally to a number of federally-licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. It primarily offers products in three industry product categories: rifles, pistols and revolvers. The castings segment manufactures and sells investment castings made from steel alloys and metal injection molding (MIM) parts for internal use in the firearms segment. The castings and MIM parts are sold to outside customers, either directly or through manufacturers’ representatives. With products made in United States, the Company offers consumers almost 800 variations of more than 40 product lines, across both the Ruger and Marlin brands.
Turnaround to Loss
The company's performance has turned to a loss, with the latest annual loss of USD .
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 38.70%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 38.70%.
Undervalued
The company’s latest PE is -150.64, at a low 3-year percentile range.
Institutional Selling
The latest institutional holdings are 10.84M shares, decreasing 15.81% quarter-over-quarter.
Held by PRFDX
Star Investor PRFDX holds 1.55K shares of this stock.

Analyst Rating

Based on 2 analysts
Buy
Current Rating
45.500
Target Price
+16.73%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-03-24

The current financial score of Sturm Ruger & Company Inc is 8.46, ranking 5 out of 29 in the Leisure Products industry. Its financial status is robust, and its operating efficiency is average. Its latest quarterly revenue reached 151.06M, representing a year-over-year increase of 3.63%, while its net profit experienced a year-over-year increase of 66.74%.

Score

Industry at a Glance

Previous score
8.46
Change
0

Financials

8.25

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

9.98

Operational Efficiency

7.25

Growth Potential

8.21

Shareholder Returns

8.59

Sturm Ruger & Company Inc's Company Valuation

Currency: USD Updated: 2026-03-24

The current valuation score of Sturm Ruger & Company Inc is 5.70, ranking 27 out of 29 in the Leisure Products industry. Its current P/E ratio is -150.64, which is -135.26% below the recent high of 53.11 and 0.00% above the recent low of -150.64.

Score

Industry at a Glance

Previous score
5.70
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 10/29
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-03-24

The current earnings forecast score of Sturm Ruger & Company Inc is 7.00, ranking 15 out of 29 in the Leisure Products industry. The average price target is 44.50, with a high of 48.00 and a low of 41.00.

Score

Industry at a Glance

Previous score
7.00
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 2 analysts
Buy
Current Rating
45.500
Target Price
+14.64%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

26
Total
6
Median
7
Average
Company name
Ratings
Analysts
Sturm Ruger & Company Inc
RGR
2
Peloton Interactive Inc
PTON
22
Brunswick Corp
BC
20
Thor Industries Inc
THO
17
Pool Corp
POOL
16
Yeti Holdings Inc
YETI
16
1
2
3
4
5

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-03-24

The current price momentum score of Sturm Ruger & Company Inc is 9.39, ranking 2 out of 29 in the Leisure Products industry. Currently, the stock price is trading between the resistance level at 42.29 and the support level at 37.67, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
9.24
Change
0.15

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(1)
Neutral(0)
Buy(2)
Indicators
Value
Direction
MACD(12,26,9)
0.735
Buy
RSI(14)
76.177
Buy
STOCH(KDJ)(9,3,3)
90.729
Overbought
ATR(14)
1.371
Low Volatility
CCI(14)
333.308
Overbought
Williams %R
2.720
Overbought
TRIX(12,20)
0.248
Sell
StochRSI(14)
100.000
Overbought
Moving Average
Sell(0)
Neutral(0)
Buy(6)
Indicators
Value
Direction
MA5
40.478
Buy
MA10
39.606
Buy
MA20
38.825
Buy
MA50
38.106
Buy
MA100
35.701
Buy
MA200
36.930
Buy

Institutional Confidence

Currency: USD Updated: 2026-03-24

The current institutional shareholding score of Sturm Ruger & Company Inc is 5.00, ranking 18 out of 29 in the Leisure Products industry. The latest institutional shareholding proportion is 67.97%, representing a quarter-over-quarter decrease of 4.71%. The largest institutional shareholder is The Vanguard, holding a total of 911.55K shares, representing 5.72% of shares outstanding, with 37.64% decrease in holdings.

Score

Industry at a Glance

Previous score
5.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
Beretta Holdings S.A
1.59M
+9.08%
BlackRock Institutional Trust Company, N.A.
2.38M
-2.29%
The Vanguard Group, Inc.
Star Investors
1.15M
-3.30%
Renaissance Technologies LLC
Star Investors
765.28K
-0.05%
Wellington Management Company, LLP
492.43K
+6.15%
Two Sigma Investments, LP
386.24K
+230.23%
Charles Schwab Investment Management, Inc.
313.48K
+18.64%
Dimensional Fund Advisors, L.P.
344.77K
-2.67%
Geode Capital Management, L.L.C.
384.19K
+0.52%
State Street Investment Management (US)
581.50K
-0.96%
1
2

Risk Assessment

Currency: USD Updated: 2026-03-24

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Leisure Products domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Sturm Ruger & Company Inc is 4.83, ranking 16 out of 29 in the Leisure Products industry. The company's beta value is 0.15. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets. with an industry-leading ESG disclosure.

Score

Industry at a Glance

Previous score
4.83
Change
0
Beta vs S&P 500 index
0.15
VaR
+2.54%
240-Day Maximum Drawdown
+38.87%
240-Day Volatility
+33.81%

Return

Best Daily Return
60 days
+3.70%
120 days
+5.18%
5 years
+12.27%
Worst Daily Return
60 days
-3.16%
120 days
-19.81%
5 years
-19.81%
Sharpe Ratio
60 days
+4.13
120 days
-0.03
5 years
-0.09

Risk Assessment

Maximum Drawdown
240 days
+38.87%
3 years
+48.00%
5 years
+64.97%
Return-to-Drawdown Ratio
240 days
+0.22
3 years
-0.16
5 years
-0.13
Skewness
240 days
-3.30
3 years
-2.73
5 years
-1.68

Volatility

Realised Volatility
240 days
+33.81%
5 years
+28.75%
Standardised True Range
240 days
+2.71%
5 years
+2.98%
Downside Risk-Adjusted Return
120 days
-2.40%
240 days
-2.40%
Maximum Daily Upside Volatility
60 days
+21.29%
Maximum Daily Downside Volatility
60 days
+17.25%

Liquidity

Average Turnover Rate
60 days
+1.14%
120 days
+1.09%
5 years
--
Turnover Deviation
20 days
+13.64%
60 days
+20.27%
120 days
+14.50%

Peer Comparison

Leisure Products
Sturm Ruger & Company Inc
Sturm Ruger & Company Inc
RGR
7.23 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Hasbro Inc
Hasbro Inc
HAS
8.29 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Yeti Holdings Inc
Yeti Holdings Inc
YETI
8.08 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Mattel Inc
Mattel Inc
MAT
7.87 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Winnebago Industries Inc
Winnebago Industries Inc
WGO
7.52 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Escalade Inc
Escalade Inc
ESCA
7.50 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
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