Better Choice Company Inc
BTTR2.120USD
+0.170+8.72%
Market hours （ET）Quotes delayed by 15 min
3.88MMarket Cap
LossP/E TTM
More Details of Better Choice Company Inc Company
Better Choice Company Inc. is a pet health and wellness company, which is focused on providing pet products and services. It offers a portfolio of pet health and wellness products for dogs and cats sold under its Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, and supplements. Its products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. It groups channels of trade into four categories: E-commerce, which includes the sale of product to online retailers; Brick & Mortar, which includes the sale of product to Pet Specialty retailers; Direct to Consumer, which includes the sale of product through its Website, and International, which includes the sale of product to foreign distribution partners and to select international retailers. The Company is also engaged in veterinary medicine and operates specialty pharmacy networks in Canada.
Company Info
Ticker SymbolBTTR
Company nameBetter Choice Company Inc
IPO dateJun 16, 2010
CEOMr. Kent Cunningham
Number of employees20
Security typeOrdinary Share
Fiscal year-endJun 16
Address4025 Tampa Rd Ste 1117
CityOLDSMAR
Stock exchangeNYSE American Consolidated
CountryUnited States of America
Postal code34677-3214
Phone16468464280
Websitehttps://www.betterchoicecompany.com/
Ticker SymbolBTTR
IPO dateJun 16, 2010
CEOMr. Kent Cunningham
Company Executives
Name
Name/Position
Position
Shareholding
Change
Mr. Kent Cunningham
Mr. Kent Cunningham
President, Chief Executive Officer
President, Chief Executive Officer
145.31K
+373.60%
Mrs. Carolina Martinez
Mrs. Carolina Martinez
Chief Financial Officer
Chief Financial Officer
74.94K
+3568.38%
Mr. Simon Conway
Mr. Simon Conway
Independent Director
Independent Director
68.40K
--
Mr. Lionel F. Conacher
Mr. Lionel F. Conacher
Independent Chairman of the Board
Independent Chairman of the Board
50.24K
+13.29%
Mr. Valter Pinto
Mr. Valter Pinto
Managing Director
Managing Director
--
--
Mr. Adesh Vora
Mr. Adesh Vora
Vice Chairman of the Board
Vice Chairman of the Board
--
--
Mr. Michael M. Young
Mr. Michael M. Young
Independent Director
Independent Director
--
--
Mr. David A. White, M.D.
Mr. David A. White, M.D.
Independent Director
Independent Director
--
--
Name
Name/Position
Position
Shareholding
Change
Mr. Kent Cunningham
Mr. Kent Cunningham
President, Chief Executive Officer
President, Chief Executive Officer
145.31K
+373.60%
Mrs. Carolina Martinez
Mrs. Carolina Martinez
Chief Financial Officer
Chief Financial Officer
74.94K
+3568.38%
Mr. Simon Conway
Mr. Simon Conway
Independent Director
Independent Director
68.40K
--
Mr. Lionel F. Conacher
Mr. Lionel F. Conacher
Independent Chairman of the Board
Independent Chairman of the Board
50.24K
+13.29%
Mr. Valter Pinto
Mr. Valter Pinto
Managing Director
Managing Director
--
--
Mr. Adesh Vora
Mr. Adesh Vora
Vice Chairman of the Board
Vice Chairman of the Board
--
--
Revenue Breakdown
FY2025Q1
FY2024
FY2023
No Data
By RegionUSD
Name
Revenue
Proportion
United States
7.16M
0.00%
By Business
By Region
No Data
Shareholding Stats
Updated: Sat, Aug 2
Updated: Sat, Aug 2
Shareholders
Shareholder Types
Shareholders
Shareholders
Proportion
White (David Allan)
1.66%
Word (John M III)
1.15%
Cunningham (Kent)
0.94%
Sohi (Davender)
0.55%
Martinez (Carolina)
0.49%
Other
95.22%
Shareholders
Shareholders
Proportion
White (David Allan)
1.66%
Word (John M III)
1.15%
Cunningham (Kent)
0.94%
Sohi (Davender)
0.55%
Martinez (Carolina)
0.49%
Other
95.22%
Shareholder Types
Shareholders
Proportion
Individual Investor
6.60%
Investment Advisor/Hedge Fund
0.44%
Investment Advisor
0.22%
Private Equity
0.05%
Bank and Trust
0.05%
Other
92.64%
Institutional Shareholding
Updated: Tue, Jul 1
Updated: Tue, Jul 1
Reporting Period
No. of institutions
Shares Held
Proportion
Change
2025Q2
55
1.19M
11.86%
+255.43K
2025Q1
55
771.63K
6.84%
-173.44K
2024Q4
54
580.45K
30.67%
-222.29K
2024Q3
63
624.99K
35.34%
-136.69K
2024Q2
63
525.80K
58.62%
-129.60K
2024Q1
64
528.40K
63.64%
-57.34K
2023Q4
68
492.77K
65.40%
-5.84K
2023Q3
69
518.40K
68.92%
-1.43K
2023Q2
70
456.41K
66.62%
+13.15K
2023Q1
68
461.64K
67.46%
+24.25K
View more
Shareholder Activity
Name
Shares Held
Proportion
Change
Chg %
Date
White (David Allan)
255.67K
2.19%
+255.67K
--
Apr 24, 2025
Word (John M III)
176.82K
1.52%
-24.85K
-12.32%
Mar 25, 2025
Cunningham (Kent)
145.31K
1.25%
+114.62K
+373.60%
Mar 25, 2025
Sohi (Davender)
84.22K
0.72%
+84.22K
--
Apr 24, 2025
Martinez (Carolina)
74.94K
0.64%
+72.90K
+3568.38%
Mar 25, 2025
Young (Michael)
71.27K
0.61%
-95.00
-0.13%
Mar 25, 2025
Conway (Simon Alexander Malcolm)
68.40K
0.59%
+68.40K
--
Apr 24, 2025
Altium Capital Management LP
52.63K
0.45%
-107.29K
-67.09%
Mar 31, 2025
Conacher (Lionel F)
50.24K
0.43%
+5.89K
+13.29%
Mar 25, 2025
Sanctuary Advisors, LLC
20.01K
0.17%
--
--
Dec 31, 2024
View more
Related ETFs
Name
Proportion
No Data
Dividend
A total of
0.00
USD has been distributed in dividends over the past 5 years.
Date
Dividend
Record Date
Payment Date
Ex-dividend Date
No Data
Stock Split
Date
Type
Ratio
Mar 08, 2024
Merger
44<1
Mar 08, 2024
Merger
44<1
Mar 08, 2024
Merger
44<1
Mar 08, 2024
Merger
44<1
Date
Type
Ratio
Mar 08, 2024
Merger
44<1
Mar 08, 2024
Merger
44<1
Mar 08, 2024
Merger
44<1
Mar 08, 2024
Merger
44<1
