Teleconferência de Resultados da RLX Technology do 2T26: Expansão de Margem e Crescimento Europeu
No Q2 de 2026, a RLX Technology registrou receita líquida de RMB 1,01 bilhão, alta de 14,8% na comparação anual, impulsionada pela expansão internacional. O lucro bruto subiu 47,8% para RMB 357,8 milhões, com margem bruta de 35,4%. A administração destacou a consolidação de uma distribuidora na Europa Ocidental a partir do Q3 2026, que aumentará a receita, mas reduzirá a margem percentual consolidada. Para o restante do ano, projeta-se vendas estáveis na China continental e forte crescimento no exterior, com foco em alocação disciplinada de capital, expansão para novas categorias e mitigação de riscos regulatórios globais.
Principais destaques
- A receita líquida no Q2 2026 aumentou 14,8% na comparação anual, para RMB 1,01 bilhão, impulsionada principalmente pelo crescimento orgânico do volume internacional e pela aquisição em maio de 2025. Os mercados internacionais geraram aproximadamente 70% da receita líquida total.
- O lucro bruto subiu 47,8% na comparação anual, atingindo RMB 357,8 milhões. A margem bruta alcançou 35,4%, com alta de 790 pontos-base na comparação anual e 360 pontos-base na comparação sequencial, sustentada pela otimização da cadeia de suprimentos, maiores rendimentos de fabricação e mix geográfico e de produtos favorável.
- O lucro operacional não GAAP subiu 28,8% na comparação anual, para RMB 149,6 milhões, marcando o 11º trimestre consecutivo de lucro operacional não GAAP positivo da RLX Technology. O lucro líquido não GAAP foi de RMB 238,8 milhões.
- A receita desacelerou na comparação sequencial após o Q1 ser beneficiado pela antecipação de envios relacionada a ajustes regulatórios de exportação. A administração afirmou que a demanda subjacente nos principais mercados internacionais permaneceu saudável.
- A RLX concluiu um investimento de controle em uma plataforma de distribuição na Europa Ocidental em julho de 2026. O negócio será totalmente consolidado a partir do Q3 2026, aumentando a receita internacional reportada, mas reduzindo a margem bruta percentual do grupo, já que a distribuição apresenta um perfil de margem menor.
- A administração espera que as vendas na China continental no ano acumulado fiquem amplamente estáveis na comparação anual, enquanto a aquisição europeia deve produzir um salto expressivo na receita do exterior reportada durante o segundo semestre.
Principais dados financeiros
| Métrica | Q2 2026 | Variação e contexto |
|---|---|---|
| Receita líquida | RMB 1,01 bilhão | Alta de 14,8% na comparação anual em relação aos RMB 880 milhões |
| Mix de receita internacional | Aproximadamente 70% | Principal motor de crescimento durante o trimestre |
| Lucro bruto | RMB 357,8 milhões | Alta de 47,8% na comparação anual |
| Margem bruta | 35,4% | Alta de 790 bps na comparação anual e de 360 bps na comparação sequencial |
| Lucro operacional não GAAP | RMB 149,6 milhões | Alta de 28,8% na comparação anual; 11º trimestre consecutivo positivo |
| Lucro líquido não GAAP | RMB 238,8 milhões | Reportado para o Q2 2026 |
| Recursos de capital totais | RMB 13,9 bilhões | Em 30 de junho de 2026; inclui caixa, equivalentes de caixa, caixa restrito, depósitos bancários de curto prazo e títulos de investimento líquidos |
Desempenho operacional e dos negócios
A expansão internacional continuou sendo o principal motor de crescimento da RLX Technology. A administração atribuiu o crescimento no Q2 ao volume orgânico no exterior e à contribuição da empresa europeia de e-vapor adquirida em maio de 2025.
A receita sequencial recuou porque os envios do Q1 haviam sido antecipados antes de ajustes regulatórios de exportação. A RLX afirmou estar priorizando o sell-through no varejo e estoques saudáveis nos canais em vez de empurrar volumes de baixa margem para os canais de distribuição.
A Europa permanece central para a estratégia de expansão da empresa. O distribuidor da Europa Ocidental adquirido em julho de 2026 atende diretamente a mais de 30.000 pontos de venda no varejo e opera uma plataforma B2B proprietária que conecta mais de 20.000 comerciantes independentes. A RLX pretende mantê-lo como um marketplace aberto e multimarca, utilizando sua escala na cadeia de suprimentos e seus relacionamentos com marcas para reduzir custos de distribuição e melhorar termos de compras.
A RLX também está se expandindo além dos produtos de e-vapor. Sua linha moderna de sachês de nicotina oral foi comercializada, com capacidade de produção adicional planejada em um polo de fabricação em construção no Sudeste Asiático. A instalação dará suporte a múltiplas categorias de produtos, melhorará o posicionamento tarifário e otimizará a logística. A RLX também possui tecnologias de tabaco aquecido (heat-not-burn) e produtos prontos para o mercado, aguardando condições regulatórias e de mercado adequadas.
Guidance da administração
A administração espera que a consolidação da plataforma de distribuição na Europa Ocidental a partir do Q3 2026 impulsione um salto expressivo na receita internacional reportada no segundo semestre. O crescimento orgânico continuará sendo gerido em torno do sell-through e da qualidade do estoque do canal.
A margem bruta deve retornar ao que a administração descreveu como uma faixa saudável e equilibrada à medida que o mix de produtos e os fluxos de remessa se normalizarem. A consolidação do negócio de distribuição de menor margem reduzirá a margem bruta percentual, mas a administração espera que a transação expanda o lucro operacional e o lucro líquido em termos absolutos.
Para a China continental, a administração espera que as vendas do ano inteiro fiquem amplamente estáveis na comparação anual. A previsão reflete prazos de aprovação regulatória mais conservadores, apesar da fiscalização mais rigorosa contra produtos ilegais de cigarros eletrônicos.
A RLX planeja alocar capital em crescimento orgânico, M&A gerador de valor (accretive) e retorno aos acionistas. Recompras de ações e dividendos permanecem sujeitos à aprovação do conselho e às condições de mercado. Os alvos de aquisição devem ter um prazo claro de retorno do investimento (payback), ser estruturalmente não dilutivos e contribuir para o aumento do LPA (lucro por ação), de acordo com a administração.
Riscos e pontos de atenção
- As regulamentações internacionais estão se tornando mais detalhadas e restritivas. A administração citou possíveis regras no Reino Unido envolvendo embalagens padronizadas, dispositivos padronizados, restrições à exibição no varejo, descrições de sabores e operações de dark stores.
- A aquisição da distribuidora europeia mudará o mix de receita da RLX e reduzirá a margem bruta percentual consolidada, embora a administração espere um lucro absoluto maior.
- Flutuações nas taxas de juros e na exposição cambial podem criar oscilações, uma vez que a RLX reporta em renminbi enquanto gera receita em dólares norte-americanos e libras esterlinas.
- Atritos comerciais, alterações tarifárias e incertezas geopolíticas continuam sendo fatores considerados por trás do investimento fabril da empresa no Sudeste Asiático.
- A RLX aguarda decisões regulatórias sobre os pedidos de PMTA submetidos por afiliadas não listadas. A empresa não planeja um lançamento comercial em grande escala nos EUA até que os caminhos regulatórios e de fiscalização ofereçam maior visibilidade de longo prazo.
Destaques da sessão de perguntas e respostas com analistas
Alocação de capital e M&A: A RLX priorizará investimentos orgânicos de alto retorno, incluindo P&D multicategoria, fabricação no Sudeste Asiático e lançamentos de produtos. Também considerará aquisições maiores que fortaleçam P&D, fabricação, marcas próprias ou capacidades de distribuição (route-to-market). A administração não definiu um teto fixo de valuation nem um limite de receita.
Crescimento no exterior no segundo semestre: A administração espera um crescimento orgânico disciplinado e uma contribuição substancial para a receita reportada a partir da consolidação da recém-adquirida plataforma da Europa Ocidental no Q3 2026.
Concorrência europeia: A RLX considera a execução multicategoria em produtos de e-vapor, nicotina oral moderna e tabaco aquecido cada vez mais importante. A administração destacou a eficiência da cadeia de suprimentos, o desenvolvimento de produtos, o relacionamento com o varejo especializado e o maior controle sobre a distribuição local como suas vantagens competitivas.
Sachês de nicotina: A RLX planeja conectar seu portfólio de sachês diretamente com sua rede de distribuição expandida e plataformas B2B nas Europas Ocidental e do Norte após o aumento de capacidade da nova produção.
China e Estados Unidos: A administração vê o combate da China aos produtos ilegais como positivo no longo prazo, mas espera prazos de aprovação conservadores no curto prazo. Nos EUA, a RLX manterá uma abordagem orientada pelo ROI e aguardará uma visibilidade regulatória mais clara antes de comprometer capital significativo.
Transcrição completa da teleconferência de resultados
Transcrição completa da teleconferência de resultados
Comentários da administração
Operator
Hello, ladies and gentlemen. Thank you for standing by for RLX Technology Inc.'s Second Quarter 2026 Earnings Conference Call. [Operator Instructions] Today's conference call is being recorded and is expected to last for about 40 minutes.
