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Harley-Davidson Inc

HOG

26.980USD

+0.340+1.28%

Close 10/31, 16:00（ET）Quotes delayed by 15 min

3.37BMarket Cap

13.87P/E TTM



Harley-Davidson Inc

26.980

+0.340+1.28%

Overview Company Financials Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Company

Financials

Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Harley-Davidson Inc

Currency: USD Updated: 2025-10-31

Key Insights

The company's fundamentals are relatively healthy. Its valuation is considered fairly valued,and institutional recognition is very high. Over the past 30 days, multiple analysts have rated the company as a Hold. Despite an average stock market performance, the company shows strong fundamentals and technicals. The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Harley-Davidson Inc's Score

Industry at a Glance

Industry Ranking

10 / 72

Overall Ranking

87 / 4618

Industry

Automobiles & Auto Parts

Support & Resistance

No Data

Score Analysis

Current score

Previous score

Analyst Rating

Based on 16 analysts

Hold

Current Rating

29.124

Target Price

+7.95%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Harley-Davidson Inc Highlights

StrengthsRisks

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.

High Dividend

The company is a high dividend payer, with the latest dividend payout ratio of 20.03%.

Stable Dividend

The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 20.03%.

Overvalued

The company’s latest PE is 13.08, at a high 3-year percentile range.

Institutional Selling

The latest institutional holdings are 113.35M shares, decreasing 12.07% quarter-over-quarter.

Held by Donald G. Smith

Star Investor Donald G. Smith holds 5.52M shares of this stock.

Financial Health

Currency: USD Updated: 2025-10-31

The company's current financial score is 9.23, which is higher than the Automobiles & Auto Parts industry's average of 7.13. Its financial status is stable, and its operating efficiency is high. Its latest quarterly revenue reached 1.31B, representing a year-over-year decrease of 19.26%, while its net profit experienced a year-over-year decrease of 50.72%.

Score

Industry at a Glance

Previous score

9.23

Change



Financials

6.24

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

No Data



Quality of Earnings

10.00

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

No Data



Operational Efficiency

10.00

Key Metrics

Cash flow from operating activities

Income after tax

No Data



Growth Potential

10.00

Key Metrics

Cash flow from operating activities

Total revenue

No Data



Shareholder Returns

9.91

Key Metrics

Free cash flow

No Data

Harley-Davidson Inc's Company Valuation

Currency: USD Updated: 2025-10-31

The company’s current valuation score is 8.86, which is higher than the Automobiles & Auto Parts industry's average of 7.38. Its current P/E ratio is 13.08, which is 15.01% below the recent high of 15.05 and 60.77% above the recent low of 5.13.

Score

Industry at a Glance

Previous score

8.86

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 10/72

No Data

Earnings Forecast

Currency: USD Updated: 2025-10-31

The company’s current earnings forecast score is 6.88, which is lower than the Automobiles & Auto Parts industry's average of 7.38. The average price target for Harley-Davidson Inc is 28.00, with a high of 34.00 and a low of 25.00.

Score

Industry at a Glance

Previous score

6.88

Change

Support & Resistance

No Data

Analyst Rating

Based on 16 analysts

Hold

Current Rating

29.124

Target Price

+7.95%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Harley-Davidson Inc

HOG

Tesla Inc

TSLA

General Motors Co

Rivian Automotive Inc

RIVN

Li Auto Inc

XPEV

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

No Data

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2025-10-31

The company’s current price momentum score is 6.54, which is lower than the Automobiles & Auto Parts industry's average of 6.92. Sideways: Currently, the stock price is trading between the resistance level at 28.29 and the support level at 25.74, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

6.40

Change

0.14

Support & Resistance

No Data

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(2)

Neutral(4)

Buy(1)

Indicators

Value

Direction

MACD(12,26,9)

0.078

Neutral

RSI(14)

46.519

Neutral

STOCH(KDJ)(9,3,3)

34.694

Neutral

ATR(14)

0.806

Low Volatility

CCI(14)

-81.657

Neutral

Williams %R

56.327

Sell

TRIX(12,20)

-0.162

Sell

StochRSI(14)

57.154

Buy

Moving Average

Sell(3)

Neutral(0)

Buy(3)

Indicators

Value

Direction

MA5

26.984

Sell

MA10

27.185

Sell

MA20

26.923

Buy

MA50

28.322

Sell

MA100

26.506

Buy

MA200

25.785

Buy

Institutional Confidence

Currency: USD Updated: 2025-10-31

The company’s current institutional recognition score is 10.00, which is higher than the Automobiles & Auto Parts industry's average of 5.94. The latest institutional shareholding proportion is 93.25%, representing a quarter-over-quarter decrease of 3.16%. The largest institutional shareholder is The Vanguard, holding a total of 12.05M shares, representing 9.91% of shares outstanding, with 0.65% decrease in holdings.

Score

Industry at a Glance

Previous score

10.00

Change

Institutional Shareholding

No Data

Shareholder Activity

Name

Shares Held

Chg %

The Vanguard Group, Inc.

Star Investors

12.05M

-3.78%

BlackRock Institutional Trust Company, N.A.

9.18M

-6.32%

H Partners Management, LLC

8.00M

-29.20%

Beutel, Goodman & Company Ltd.

7.35M

-3.01%

Dimensional Fund Advisors, L.P.

6.57M

-1.02%

Donald Smith & Co., Inc.

Star Investors

5.52M

+61.83%

LSV Asset Management

5.26M

-2.00%

Fidelity Management & Research Company LLC

4.50M

-3.58%

Boston Partners

3.94M

-37.50%

American Century Investment Management, Inc.

3.88M

+3.12%

Risk Assessment

Currency: USD Updated: 2025-10-31

The company’s current risk assessment score is 6.20, which is higher than the Automobiles & Auto Parts industry's average of 5.37. The company's beta value is 1.40. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets.