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Sturm Ruger & Company Inc

RGR

36.690USD

-0.360-0.97%

Close 01/30, 16:00（ET）Quotes delayed by 15 min

584.99MMarket Cap

31.20P/E TTM



Sturm Ruger & Company Inc

36.690

-0.360-0.97%

Overview Company Financials Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Company

Financials

Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Sturm Ruger & Company Inc

Currency: USD Updated: 2026-01-30

Key Insights

Sturm Ruger & Company Inc's fundamentals are relatively very healthy, and its growth potential is significant.Its valuation is considered fairly valued, ranking 15 out of 30 in the Leisure Products industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 44.50.In the medium term, the stock price is expected to trend down.The company has been performing well in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Sturm Ruger & Company Inc's Score

Industry at a Glance

Industry Ranking

15 / 30

Overall Ranking

175 / 4536

Industry

Leisure Products

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score

Previous score

Media Coverage

Last 24 hours

Coverage Level

Very Low

Very High

Positive

Sturm Ruger & Company Inc Highlights

StrengthsRisks

Sturm, Ruger & Company, Inc. is a manufacturer of rugged firearms for the commercial sporting market. The Company's segments include firearms and castings. The firearms segment manufactures and sells rifles, pistols and revolvers principally to a number of federally-licensed, independent wholesale distributors primarily located in the United States. The Company also manufactures and sells accessories and replacement parts for its firearms. It primarily offers products in three industry product categories: rifles, pistols and revolvers. The castings segment manufactures and sells investment castings made from steel alloys and metal injection molding (MIM) parts for internal use in the firearms segment. The castings and MIM parts are sold to outside customers, either directly or through manufacturers’ representatives. With products made in United States, the Company offers consumers almost 800 variations of more than 40 product lines, across both the Ruger and Marlin brands.

High Dividend

The company is a high dividend payer, with the latest dividend payout ratio of 38.70%.

Stable Dividend

The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 38.70%.

Overvalued

The company’s latest PE is 31.20, at a high 3-year percentile range.

Institutional Selling

The latest institutional holdings are 11.54M shares, decreasing 9.08% quarter-over-quarter.

Held by PRFDX

Star Investor PRFDX holds 1.55K shares of this stock.

Analyst Rating

Based on 2 analysts

Buy

Current Rating

44.500

Target Price

+17.23%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-01-30

The current financial score of Sturm Ruger & Company Inc is 7.44, ranking 14 out of 30 in the Leisure Products industry. Its financial status is robust, and its operating efficiency is average. Its latest quarterly revenue reached 126.77M, representing a year-over-year increase of 3.66%, while its net profit experienced a year-over-year increase of 66.61%.

Score

Industry at a Glance

Previous score

7.44

Change



Financials

8.48

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

Relevant data have not been disclosed by the company yet.



Quality of Earnings

10.00

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

Relevant data have not been disclosed by the company yet.



Operational Efficiency

7.33

Key Metrics

Cash flow from operating activities

Income after tax

Relevant data have not been disclosed by the company yet.



Growth Potential

5.46

Key Metrics

Cash flow from operating activities

Total revenue

Relevant data have not been disclosed by the company yet.



Shareholder Returns

5.93

Key Metrics

Free cash flow

Relevant data have not been disclosed by the company yet.

Sturm Ruger & Company Inc's Company Valuation

Currency: USD Updated: 2026-01-30

The current valuation score of Sturm Ruger & Company Inc is 5.70, ranking 28 out of 30 in the Leisure Products industry. Its current P/E ratio is 31.20, which is 70.23% below the recent high of 53.11 and 66.84% above the recent low of 10.35.

Score

Industry at a Glance

Previous score

5.70

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 15/30

Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-01-30

The current earnings forecast score of Sturm Ruger & Company Inc is 7.00, ranking 15 out of 30 in the Leisure Products industry. The average price target is 44.50, with a high of 48.00 and a low of 41.00.

Score

Industry at a Glance

Previous score

7.00

Change

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 2 analysts

Buy

Current Rating

44.500

Target Price

+17.23%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Sturm Ruger & Company Inc

RGR

Peloton Interactive Inc

PTON

Brunswick Corp

Thor Industries Inc

THO

Yeti Holdings Inc

YETI

Pool Corp

POOL

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-01-30

The current price momentum score of Sturm Ruger & Company Inc is 8.98, ranking 3 out of 30 in the Leisure Products industry. Currently, the stock price is trading between the resistance level at 39.41 and the support level at 33.26, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

9.12

Change

-0.14

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(4)

Neutral(2)

Buy(0)

Indicators

Value

Direction

MACD(12,26,9)

-0.310

Neutral

RSI(14)

54.900

Neutral

STOCH(KDJ)(9,3,3)

30.882

Sell

ATR(14)

1.080

High Vlolatility

CCI(14)

-160.197

Sell

Williams %R

79.762

Sell

TRIX(12,20)

0.564

Sell

StochRSI(14)

0.000

Oversold

Moving Average

Sell(4)

Neutral(0)

Buy(2)

Indicators

Value

Direction

MA5

37.422

Sell

MA10

37.524

Sell

MA20

36.842

Sell

MA50

33.659

Buy

MA100

37.462

Sell

MA200

36.676

Buy

Institutional Confidence

Currency: USD Updated: 2026-01-30

The current institutional shareholding score of Sturm Ruger & Company Inc is 7.00, ranking 14 out of 30 in the Leisure Products industry. The latest institutional shareholding proportion is 72.38%, representing a quarter-over-quarter increase of 1.47%. The largest institutional shareholder is The Vanguard, holding a total of 911.55K shares, representing 5.72% of shares outstanding, with 37.64% decrease in holdings.

Score

Industry at a Glance

Previous score

7.00

Change

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name

Shares Held

Chg %

BlackRock Institutional Trust Company, N.A.

2.38M

-2.29%

Beretta Holdings S.A

1.59M

+9.08%

The Vanguard Group, Inc.

Star Investors

1.15M

-3.30%

Renaissance Technologies LLC

Star Investors

765.28K

-0.05%

State Street Investment Management (US)

581.50K

-0.96%

Wellington Management Company, LLP

492.43K

+6.15%

Two Sigma Investments, LP

386.24K

+230.23%

Geode Capital Management, L.L.C.

384.19K

+0.52%

Dimensional Fund Advisors, L.P.

344.77K

-2.67%

Charles Schwab Investment Management, Inc.

313.48K

+18.64%

Risk Assessment

Currency: USD Updated: 2026-01-30

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Leisure Products domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Sturm Ruger & Company Inc is 4.83, ranking 16 out of 30 in the Leisure Products industry. The company's beta value is 0.20. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets.