tradingkey.logo
๎™ผ
tradingkey.logo
๎™๊ฒ€์ƒ‰
๎™

Criteo SA

CRTO
๎˜ญ๊ด€์‹ฌ ๋ชฉ๋ก์— ์ถ”๊ฐ€
19.080USD
+0.610+3.30%
์ข…๊ฐ€ย 07/02, 13:00๏ผˆET๏ผ‰์‹œ์„ธ๋Š” 15๋ถ„ ์ง€์—ฐ๋ฉ๋‹ˆ๋‹ค
975.98M์‹œ๊ฐ€์ด์•ก
8.73P/E TTM

TradingKey Criteo SA ์ฃผ์‹ ์ ์ˆ˜

ํ†ตํ™”: USD ๋งˆ์ง€๋ง‰ ์—…๋ฐ์ดํŠธ: 2026-07-02

์ฃผ์š” ์ธ์‚ฌ์ดํŠธ

Criteo SA์˜ ํŽ€๋”๋ฉ˜ํ„ธ์€ ๋น„๊ต์  ์•„์ฃผ ๊ฑด์ „ํ•œ ์ƒํƒœ์ด๋ฉฐ, ์„ฑ์žฅ ์ž ์žฌ๋ ฅ์€ ๋†’์Šต๋‹ˆ๋‹ค.๊ธฐ์—…์˜ ๋ฐธ๋ฅ˜์—์ด์…˜์€ ์ ์ •ํ•˜๊ฒŒ ํ‰๊ฐ€๋œ ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผ๋˜๋ฉฐ, ๋ฏธ๋””์–ด ๋ฐ ์ถœํŒ ์‚ฐ์—…์—์„œ 83๊ฐœ ์ค‘ 13์œ„ ๋žญํ‚น.๊ธฐ๊ด€ ๋ณด์œ  ๋น„์œจ์€ ๋งค์šฐ ๋†’์€.์ง€๋‚œ ํ•œ ๋‹ฌ ๋™์•ˆ ์—ฌ๋Ÿฌ ์• ๋„๋ฆฌ์ŠคํŠธ๊ฐ€ ํ•ด๋‹น ๊ธฐ์—…์„ ๋งค์ˆ˜(์œผ)๋กœ ํ‰๊ฐ€ํ–ˆ์œผ๋ฉฐ, ์ตœ๊ณ  ๋ชฉํ‘œ ๊ฐ€๊ฒฉ์€ 24.64์ž…๋‹ˆ๋‹ค.์ค‘๊ธฐ์ ์œผ๋กœ ์ฃผ๊ฐ€๋Š” ์•ˆ์ •์ ์ธ ์ƒํƒœ๋ฅผ ์œ ์ง€ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.๊ธฐ์—…์€ ์ง€๋‚œ ํ•œ ๋‹ฌ๊ฐ„ ์ฃผ์‹ ์‹œ์žฅ์—์„œ ์–‘ํ˜ธํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘์—ˆ์œผ๋ฉฐ, ํƒ„ํƒ„ํ•œ ํŽ€๋”๋ฉ˜ํ„ธ๊ณผ ๊ธฐ์ˆ ์  ์ง€ํ‘œ๊ฐ€ ์ด๋ฅผ ๋’ท๋ฐ›์นจํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.์ฃผ๊ฐ€๋Š” ์ง€์ง€์„ ๊ณผ ์ €ํ•ญ์„  ์‚ฌ์ด์—์„œ ํšก๋ณดํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋ฒ”์œ„ ๋งค๋งค ๊ธฐ๋ฐ˜์˜ ์Šค์œ™ ํŠธ๋ ˆ์ด๋”ฉ์— ์ ํ•ฉํ•œ ์ƒํ™ฉ์ž…๋‹ˆ๋‹ค.

Criteo SA ์ ์ˆ˜๎˜ฐ๎˜ฐ

๊ด€๋ จ ์ •๋ณด

์‚ฐ์—… ์ˆœ์œ„
13 / 83
์ „์ฒด ์ˆœ์œ„
100 / 4565
์‚ฐ์—…
๋ฏธ๋””์–ด ๋ฐ ์ถœํŒ

์ €ํ•ญ์„  & ์ง€์ง€์„ 

๊ธฐ์—…์ด ์•„์ง ๊ด€๋ จ ๋ฐ์ดํ„ฐ๋ฅผ ๊ณต๊ฐœํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.

๋ ˆ์ด๋” ์ฐจํŠธ

ํ˜„์žฌ ๊ฐ€๊ฒฉ
๊ณผ๊ฑฐ

๋ฏธ๋””์–ด ๋ณด๋„

์ตœ๊ทผ 24 ์‹œ๊ฐ„
๋ณด๋„ ์ˆ˜์ค€

๋งค์šฐ ๋‚ฎ์€
๋งค์šฐ ๋†’์€
์ค‘๋ฆฝ

Criteo SA ์ฃผ์š” ๋‚ด์šฉ

๊ฐ•์ ์œ„ํ—˜ ์š”์†Œ
Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company's data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smart phones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region.
๊ณ ์ˆ˜์ต ์„ฑ์žฅ
ํšŒ์‚ฌ์˜ ์ˆœ์ด์ต์€ ์—…๊ณ„ ์„ ๋‘๋ฅผ ๋‹ฌ๋ฆฌ๊ณ  ์žˆ์œผ๋ฉฐ, ์ตœ๊ทผ ์—ฐ๊ฐ„ ์ˆœ์ด์ต์€ ๋ฏธํ™” 1.94B์— ๋‹ฌํ•ฉ๋‹ˆ๋‹ค.
๊ณผ์†Œ ํ‰๊ฐ€๋œ
ํšŒ์‚ฌ์˜ ์ตœ์‹  PE์€ 8.73๋กœ, ์ตœ๊ทผ 3๋…„ ๊ธฐ์ค€ ๋‚ฎ์€ ๋ฐฑ๋ถ„์œ„ ๋ฒ”์œ„์— ์†ํ•ฉ๋‹ˆ๋‹ค.
๊ธฐ๊ด€ ๋งค๋„
์ตœ์‹  ๊ธฐ๊ด€ ๋ณด์œ  ์ฃผ์‹ ์ˆ˜๋Š” 47.39M์ฃผ์ด๋ฉฐ, ์ „ ๋ถ„๊ธฐ ๋Œ€๋น„ 18.95% ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค.

๋ถ„์„๊ฐ€ ๋ชฉํ‘œ๊ฐ€

11 ๋ช…์˜ ๋ถ„์„๊ฐ€๋ฅผ ๊ธฐ์ค€์œผ๋กœ
๋งค์ˆ˜
ํ˜„์žฌ ๋“ฑ๊ธ‰
24.400
๋ชฉํ‘œ ๊ฐ€๊ฒฉ
+32.11%
์ƒ์Šน ์—ฌ๋ ฅ

์œ ์‚ฌ ์ข…๋ชฉ

๋ฏธ๋””์–ด ๋ฐ ์ถœํŒ
๎™
Criteo SA
Criteo SA
CRTO
8.15 /10
์ฃผ์‹ ์ ์ˆ˜
์žฌ๋ฌด ๊ฑด์ „์„ฑ
๋ฐธ๋ฅ˜์—์ด์…˜
์˜ˆ์ƒ
๋ชจ๋ฉ˜ํ…€
๊ธฐ๊ด€ ํˆฌ์ž์ž ์ธ์ง€๋„
์œ„ํ—˜ ์š”์†Œ
Liberty Media Corp
Liberty Media Corp
FWONA
8.99 /10
์ฃผ์‹ ์ ์ˆ˜
์žฌ๋ฌด ๊ฑด์ „์„ฑ
๋ฐธ๋ฅ˜์—์ด์…˜
์˜ˆ์ƒ
๋ชจ๋ฉ˜ํ…€
๊ธฐ๊ด€ ํˆฌ์ž์ž ์ธ์ง€๋„
์œ„ํ—˜ ์š”์†Œ
Liberty Media Corp
Liberty Media Corp
FWONK
8.93 /10
์ฃผ์‹ ์ ์ˆ˜
์žฌ๋ฌด ๊ฑด์ „์„ฑ
๋ฐธ๋ฅ˜์—์ด์…˜
์˜ˆ์ƒ
๋ชจ๋ฉ˜ํ…€
๊ธฐ๊ด€ ํˆฌ์ž์ž ์ธ์ง€๋„
์œ„ํ—˜ ์š”์†Œ
News Corp
News Corp
NWSA
8.91 /10
์ฃผ์‹ ์ ์ˆ˜
์žฌ๋ฌด ๊ฑด์ „์„ฑ
๋ฐธ๋ฅ˜์—์ด์…˜
์˜ˆ์ƒ
๋ชจ๋ฉ˜ํ…€
๊ธฐ๊ด€ ํˆฌ์ž์ž ์ธ์ง€๋„
์œ„ํ—˜ ์š”์†Œ
Madison Square Garden Entertainment Corp
Madison Square Garden Entertainment Corp
MSGE
8.84 /10
์ฃผ์‹ ์ ์ˆ˜
์žฌ๋ฌด ๊ฑด์ „์„ฑ
๋ฐธ๋ฅ˜์—์ด์…˜
์˜ˆ์ƒ
๋ชจ๋ฉ˜ํ…€
๊ธฐ๊ด€ ํˆฌ์ž์ž ์ธ์ง€๋„
์œ„ํ—˜ ์š”์†Œ
Sphere Entertainment Co
Sphere Entertainment Co
SPHR
8.78 /10
์ฃผ์‹ ์ ์ˆ˜
์žฌ๋ฌด ๊ฑด์ „์„ฑ
๋ฐธ๋ฅ˜์—์ด์…˜
์˜ˆ์ƒ
๋ชจ๋ฉ˜ํ…€
๊ธฐ๊ด€ ํˆฌ์ž์ž ์ธ์ง€๋„
์œ„ํ—˜ ์š”์†Œ
๋” ๋ณด๊ธฐ

์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ

TradingKey๋Š” ์–ด๋–ค ๋ฐฉ์‹์œผ๋กœ Criteo SA์˜ ์ฃผ์‹ ์ ์ˆ˜๋ฅผ ์ƒ์„ฑํ•˜๋‚˜์š”?

๎™Œ
TradingKey ์ฃผ์‹ ์ ์ˆ˜๋Š” 100๊ฐœ ์ด์ƒ์˜ ๊ธฐ์ดˆ ๋ฐ์ดํ„ฐ ํฌ์ธํŠธ์—์„œ ๋„์ถœ๋œ 34๊ฐœ์˜ ์ง€ํ‘œ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ Criteo SA์— ๋Œ€ํ•œ ์ข…ํ•ฉ ํ‰๊ฐ€๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.
์ด ์ง€ํ‘œ๋“ค์€ ์žฌ๋ฌด ๊ฑด์ „์„ฑ, ํšŒ์‚ฌ ๊ฐœ์š”, ์ˆ˜์ต ์˜ˆ์ƒ, ๊ฐ€๊ฒฉ ๋ชจ๋ฉ˜ํ…€, ๊ธฐ๊ด€ ์‹ ๋ขฐ, ๋ฆฌ์Šคํฌ ํ‰๊ฐ€์˜ ์—ฌ์„ฏ ๊ฐ€์ง€ ํ•ต์‹ฌ ์ฐจ์›์œผ๋กœ ๋ถ„๋ฅ˜๋˜๋ฉฐ, ์ด๋“ค์€ ํ•จ๊ป˜ Criteo SA์˜ ์„ฑ๊ณผ์™€ ์ „๋ง์— ๋Œ€ํ•œ ์ฒ ์ €ํ•œ ๋ถ„์„์„ ํˆฌ์ž์ž์—๊ฒŒ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค.

Criteo SA์˜ ์žฌ๋ฌด ๊ฑด์ „์„ฑ ์ ์ˆ˜๋Š” ์–ด๋–ป๊ฒŒ ์ƒ์„ฑ๋˜๋‚˜์š”?

๎™Œ
Criteo SA์˜ ์žฌ๋ฌด ๊ฑด์ „์„ฑ ์ ์ˆ˜๋ฅผ ์‚ฐ์ถœํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์žฌ๋ฌด ํŽ€๋”๋ฉ˜ํ„ธ, ์ˆ˜์ต ํ’ˆ์งˆ, ์šด์˜ ํšจ์œจ์„ฑ, ์„ฑ์žฅ ์ž ์žฌ๋ ฅ, ์ฃผ์ฃผ ์ˆ˜์ต ๋“ฑ์˜ ํ•ต์‹ฌ ์ฐจ์›์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๋‹ค์–‘ํ•œ ์ฃผ์š” ์žฌ๋ฌด ์ง€ํ‘œ๋ฅผ ๋ถ„์„ํ•ฉ๋‹ˆ๋‹ค.
์ด๋Ÿฌํ•œ ์ข…ํ•ฉ ๋ฐ์ดํ„ฐ๋ฅผ ํ†ตํ•ฉํ•˜์—ฌ ๋„์ถœ๋œ ์žฌ๋ฌด ๊ฑด์ „์„ฑ ์ ์ˆ˜๋Š” Criteo SA์˜ ์ „๋ฐ˜์ ์ธ ์•ˆ์ •์„ฑ, ์šด์˜ ํšจ์œจ์„ฑ, ์„ฑ์žฅ ์ž ์žฌ๋ ฅ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ฃผ์ฃผ์—๊ฒŒ ์ „๋‹ฌ๋˜๋Š” ์ˆ˜์ต๋„ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ ์ˆ˜๋Š” ํˆฌ์ž์ž ๋ฐ ๊ธฐํƒ€ ์ดํ•ด๊ด€๊ณ„์ž๊ฐ€ ํ•ฉ๋ฆฌ์ ์ธ ์˜์‚ฌ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•˜๋ฉฐ, ์ ์ˆ˜๊ฐ€ ๋†’์„์ˆ˜๋ก Criteo SA์˜ ์žฌ๋ฌด ๊ฑด์ „์„ฑ์ด ์šฐ์ˆ˜ํ•จ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.

Criteo SA์˜ ๊ธฐ์—… ๊ฐ€์น˜ ์ ์ˆ˜๋Š” ์–ด๋–ป๊ฒŒ ์ƒ์„ฑ๋˜๋‚˜์š”?

๎™Œ
Criteo SA์˜ ๊ธฐ์—… ๊ฐ€์น˜ํ‰๊ฐ€ ์ ์ˆ˜๋ฅผ ์‚ฐ์ถœํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ฃผ๊ฐ€์ˆ˜์ต๋น„์œจ(P/E), ์ฃผ๊ฐ€์ˆœ์ž์‚ฐ๋น„์œจ(P/B), ์ฃผ๊ฐ€๋งค์ถœ๋น„์œจ(P/S), ์ฃผ๊ฐ€ํ˜„๊ธˆํ๋ฆ„๋น„์œจ(P/CF) ๋“ฑ ๋‹ค์–‘ํ•œ ํ•ต์‹ฌ ์žฌ๋ฌด ๋น„์œจ์„ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ˆ˜์น˜๋Š” Criteo SA์˜ ์‹œ์žฅ ๊ฐ€์น˜๋ฅผ ์ˆ˜์ต, ์ž์‚ฐ, ๋งค์ถœ ๋ฐ ํ˜„๊ธˆ ํ๋ฆ„๊ณผ ๋น„๊ตํ•˜์—ฌ ๊ธฐ์—… ๊ฐ€์น˜๋ฅผ ํ‰๊ฐ€ํ•˜๊ธฐ ์œ„ํ•œ ํ•ต์‹ฌ ์ง€ํ‘œ ์—ญํ• ์„ ํ•ฉ๋‹ˆ๋‹ค.
์ด๋Ÿฌํ•œ ๋น„์œจ๋“ค์„ ์ข…ํ•ฉ์ ์œผ๋กœ ๋ถ„์„ํ•จ์œผ๋กœ์จ, ๊ฐ€์น˜ํ‰๊ฐ€ ์ ์ˆ˜๋Š” ์‹œ์žฅ์ด ํ˜„์žฌ Criteo SA์˜ ๊ฐ€์น˜๋ฅผ ์–ด๋–ป๊ฒŒ ์ธ์‹ํ•˜๊ณ  ์žˆ๋Š”์ง€๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋ฏธ๋ž˜ ์ˆ˜์ต์„ฑ ๋ฐ ์„ฑ์žฅ ๊ฐ€๋Šฅ์„ฑ๊นŒ์ง€ ๋ฐ˜์˜ํ•˜์—ฌ ๋ณด๋‹ค ํ˜„๋ช…ํ•˜๊ฒŒ ํˆฌ์ž ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค. ์ ์ˆ˜๊ฐ€ ๋†’์„์ˆ˜๋ก Criteo SA์˜ ๊ณต์ •๊ฐ€์น˜์— ๊ฐ€๊น๋‹ค๋Š” ์ ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.

