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Harley-Davidson Inc

HOG
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25.420USD
+1.790+7.57%
Close 05/08, 16:00ETQuotes delayed by 15 min
2.68BMarket Cap
12.89P/E TTM

Harley-Davidson Inc

25.420
+1.790+7.57%

More Details of Harley-Davidson Inc Company

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Harley-Davidson Inc Info

Ticker SymbolHOG
Company nameHarley-Davidson Inc
IPO dateJul 01, 1987
CEOStarrs (Arthur F)
Number of employees5900
Security typeOrdinary Share
Fiscal year-endJul 01
Address3700 W Juneau Ave
CityMILWAUKEE
Stock exchangeNASDAQ OMX NASDAQ Basic NYSE
CountryUnited States of America
Postal code53208
Phone14143438553
Websitehttps://www.harley-davidson.com/
Ticker SymbolHOG
IPO dateJul 01, 1987
CEOStarrs (Arthur F)

Company Executives of Harley-Davidson Inc

Name
Name/Position
Position
Shareholding
Change
Mr. Allan C. Golston, CPA
Mr. Allan C. Golston, CPA
Independent Director
Independent Director
58.84K
+13.58%
Mr. Jonathan R. Root
Mr. Jonathan R. Root
Chief Financial Officer, Chief Commercial Officer of Harley-Davidson Motor Company
Chief Financial Officer, Chief Commercial Officer of Harley-Davidson Motor Company
49.03K
+0.95%
Mr. Rafeh Masood
Mr. Rafeh Masood
Independent Director
Independent Director
40.17K
+28.17%
Mr. Paul J. Krause
Mr. Paul J. Krause
Chief Legal Officer, Chief Compliance Officer, Corporate Secretary
Chief Legal Officer, Chief Compliance Officer, Corporate Secretary
32.17K
+0.06%
Mr. Jagdish Krishnan
Mr. Jagdish Krishnan
Chief Digital, Operations Officer
Chief Digital, Operations Officer
28.13K
--
Ms. Maryrose T. Sylvester
Ms. Maryrose T. Sylvester
Independent Director
Independent Director
27.83K
+6.45%
Ms. Tori Termaat
Ms. Tori Termaat
Chief Human Resources Officer
Chief Human Resources Officer
16.76K
+24.06%
Mr. Glen Koval
Mr. Glen Koval
Senior Vice President - Global Motorcycle Development, Harley-Davidson Motor Company
Senior Vice President - Global Motorcycle Development, Harley-Davidson Motor Company
13.90K
+39.36%
Mr. Luke Christopher Mansfield
Mr. Luke Christopher Mansfield
Chief Commercial Officer - Harley-Davidson Motor Company
Chief Commercial Officer - Harley-Davidson Motor Company
12.49K
-92.04%
Mr. Matthew Joseph Reintjes
Mr. Matthew Joseph Reintjes
Independent Director
Independent Director
8.09K
--
View more
Name
Name/Position
Position
Shareholding
Change
Mr. Allan C. Golston, CPA
Mr. Allan C. Golston, CPA
Independent Director
Independent Director
58.84K
+13.58%
Mr. Jonathan R. Root
Mr. Jonathan R. Root
Chief Financial Officer, Chief Commercial Officer of Harley-Davidson Motor Company
Chief Financial Officer, Chief Commercial Officer of Harley-Davidson Motor Company
49.03K
+0.95%
Mr. Rafeh Masood
Mr. Rafeh Masood
Independent Director
Independent Director
40.17K
+28.17%
Mr. Paul J. Krause
Mr. Paul J. Krause
Chief Legal Officer, Chief Compliance Officer, Corporate Secretary
Chief Legal Officer, Chief Compliance Officer, Corporate Secretary
32.17K
+0.06%
Mr. Jagdish Krishnan
Mr. Jagdish Krishnan
Chief Digital, Operations Officer
Chief Digital, Operations Officer
28.13K
--
Ms. Maryrose T. Sylvester
Ms. Maryrose T. Sylvester
Independent Director
Independent Director
27.83K
+6.45%

