Indicators
Indicators
Value
Direction
MACD(12,26,9)
-0.048
Neutral
RSI(14)
60.444
Neutral
STOCH(KDJ)(9,3,3)
66.911
Sell
ATR(14)
0.815
High Vlolatility
CCI(14)
42.688
Neutral
Williams %R
44.528
Buy
TRIX(12,20)
0.763
Sell
StochRSI(14)
0.000
Oversold
Harley-Davidson Inc
HOG29.890USD
-0.810-2.64%
Close 09/12, 16:00（ET）Quotes delayed by 15 min
3.73BMarket Cap
15.37P/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Currency: USD Updated：2025-09-12Key Insights
The company's fundamentals are relatively very healthy. Its valuation is considered undervalued,and institutional recognition is very high. Over the past 30 days, multiple analysts have rated the company as a Hold. Despite a very weak market performance, the company shows strong fundamentals and technicals. The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Score
Support & Resistance
No Data
Score Analysis
Current score
Previous score
Analyst Rating
Based on
16
analysts
Hold
Current Rating
29.236
Target Price
-2.19%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Company Highlights
StrengthsRisks
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 20.03%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 20.03%.
Overvalued
The company’s latest PE is 14.49, at a high 3-year percentile range.
Institutional Selling
The latest institutional holdings are 117.05M shares, decreasing 14.52% quarter-over-quarter.
Held by The Vanguard
Star Investor The Vanguard holds 12.05M shares of this stock.
Financial Health
Currency: USD Updated：2025-09-12The company's current financial score is 8.96, which is higher than the Automobiles & Auto Parts industry's average of 7.09. Its financial status is robust, and its operating efficiency is average. Its latest quarterly revenue reached 1.33B, representing a year-over-year decrease of 23.15%, while its net profit experienced a year-over-year decrease of 43.35%.
Score
Financials
9.59
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
No Data
Quality of Earnings
7.74
Operational Efficiency
7.98
Growth Potential
10.00
Shareholder Returns
9.48
Company Valuation
Currency: USD Updated：2025-09-12The company’s current valuation score is 3.40, which is lower than the Automobiles & Auto Parts industry's average of 4.10. Its current P/E ratio is 14.15, which is -17.48% below the recent high of 11.67 and 40.48% above the recent low of 8.42.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 9/71
No Data
Earnings Forecast
Currency: USD Updated：2025-09-12The company’s current earnings forecast score is 6.88, which is lower than the Automobiles & Auto Parts industry's average of 7.29. The average price target for Harley-Davidson Inc is 28.00, with a high of 34.00 and a low of 26.12.
Score
Support & Resistance
No Data
Analyst Rating
Based on
16
analysts
Hold
Current Rating
29.236
Target Price
-2.19%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
27
Total
6
Median
12
Average
Company name
Ratings
Analysts
Harley-Davidson Inc
HOG
16
Tesla Inc
TSLA
55
General Motors Co
GM
31
Rivian Automotive Inc
RIVN
30
Li Auto Inc
LI
28
XPEV
27
1
2
3
...
6
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
No Data
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated：2025-09-12The company’s current price momentum score is 9.35, which is higher than the Automobiles & Auto Parts industry's average of 7.80. Sideways: Currently, the stock price is trading between the resistance level at 31.20 and the support level at 25.27, making it suitable for range-bound swing trading.
Score
Support & Resistance
No Data
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
30.526
Sell
MA10
30.082
Sell
MA20
29.125
Buy
MA50
26.385
Buy
MA100
25.239
Buy
MA200
26.436
Buy
Institutional Confidence
Currency: USD Updated：2025-09-12The company’s current institutional recognition score is 10.00, which is higher than the Automobiles & Auto Parts industry's average of 6.72. The latest institutional shareholding proportion is 96.29%, representing a quarter-over-quarter decrease of 3.51%. The largest institutional shareholder is The Vanguard, holding a total of 12.05M shares, representing 9.91% of shares outstanding, with 0.65% decrease in holdings.
Score
Institutional Shareholding
No Data
Shareholder Activity
Name
Shares Held
Chg %
BlackRock Institutional Trust Company, N.A.
H Partners Management, LLC
Beutel, Goodman & Company Ltd.
Dimensional Fund Advisors, L.P.
LSV Asset Management
Fidelity Management & Research Company LLC
Boston Partners
American Century Investment Management, Inc.
1
2
Risk Assessment
Currency: USD Updated：2025-09-12The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Automobiles & Auto Parts export-driven industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The company’s current risk assessment score is 3.49, which is lower than the Automobiles & Auto Parts industry's average of 4.02. The company's beta value is 1.31. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets.
Score
Beta vs S&P 500 index
1.29
VaR
+3.71%
240-Day Maximum Drawdown
+47.12%
240-Day Volatility
+46.26%
Return
Best Daily Return
60 days
+13.38%
120 days
+13.74%
5 years
+15.53%
Worst Daily Return
60 days
-6.50%
120 days
-10.05%
5 years
-17.16%
Sharpe Ratio
60 days
+1.95
120 days
+0.93
5 years
+0.10
Risk Assessment
Maximum Drawdown
240 days
+47.12%
3 years
+59.74%
5 years
+59.93%
Return-to-Drawdown Ratio
240 days
-0.46
3 years
-0.16
5 years
-0.09
Skewness
240 days
+0.57
3 years
+0.15
5 years
+0.17
Volatility
Realised Volatility
240 days
+46.26%
5 years
+43.43%
Standardised True Range
240 days
+3.38%
5 years
+4.17%
Downside Risk-Adjusted Return
120 days
+135.73%
240 days
+135.73%
Maximum Daily Upside Volatility
60 days
+55.27%
Maximum Daily Downside Volatility
60 days
+37.45%
Liquidity
Average Turnover Rate
60 days
+1.54%
120 days
+1.72%
5 years
--
Turnover Deviation
20 days
+8.50%
60 days
+10.89%
120 days
+24.12%
Peer Comparison
Currency: USD Updated：2025-09-12Harley-Davidson Inc
HOG
7.20 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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ATMU
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Score
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Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
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LKQ
7.62 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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MPAA
7.61 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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VC
7.51 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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APTV
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Score
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The Stock Score data is powered by TradingKey and updated daily. Rating data is sourced from LESG. Please use the data with caution for reference purposes only.