Criteo SA์˜ ์ˆ˜์ต ์˜ˆ์ƒ ์ ์ˆ˜๋Š” ์–ด๋–ป๊ฒŒ ์ƒ์„ฑ๋˜๋‚˜์š”?

๎™Œ
Criteo SA์˜ ์ˆ˜์ต ์˜ˆ์ƒ ์ ์ˆ˜๋ฅผ ์‚ฐ์ถœํ•˜๊ธฐ ์œ„ํ•ด ๋ถ„์„๊ฐ€ ํ‰๊ฐ€, ์žฌ๋ฌด ์˜ˆ์ƒ, ์ง€์ง€์„  ๋ฐ ์ €ํ•ญ์„ , ๊ทธ๋ฆฌ๊ณ  ์—…๊ณ„ ๋น„๊ต์™€ ๊ฐ™์€ ๋‹ค์–‘ํ•œ ํ•ต์‹ฌ ์ง€ํ‘œ๋ฅผ ๊ณ ๋ คํ•ฉ๋‹ˆ๋‹ค:
ํ˜„์žฌ ๋“ฑ๊ธ‰๊ณผ ๋ชฉํ‘œ ๊ฐ€๊ฒฉ์€ ๋ถ„์„๊ฐ€์˜ ๊ธฐ๋Œ€๋ฅผ ์ง์ ‘ ๋ฐ˜์˜ํ•˜๋ฉฐ, ์ƒ์Šน ์—ฌ๋ ฅ์€ ํ•ด๋‹น ์ฃผ์‹์˜ ์„ฑ์žฅ ์ž ์žฌ๋ ฅ์— ๋Œ€ํ•œ ๋ถ„์„๊ฐ€๋“ค์˜ ๋ณด๊ธฐ๋ฅผ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค.
์ฃผ๋‹น์ˆœ์ด์ต(EPS), ์ˆ˜์ต, ์ˆœ์ด์ต, ์ด์ž ๋ฐ ์„ธ๊ธˆ ์ฐจ๊ฐ ์ „ ์ด์ต(EBIT)๊ณผ ๊ฐ™์€ ์žฌ๋ฌด ์ง€ํ‘œ๋Š” ์ˆ˜์ต์„ฑ์„ ํ‰๊ฐ€ํ•˜๋Š” ํ•ต์‹ฌ ์ฒ™๋„์ž…๋‹ˆ๋‹ค.
๋ชฉํ‘œ ๊ฐ€๊ฒฉ์˜ ๊ณ ๊ฐ€, ์ค‘๊ฐ„๊ฐ’, ์ €๊ฐ€ ๊ฐ€๊ฒฉ ๋ฒ”์œ„๋ฅผ ๋ถ„์„ํ•จ์œผ๋กœ์จ, ๊ฐ€๊ฒฉ ์ถ”์„ธ๋ฅผ ํŒŒ์•…ํ•˜๊ณ  ํ•ต์‹ฌ ์ง€์ง€์„  ๋ฐ ์ €ํ•ญ์„ ์„ ์‹๋ณ„ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
์ด๋Ÿฌํ•œ ์ง€ํ‘œ๋ฅผ ๋™์ข… ์—…๊ณ„์™€ ๋น„๊ตํ•จ์œผ๋กœ์จ ์ฃผ์‹์˜ ์„ฑ๊ณผ์— ๋Œ€ํ•œ ๋งฅ๋ฝ์„ ์ œ๊ณตํ•˜๊ณ  ๋ณด๋‹ค ํ˜„์‹ค์ ์ธ ์˜ˆ์ƒ ์„ค์ •์— ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.
์ด๋Ÿฌํ•œ ์š”์†Œ๋“ค์€ ํ†ตํ•ฉ๋˜์–ด ์ฃผ์‹์˜ ์˜ˆ์ƒ ์žฌ๋ฌด ์‹ค์ ๊ณผ ์„ฑ์žฅ ์ž ์žฌ๋ ฅ์„ ์ •ํ™•ํ•˜๊ฒŒ ๋ฐ˜์˜ํ•˜๋Š” ์ข…ํ•ฉ์ ์ธ ์ˆ˜์ต ์˜ˆ์ƒ ์ ์ˆ˜๋ฅผ ๊ตฌ์„ฑํ•ฉ๋‹ˆ๋‹ค. ์ ์ˆ˜๊ฐ€ ๋†’์„์ˆ˜๋ก ๋ถ„์„๊ฐ€๋Š” Criteo SA์˜ ๋ฏธ๋ž˜ ์ „๋ง์„ ๋” ๋‚™๊ด€์ ์œผ๋กœ ๋ณด๊ณ  ์žˆ์Œ์„ ์‹œ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