Revenue Breakdown

Currency: USDUpdated: Mon, Apr 6
Currency: USDUpdated: Mon, Apr 6
FY2025
FY2025Q4
FY2025Q3
FY2025Q2
FY2025Q1
FY2024
FY2024Q4
FY2024Q3
FY2024Q2
FY2024Q1
FY2023
FY2023Q4
FY2023Q3
FY2023Q2
FY2023Q1
FY2022
FY2022Q4
FY2022Q3
FY2022Q2
FY2021
FY2020
FY2019
By BusinessUSD
Name
Revenue
Proportion
Motorcycles
2.66B
59.41%
Interest income
668.49M
14.94%
Parts and accessories
614.07M
13.73%
Apparel
215.78M
4.82%
Others
200.71M
4.49%
Other
116.45M
2.60%
By RegionUSD
Name
Revenue
Proportion
United States
3.27B
73.04%
EMEA
538.78M
12.04%
Other foreign countries
266.87M
5.97%
Canada
174.22M
3.89%
Japan
112.38M
2.51%
Other
113.91M
2.55%
By Business
By Region
By BusinessUSD
Name
Revenue
Proportion
Motorcycles
2.66B
59.41%
Interest income
668.49M
14.94%
Parts and accessories
614.07M
13.73%
Apparel
215.78M
4.82%
Others
200.71M
4.49%
Other
116.45M
2.60%

Shareholding Stats

Updated: Sun, May 10
Updated: Sun, May 10
Shareholders
Shareholder Types
Shareholders
Shareholders
Proportion
BlackRock Institutional Trust Company, N.A.
8.99%
Donald Smith & Co., Inc.
8.45%
Dimensional Fund Advisors, L.P.
5.55%
Beutel, Goodman & Company Ltd.
5.27%
Vanguard Portfolio Management, LLC
5.02%
Other
66.71%
Shareholders
Shareholders
Proportion
BlackRock Institutional Trust Company, N.A.
8.99%
Donald Smith & Co., Inc.
8.45%
Dimensional Fund Advisors, L.P.
5.55%
Beutel, Goodman & Company Ltd.
5.27%
Vanguard Portfolio Management, LLC
5.02%
Other
66.71%
Shareholder Types
Shareholders
Proportion
Investment Advisor
65.33%
Investment Advisor/Hedge Fund
25.90%
Hedge Fund
10.66%
Research Firm
3.96%
Sovereign Wealth Fund
1.19%
Individual Investor
1.12%
Pension Fund
1.02%
Bank and Trust
0.59%
Venture Capital
0.16%

Institutional Shareholding

Updated: Wed, Apr 1
Updated: Wed, Apr 1
Reporting Period
No. of institutions
Shares Held
Proportion
Change
2026Q1
892
126.00M
119.69%
+5.87M
2025Q4
879
109.95M
92.90%
-14.80M
2025Q3
870
114.82M
97.19%
-13.96M
2025Q2
897
117.05M
96.29%
-19.89M
2025Q1
943
121.54M
99.79%
-15.16M
2024Q4
942
124.07M
99.59%
-12.05M
2024Q3
940
123.48M
94.00%
-12.05M
2024Q2
923
122.08M
90.96%
-11.56M
2024Q1
930
122.59M
91.03%
-12.03M
2023Q4
934
123.60M
88.76%
-8.91M
View more

Shareholder Activity

Name
Shares Held
Proportion
Change
Chg %
Date
BlackRock Institutional Trust Company, N.A.
9.46M
8.46%
-254.63K
-2.62%
Dec 31, 2025
Donald Smith & Co., Inc.
8.90M
7.96%
+2.10M
+30.80%
Dec 31, 2025
Dimensional Fund Advisors, L.P.
6.61M
5.91%
+8.89K
+0.13%
Dec 31, 2025
Beutel, Goodman & Company Ltd.
5.55M
4.96%
-825.19K
-12.94%
Jan 31, 2026
LSV Asset Management
5.09M
4.55%
-26.78K
-0.52%
Dec 31, 2025
Fidelity Management & Research Company LLC
4.41M
3.95%
-65.75K
-1.47%
Dec 31, 2025
American Century Investment Management, Inc.
4.31M
3.85%
+364.27K
+9.23%
Dec 31, 2025
State Street Investment Management (US)
3.74M
3.34%
-90.31K
-2.36%
Dec 31, 2025
View more

