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Harley-Davidson Inc

HOG
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25.560USD
-0.020-0.08%
Close 06/24, 16:00ETQuotes delayed by 15 min
2.69BMarket Cap
12.96P/E TTM

TradingKey Stock Score of Harley-Davidson Inc

Currency: USD Updated: 2026-06-24

Key Insights

Harley-Davidson Inc's fundamentals are relatively very healthy, and its growth potential is high.Its valuation is considered fairly valued, ranking 22 out of 70 in the Automobiles & Auto Parts industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 26.20.In the medium term, the stock price is expected to trend up.The company has been performing well in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Harley-Davidson Inc's Score

Industry at a Glance

Industry Ranking
22 / 70
Overall Ranking
153 / 4571
Industry
Automobiles & Auto Parts

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Neutral

Harley-Davidson Inc Highlights

StrengthsRisks
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 20.03%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 20.03%.
Overvalued
The company’s latest PE is 12.95, at a high 3-year percentile range.
Institutional Buying
The latest institutional holdings are 126.00M shares, increasing 4.45% quarter-over-quarter.
Held by Donald G. Smith
Star Investor Donald G. Smith holds 8.39M shares of this stock.
Lower Market Activity
The company has less investor interest, with a 20-day turnover ratio of 0.06.

Analyst Rating

Based on 17 analysts
Hold
Current Rating
26.203
Target Price
+2.08%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

FAQs

How does TradingKey generate the Stock Score of Harley-Davidson Inc?

The TradingKey Stock Score provides a comprehensive assessment of Harley-Davidson Inc based on 34 indicators derived from over 100 underlying data points.
These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Harley-Davidson Inc’s performance and outlook.

How do we generate the financial health score of Harley-Davidson Inc?

To generate the financial health score of Harley-Davidson Inc, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns.
By integrating these comprehensive data, the financial health score not only reflects Harley-Davidson Inc's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Harley-Davidson Inc.

How do we generate the company valuation score of Harley-Davidson Inc?

To generate the company valuation score of Harley-Davidson Inc, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Harley-Davidson Inc’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value.
By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Harley-Davidson Inc’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Harley-Davidson Inc.

How do we generate the earnings forecast score of Harley-Davidson Inc?

To calculate the earnings forecast score of Harley-Davidson Inc, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:
Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.
Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.
By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.
Comparing these indicators against peers provides context for the stock’s performance and helps anchor more realistic expectations.
These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Harley-Davidson Inc’s future.

How do we generate the price momentum score of Harley-Davidson Inc?

When generating the price momentum score for Harley-Davidson Inc, we examine momentum indicators including support and resistance levels as well as volume metrics.
Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.
This comprehensive approach can reflect market sentiment and enable rational forecasts of Harley-Davidson Inc’s prices. A higher score indicates a more stable short-term price trend for Harley-Davidson Inc.

How do we generate the institutional confidence score of Harley-Davidson Inc?

To generate the institutional confidence score of Harley-Davidson Inc, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Harley-Davidson Inc’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Harley-Davidson Inc.

How do we generate the risk management score of Harley-Davidson Inc?

To assess the risk management score of Harley-Davidson Inc, we examine multiple key indicators related to returns, risk, volatility, and liquidity.
The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.
These indicators together provide a multi-dimensional understanding of Harley-Davidson Inc’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Harley-Davidson Inc.
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