Criteo SA์˜ ๊ฐ€๊ฒฉ ๋ชจ๋ฉ˜ํ…€ ์ ์ˆ˜๋Š” ์–ด๋–ป๊ฒŒ ์ƒ์„ฑ๋˜๋‚˜์š”?

๎™Œ
Criteo SA์˜ ๊ฐ€๊ฒฉ ๋ชจ๋ฉ˜ํ…€ ์ ์ˆ˜๋ฅผ ์‚ฐ์ถœํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ง€์ง€์„  ๋ฐ ์ €ํ•ญ์„ ๊ณผ ๊ฑฐ๋ž˜๋Ÿ‰ ์ˆ˜์น˜๋ฅผ ํฌํ•จํ•œ ๋ชจ๋ฉ˜ํ…€ ์ง€ํ‘œ๋ฅผ ๋ถ„์„ํ•ฉ๋‹ˆ๋‹ค.
์ง€์ง€์„ ์€ ๋งค์ˆ˜ ์ˆ˜์š”๊ฐ€ ์ปค์„œ ๊ฐ€๊ฒฉ ํ•˜๋ฝ์„ ๋ฐฉ์–ดํ•  ์ˆ˜ ์žˆ๋Š” ๊ฐ€๊ฒฉ ์ˆ˜์ค€์„ ์˜๋ฏธํ•˜๋ฉฐ, ์ €ํ•ญ์„ ์€ ๋งค๋„ ์••๋ ฅ์ด ์ฃผ๊ฐ€ ์ƒ์Šน์„ ๋ฐฉํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ๊ฐ€๊ฒฉ ์ˆ˜์ค€์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ์ผ๋ฐ˜์ ์ธ ๊ฐ€๊ฒฉ ๊ฑฐ๋ž˜๋Ÿ‰๊ณผ ์ด ๊ฑฐ๋ž˜๋Ÿ‰์„ ํ•จ๊ป˜ ๋ถ„์„ํ•จ์œผ๋กœ์จ ์‹œ์žฅ์—์„œ์˜ ์ „๋ฐ˜์ ์ธ ํ™œ๋™์„ฑ๊ณผ ์œ ๋™์„ฑ์„ ํ‰๊ฐ€ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ง€ํ‘œ๋Š” ๊ฐ€๊ฒฉ ์ถ”์„ธ์™€ ์ž ์žฌ์ ์ธ ๋ณ€ํ™”๋ฅผ ์‹๋ณ„ํ•˜๋Š” ๋ฐ ๋„์›€์„ ์ฃผ์–ด ํ–ฅํ›„ ์ˆ˜์ต์„ ๋ณด๋‹ค ์ •ํ™•ํ•˜๊ฒŒ ์˜ˆ์ธกํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
์ด์™€ ๊ฐ™์€ ์ข…ํ•ฉ์ ์ธ ๋ถ„์„์€ ์‹œ์žฅ ์‹ฌ๋ฆฌ๋ฅผ ๋ฐ˜์˜ํ•˜๊ณ  Criteo SA์˜ ๊ฐ€๊ฒฉ์— ๋Œ€ํ•œ ํ•ฉ๋ฆฌ์ ์ธ ์˜ˆ์ƒ์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค. ์ ์ˆ˜๊ฐ€ ๋†’์„์ˆ˜๋ก Criteo SA์˜ ๋‹จ๊ธฐ ๊ฐ€๊ฒฉ ์ถ”์„ธ๊ฐ€ ๋” ์•ˆ์ •์ ์ž„์„ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค.