Related ETFs

Updated: Sat, Dec 6
Updated: Sat, Dec 6
Name
Proportion
LeaderShares AlphaFactor Tactical Focused ETF
2.48%
WisdomTree US Value Fund
1.26%
WisdomTree US SmallCap Quality Dividend Growth
1.19%
First Trust Consumer Discretionary Alphadex Fund
1.02%
Invesco S&P MidCap 400 Pure Value ETF
1.01%
Pacer US Small Cap Cash Cows ETF
0.7%
VictoryShares US SmCp High Div Vol Wtd ETF
0.66%
Global X US Cash Flow Kings 100 ETF
0.56%
Avantis US Small Cap Value ETF
0.52%
First Trust Small Cap Value AlphaDEX Fund
0.51%
View more
LeaderShares AlphaFactor Tactical Focused ETF
Proportion2.48%
WisdomTree US Value Fund
Proportion1.26%
WisdomTree US SmallCap Quality Dividend Growth
Proportion1.19%
First Trust Consumer Discretionary Alphadex Fund
Proportion1.02%
Invesco S&P MidCap 400 Pure Value ETF
Proportion1.01%
Pacer US Small Cap Cash Cows ETF
Proportion0.7%
VictoryShares US SmCp High Div Vol Wtd ETF
Proportion0.66%
Global X US Cash Flow Kings 100 ETF
Proportion0.56%
Avantis US Small Cap Value ETF
Proportion0.52%
First Trust Small Cap Value AlphaDEX Fund
Proportion0.51%

Dividend

A total of 373.14M USD has been distributed in dividends over the past 5 years.
Date
Dividend
Record Date
Payment Date
Ex-dividend Date
Feb 13, 2026
HOG.NB Interim Cash Dividend of gross USD 0.1875 paid on Mar 17, 2026 going ex on Mar 02, 2026
Mar 02, 2026
Mar 17, 2026
Mar 02, 2026
Feb 14, 2025
HOG.NB Interim Cash Dividend of gross USD 0.18 paid on Mar 14, 2025 going ex on Feb 28, 2025
Feb 28, 2025
Mar 14, 2025
Feb 28, 2025
Nov 27, 2024
HOG.NB Final Cash Dividend of gross USD 0.1725 paid on Dec 23, 2024 going ex on Dec 10, 2024
Dec 10, 2024
Dec 23, 2024
Dec 10, 2024
Sep 04, 2024
HOG.NB Interim Cash Dividend of gross USD 0.1725 paid on Sep 27, 2024 going ex on Sep 16, 2024
Sep 16, 2024
Sep 27, 2024
Sep 16, 2024
May 17, 2024
HOG.NB Interim Cash Dividend of gross USD 0.1725 paid on Jun 21, 2024 going ex on Jun 05, 2024
Jun 05, 2024
Jun 21, 2024
Jun 05, 2024
Feb 16, 2024
HOG.NB Interim Cash Dividend of gross USD 0.1725 paid on Mar 20, 2024 going ex on Mar 01, 2024
Mar 04, 2024
Mar 20, 2024
Mar 01, 2024
Nov 27, 2023
HOG.NB Final Cash Dividend of gross USD 0.165 paid on Dec 27, 2023 going ex on Dec 08, 2023
Dec 11, 2023
Dec 27, 2023
Dec 08, 2023
Aug 29, 2023
HOG.NB Interim Cash Dividend of gross USD 0.165 paid on Sep 27, 2023 going ex on Sep 11, 2023
Sep 12, 2023
Sep 27, 2023
Sep 11, 2023
May 18, 2023
HOG.NB Interim Cash Dividend of gross USD 0.165 paid on Jun 21, 2023 going ex on Jun 02, 2023
Jun 05, 2023
Jun 21, 2023
Jun 02, 2023
Feb 17, 2023
HOG.NB Interim Cash Dividend of gross USD 0.165 paid on Mar 20, 2023 going ex on Mar 02, 2023
Mar 03, 2023
Mar 20, 2023
Mar 02, 2023
View more

Stock Splits

Date
Ex-dividend Date
Type
Ratio
No Data
Date
Ex-dividend Date
Type
Ratio
No Data
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