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Harley-Davidson Inc

HOG
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25.490USD
-1.030-3.88%
Close 07-24 16:00ETQuotes delayed by 15 min
2.68BMarket Cap
12.92P/E TTM

Harley-Davidson Inc

25.490
-1.030-3.88%
View Detailed Chart
TradingKey Chart
Intraday
1m
30m
1h
D
W
M
D

Today

-3.88%

5 Days

-4.10%

1 Month

+0.12%

6 Months

+25.57%

Year to Date

+24.40%

1 Year

+3.66%

Key Figures
26.330Open
26.400High
3.21MVolume
12.92P/E TTM
13.63P/E Dynamic
0.728Dividend TTM
3.04%Turnover Ratio
26.520Prev. Close
25.410Low
36.59MTurnover
5.89P/E Static
0.85P/B
2.85%Div Yield TTM
2.27%ROA
31.25052wk High
0.76Volume Ratio
455.36MNet Profit
105.27MShares
1.9724EPS TTM
1.28Beta
7.38%ROE
17.09052wk Low
3.73%Amplitude
26.47%Gross Margin
2.68BMarket Cap
2.20Reward/Risk
2.40%Risk Rate

TradingKey Stock Score of Harley-Davidson Inc

Currency: USD Updated: 2026-07-24

Key Insights

Harley-Davidson Inc's fundamentals are relatively very healthy, and its growth potential is high.Its valuation is considered fairly valued, ranking 10 out of 69 in the Automobiles & Auto Parts industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 27.34.In the medium term, the stock price is expected to remain stable.Despite an average stock market performance over the past month, the company shows strong fundamentals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Harley-Davidson Inc's Score

Industry at a Glance

Industry Ranking
10 / 69
Overall Ranking
82 / 4279
Industry
Automobiles & Auto Parts

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Positive

Harley-Davidson Inc Highlights

StrengthsRisks
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 20.03%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 20.03%.
Overvalued
The company’s latest PE is 12.92, at a high 3-year percentile range.
Institutional Buying
The latest institutional holdings are 126.00M shares, increasing 4.45% quarter-over-quarter.
Held by Donald G. Smith
Star Investor Donald G. Smith holds 8.39M shares of this stock.

Analyst Rating

Based on 17 analysts
Hold
Current Rating
27.593
Target Price
+4.05%
Upside Space

Harley-Davidson Inc News

More news coming soon, stay tuned...

Earnings Forecast

Analyst Rating

Based on 17 analysts
Hold
Current Rating
27.593
Target Price
+4.05%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

25
Total
6
Median
13
Average
Company name
Ratings
Analysts
Harley-Davidson Inc
HOG
17
Tesla Inc
TSLA
54
General Motors Co
GM
31
Rivian Automotive Inc
RIVN
29
NIO Inc
NIO
28
Xpeng Inc
XPEV
27
1
2
3
4
5

Indicators

Indicators
Sell(2)
Neutral(2)
Buy(1)
Indicators
Value
Direction
MACD(12,26,9)
0.071
Buy
RSI(14)
47.912
Neutral
STOCH(KDJ)(9,3,3)
38.555
Sell
ATR(14)
1.149
High Vlolatility
CCI(14)
-38.270
Neutral
Williams %R
82.103
Oversold
TRIX(12,20)
0.341
Sell
StochRSI(14)
0.000
Oversold
Moving Average
Sell(3)
Neutral(0)
Buy(3)
Indicators
Value
Direction
MA5
27.180
Sell
MA10
26.571
Sell
MA20
25.763
Sell
MA50
25.163
Buy
MA100
23.202
Buy
MA200
22.945
Buy

Financial Indicators

EPS

Relevant data have not been disclosed by the company yet.

Total revenue

Relevant data have not been disclosed by the company yet.

Harley-Davidson Inc Info

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Ticker SymbolHOG
CompanyHarley-Davidson Inc
CEOStarrs (Arthur F)
Websitehttps://www.harley-davidson.com/

Shareholders

Shareholders
Shareholders
Proportion
BlackRock Institutional Trust Company, N.A.
8.99%
Donald Smith & Co., Inc.
8.45%
Dimensional Fund Advisors, L.P.
5.55%
Beutel, Goodman & Company Ltd.
5.27%
Vanguard Portfolio Management, LLC
5.02%
Other
66.71%

FAQs

What is the current price of Harley-Davidson Inc (HOG)?

The current price of Harley-Davidson Inc (HOG) is 25.49.

What is the symbol of Harley-Davidson Inc?

The ticker symbol of Harley-Davidson Inc is HOG.

What is the 52-week high of Harley-Davidson Inc?

The 52-week high of Harley-Davidson Inc is 31.25.

What is the 52-week low of Harley-Davidson Inc?

The 52-week low of Harley-Davidson Inc is 17.09.

What is the market capitalization of Harley-Davidson Inc?

The market capitalization of Harley-Davidson Inc is 2.68B.

Is Harley-Davidson Inc (HOG) currently rated as Buy, Hold, or Sell?

According to analysts, Harley-Davidson Inc (HOG) has an overall rating of signal_hold, with a price target of 27.59.

What is the Earnings Per Share (EPS TTM) of Harley-Davidson Inc (HOG)?

The Earnings Per Share (EPS TTM) of Harley-Davidson Inc (HOG) is 2.82.
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