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Harley-Davidson Inc

HOG

18.470USD

-0.140-0.75%

Close 03/25, 16:00（ET）Quotes delayed by 15 min

4.28BMarket Cap

6.55P/E TTM



Harley-Davidson Inc

18.470

-0.140-0.75%

Overview Financials Analysis Company

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Financials

Analysis

Company

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Harley-Davidson Inc

Currency: USD Updated: 2026-03-25

Key Insights

Harley-Davidson Inc's fundamentals are relatively very healthy, with an industry-leading ESG disclosure.and its growth potential is good.Its valuation is considered fairly valued, ranking 15 out of 69 in the Automobiles & Auto Parts industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 21.95.In the medium term, the stock price is expected to trend down.Despite an average stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Harley-Davidson Inc's Score

Industry at a Glance

Industry Ranking

15 / 69

Overall Ranking

114 / 4547

Industry

Automobiles & Auto Parts

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score

Previous score

Media Coverage

Last 24 hours

Coverage Level

Very Low

Very High

Neutral

Harley-Davidson Inc Highlights

StrengthsRisks

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

High Dividend

The company is a high dividend payer, with the latest dividend payout ratio of 20.03%.

Stable Dividend

The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 20.03%.

Undervalued

The company’s latest PE is 6.55, at a low 3-year percentile range.

Institutional Selling

The latest institutional holdings are 109.95M shares, decreasing 11.86% quarter-over-quarter.

Held by PRFDX

Star Investor PRFDX holds 25.01K shares of this stock.

Analyst Rating

Based on 17 analysts

Hold

Current Rating

21.949

Target Price

+23.38%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-03-25

The current financial score of Harley-Davidson Inc is 7.13, ranking 33 out of 69 in the Automobiles & Auto Parts industry. Its financial status is robust, and its operating efficiency is high. Its latest quarterly revenue reached 496.16M, representing a year-over-year decrease of 27.84%, while its net profit experienced a year-over-year decrease of 138.94%.

Score

Industry at a Glance

Previous score

7.13

Change



Financials

9.56

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

Relevant data have not been disclosed by the company yet.



Quality of Earnings

5.62

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

Relevant data have not been disclosed by the company yet.



Operational Efficiency

8.66

Key Metrics

Cash flow from operating activities

Income after tax

Relevant data have not been disclosed by the company yet.



Growth Potential

3.30

Key Metrics

Cash flow from operating activities

Total revenue

Relevant data have not been disclosed by the company yet.



Shareholder Returns

8.49

Key Metrics

Free cash flow

Relevant data have not been disclosed by the company yet.

Harley-Davidson Inc's Company Valuation

Currency: USD Updated: 2026-03-25

The current valuation score of Harley-Davidson Inc is 8.86, ranking 5 out of 69 in the Automobiles & Auto Parts industry. Its current P/E ratio is 6.55, which is 129.84% below the recent high of 15.05 and 29.42% above the recent low of 4.62.

Score

Industry at a Glance

Previous score

8.86

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 15/69

Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-03-25

The current earnings forecast score of Harley-Davidson Inc is 6.71, ranking 46 out of 69 in the Automobiles & Auto Parts industry. The average price target is 28.00, with a high of 32.00 and a low of 21.00.

Score

Industry at a Glance

Previous score

6.59

Change

0.12

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 17 analysts

Hold

Current Rating

21.949

Target Price

+23.38%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Harley-Davidson Inc

HOG

Tesla Inc

TSLA

General Motors Co

Rivian Automotive Inc

RIVN

Li Auto Inc

Xpeng Inc

XPEV

...

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-03-25

The current price momentum score of Harley-Davidson Inc is 7.00, ranking 35 out of 69 in the Automobiles & Auto Parts industry. Currently, the stock price is trading between the resistance level at 19.70 and the support level at 17.16, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

7.08

Change

-0.08

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(1)

Neutral(3)

Buy(2)

Indicators

Value

Direction

MACD(12,26,9)

0.212

Neutral

RSI(14)

48.643

Neutral

STOCH(KDJ)(9,3,3)

57.512

Buy

ATR(14)

0.786

Low Volatility

CCI(14)

59.483

Neutral

Williams %R

44.578

Buy

TRIX(12,20)

-0.437

Sell

StochRSI(14)

88.327

Overbought

Moving Average

Sell(3)

Neutral(0)

Buy(3)

Indicators

Value

Direction

MA5

18.010

Buy

MA10

17.817

Buy

MA20

18.222

Buy

MA50

19.409

Sell

MA100

21.208

Sell

MA200

23.841

Sell

Institutional Confidence

Currency: USD Updated: 2026-03-25

The current institutional shareholding score of Harley-Davidson Inc is 10.00, ranking 1 out of 69 in the Automobiles & Auto Parts industry. The latest institutional shareholding proportion is 92.90%, representing a quarter-over-quarter decrease of 4.41%. The largest institutional shareholder is The Vanguard, holding a total of 11.42M shares, representing 10.21% of shares outstanding, with 0.96% decrease in holdings.

Score

Industry at a Glance

Previous score

10.00

Change

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name

Shares Held

Chg %

The Vanguard Group, Inc.

Star Investors

12.93M

+7.36%

BlackRock Institutional Trust Company, N.A.

9.72M

+5.83%

Donald Smith & Co., Inc.

Star Investors

6.80M

+23.31%

Dimensional Fund Advisors, L.P.

6.60M

+0.44%

Beutel, Goodman & Company Ltd.

6.87M

-6.53%

LSV Asset Management

5.12M

-2.75%

Fidelity Management & Research Company LLC

4.48M

-0.57%

American Century Investment Management, Inc.

3.95M

+1.61%

State Street Investment Management (US)

3.83M

+1.85%

Risk Assessment

Currency: USD Updated: 2026-03-25

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Automobiles & Auto Parts domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Harley-Davidson Inc is 7.28, ranking 21 out of 69 in the Automobiles & Auto Parts industry. The company's beta value is 1.38. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. with an industry-leading ESG disclosure.