Criteo SA์˜ ๊ธฐ๊ด€ ์‹ ๋ขฐ ์ ์ˆ˜๋Š” ์–ด๋–ป๊ฒŒ ์ƒ์„ฑ๋˜๋‚˜์š”?

๎™Œ
Criteo SA์˜ ๊ธฐ๊ด€ ์‹ ๋ขฐ๋„ ์ ์ˆ˜๋ฅผ ์‚ฐ์ถœํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๊ธฐ๊ด€์ด ๋ณด์œ ํ•œ ์ฃผ์‹์˜ ๋น„์œจ๊ณผ ๋ณด์œ  ์ฃผ์‹ ์ˆ˜๋ฅผ ๋ถ„์„ํ•ฉ๋‹ˆ๋‹ค. ๊ธฐ๊ด€ ๋ณด์œ  ๋น„์œจ์ด ๋†’์„์ˆ˜๋ก ์ „๋ฌธ ํˆฌ์ž์ž๋“ค์˜ ์‹ ๋ขฐ๋„๊ฐ€ ๋†’๋‹ค๋Š” ์ ์„ ์˜๋ฏธํ•˜๋ฉฐ, Criteo SA์˜ ์ž ์žฌ๋ ฅ์— ๋Œ€ํ•œ ๊ฐ•์„ธ ์‹ ํ˜ธ๋กœ ํ•ด์„๋ฉ๋‹ˆ๋‹ค. ๊ธฐ๊ด€ ํˆฌ์ž์ž๋Š” ์ผ๋ฐ˜์ ์œผ๋กœ ์ฒ ์ €ํ•œ ๋ถ„์„์„ ์ˆ˜ํ–‰ํ•œ ์ดํ›„ ํˆฌ์ž ๊ฒฐ์ •์„ ๋‚ด๋ฆฌ๋ฏ€๋กœ ๊ธฐ๊ด€ ๋ณด์œ  ์ฃผ์‹ ์ˆ˜๋ฅผ ๋ถ„์„ํ•˜๋ฉด ํ•ด๋‹น ์ฃผ์‹์— ๋Œ€ํ•œ ๊ธฐ๊ด€์˜ ์˜์ง€์™€ ํƒœ๋„๋ฅผ ๋” ๊นŠ์ด ์ดํ•ดํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ๊ด€ ์‹ ๋ขฐ๋„๋ฅผ ์ดํ•ดํ•˜๋ฉด ์ˆ˜์ต ์˜ˆ์ƒ์„ ๋ณด๋‹ค ์ •๊ตํ•˜๊ฒŒ ๋‹ค๋“ฌ๊ณ , ๊ธฐ์—…์˜ ํ–ฅํ›„ ์„ฑ๊ณผ ๋ฐ ์‹œ์žฅ ์•ˆ์ •์„ฑ์— ๋Œ€ํ•ด ๋” ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ์‹œ๊ฐ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ ์ˆ˜๊ฐ€ ๋†’์„์ˆ˜๋ก Criteo SA์— ๋Œ€ํ•œ ๊ธฐ๊ด€์˜ ์ง€์ง€๋„๊ฐ€ ๋” ๋†’๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.

Criteo SA์˜ ๋ฆฌ์Šคํฌ ๊ด€๋ฆฌ ์ ์ˆ˜๋Š” ์–ด๋–ป๊ฒŒ ์ƒ์„ฑ๋˜๋‚˜์š”?

๎™Œ
Criteo SA์˜ ๋ฆฌ์Šคํฌ ๊ด€๋ฆฌ ์ ์ˆ˜๋ฅผ ํ‰๊ฐ€ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ˆ˜์ต, ๋ฆฌ์Šคํฌ, ๋ณ€๋™์„ฑ ๋ฐ ์œ ๋™์„ฑ๊ณผ ๊ด€๋ จ๋œ ๋‹ค์–‘ํ•œ ์ฃผ์š” ์ง€ํ‘œ๋ฅผ ๋ถ„์„ํ•ฉ๋‹ˆ๋‹ค.
์ผ์ผ ์ตœ๊ณ  ๋ฐ ์ตœ์ € ์ˆ˜์ต๋ฅ ์€ ์ž ์žฌ์ ์ธ ์ด์ต๊ณผ ์†์‹ค์˜ ๊ทœ๋ชจ๋ฅผ ๋ฐ˜์˜ํ•˜๋ฉฐ, ์ƒคํ”„ ๋น„์œจ์€ ๋ฆฌ์Šคํฌ๋ฅผ ์กฐ์ •ํ•œ ์ˆ˜์ต ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•ฉ๋‹ˆ๋‹ค. ๋ฆฌ์Šคํฌ ์ธก๋ฉด์—์„œ๋Š” ์ตœ๋Œ€ ์†์‹คํญ๊ณผ ์ˆ˜์ต ๋Œ€๋น„ ์†์‹คํญ ๋น„์œจ์„ ๋ถ„์„ํ•˜์—ฌ ๊ทน๋‹จ์ ์ธ ์†์‹ค ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ํŒŒ์•…ํ•ฉ๋‹ˆ๋‹ค. ์™œ๋„๋Š” ์ˆ˜์ต ๋ถ„ํฌ์™€ ์„ฑ๊ณผ์˜ ํŽธํ–ฅ ์—ฌ๋ถ€๋ฅผ ํ‰๊ฐ€ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์‹คํ˜„ ๋ณ€๋™์„ฑ, ํ‘œ์ค€ํ™”๋œ ์‹ค์งˆ๊ฐ€๊ฒฉ๋ณ€๋™ํญ๊ณผ ๊ฐ™์€ ๋ณ€๋™์„ฑ ์ง€ํ‘œ๋Š” ๊ฐ€๊ฒฉ ๋ณ€๋™์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ํ•˜๋ฐฉ ๋ฆฌ์Šคํฌ๋ฅผ ์กฐ์ •ํ•œ ์ˆ˜์ต์€ ์ž ์žฌ์ ์ธ ์†์‹ค๊ณผ ์ด์ต์— ๋Œ€ํ•œ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰์œผ๋กœ, ํ‰๊ท  ๊ฑฐ๋ž˜๋Œ€๊ธˆ ๋ฐ ๊ฑฐ๋ž˜๋Œ€๊ธˆ ํŽธ์ฐจ์™€ ๊ฐ™์€ ์œ ๋™์„ฑ ์ง€ํ‘œ๋Š” ํ•ด๋‹น ์ฃผ์‹์˜ ๊ฑฐ๋ž˜ ํ™œ๋ฐœ์„ฑ์„ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค.
์ด๋Ÿฌํ•œ ์ง€ํ‘œ๋ฅผ ์ข…ํ•ฉ์ ์œผ๋กœ ๋ถ„์„ํ•˜๋ฉด Criteo SA์˜ ๋ฆฌ์Šคํฌ-์ˆ˜์ต ํ”„๋กœํŒŒ์ผ์— ๋Œ€ํ•œ ๋‹ค์ฐจ์›์ ์ธ ์ดํ•ด๋ฅผ ์ œ๊ณตํ•˜๋ฉฐ, ์ด๋Š” ๋ฆฌ์Šคํฌ ๊ด€๋ฆฌ ์ ์ˆ˜์˜ ํ•ต์‹ฌ ์š”์†Œ๋กœ ์ž‘์šฉํ•ฉ๋‹ˆ๋‹ค. ์ ์ˆ˜๊ฐ€ ๋†’์„์ˆ˜๋ก Criteo SA์˜ ๋ฆฌ์Šคํฌ๊ฐ€ ๋‚ฎ๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.