I will now turn the call over to your host, Mr. Sam Tsang, Head of Capital Markets for the company. Please go ahead, Sam.
Sam Tsang
Thank you very much. Hello, everyone, and welcome to RLX Technology's Second Quarter 2026 Earnings Conference Call. The company's financial and operational results were released through PR Newswire services earlier today and have been made available online. You can also view the earnings press release by visiting our IR website at ir.relxtech.com. Participants on today's call include our Chief Executive Officer, Ms. Kate Wang; our Chief Financial Officer, Mr. Chao Lu; and me, Sam Tsang, Head of Capital Markets.
Before we continue, please note that today's discussions will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements typically contain words such as may, will, expect, anticipate, aim, estimate, intend, plan, believe, potential, continue or other similar expressions.
Forward-looking statements involve inherent risks and uncertainties. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, many of which are factors that are beyond our control.
The company's, its affiliates, advisers and representatives do not undertake any obligation to update these forward-looking information, except as required under the applicable law.
Please note that RXL Technology's earnings press release and this conference call include discussions of unaudited GAAP financial measures as well as unaudited non-GAAP financial measures. RLX's press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited GAAP measures.
For today's call, management will use English as the main language. We will also provide simultaneous interpretation on the Chinese line. Please note that the Chinese line is in listen-only mode and Chinese interpretation is for convenience purposes only. In case of any discrepancy, management statements in the original language will prevail.
I will now turn the call over to Ms. Kate Wang. Please go ahead.
Wang Ying
Thank you, Sam, and thank you all for joining today's call. We delivered solid second quarter financial and operational results, supported by our commitment to quality-driven resilience and compliant global growth.
Our top line grew 14.8% year-over-year in the second quarter, mainly driven by our expanding international footprint. Gross profit increased 47.8% year-over-year to RMB 367.8 million. As expected, revenue and gross profit moderated sequentially, not due to any softening in demand, but rather reflecting a trade inventory normalization following the first quarter's shipment pull forward driven by regulatory export adjustments. Because our distribution partners manage multi-brand portfolios, first quarter pre-stocking temporarily secured visibility into sell-out rates, leading to the shipment adjustments we saw this quarter.
Underlying demand across our key international markets remains healthy and resilient. Against this backdrop, we focused on two strategic priorities: sharpening retail execution and optimizing our global operational infrastructure. These deliberate refinements are designed to lay the foundation for our next era of sustainable, profitable growth. Rather than chasing low-margin volume, we are directing our capital towards building an agile, compliant global platform that can absorb regulatory shifts and quickly adapt to evolving demand.
Regulatory oversight across our international market is becoming more detailed and more restrictive enforced, from customs enforcement priorities to refined frameworks. The United Kingdom is a case in point. Proposed regulations cover plain packaging, standardized device authentic retail display bans, restricted flavor descriptions, and limits on dark store operations.
As an industry leader, we welcome these regulatory shifts. It poses the operational agility required to address them proactively. Engaging these stakeholders to foster high standard sustainable compliance frameworks.
Over the long term, clear and consistently enforced boundaries push out non-compliant, low-quality competition and raise barrier to entry. Our robust compliance infrastructure, R&D, and supply chain enables us to meet those standards early, enhancing our platform's operational predictability and long-term sustainability.
Our hands-on operational experience across international markets has taught us valuable lessons. In mature environments, traditional wholesaling model are no longer sufficient to sustain high-quality margin growth. As hardware technology and product standards stabilize, competition is shifting from pure product development to route-to-market execution.
Direct retail, promise proximity, and channel agility. As such, we are aggressively upgrading our distribution architecture through a targeted mix of direct channel investments, strategic distribution alliance, operational support, and channel innovation, and moving away from reliance on a single rigid distribution model.
In Asia, where our brand equity and consumer trust remains exceptionally strong, we are selectively broadening our footprint through localized commercial entities and proprietary channel models.
In Europe, where barriers to entry are higher, we are expanding through capital-efficient strategic partnerships and equity investments. By combining our world-class supply chain with local distribution leaders, we empower existing trading ecosystems while securing direct sell-out visibility and dedicated retail shelf space, establishing a durable competitive moat.
Europe is the cornerstone of our global growth strategy, where we are methodologically expanding our presence on the dual engine model with balanced targeted M&A with organic growth across channels.
In May 2025, we acquired a long-established European e-vapor company with an integrated local retail and online footprint and have been supporting its expansion as a collaborative partner ever since. Over the past year, this integration has brought us deep localized market insights and demonstrated the immense commercial value of aligning our global supply chain with trusted local operators.
Building on that acquisition, in July 2026, we made a strategic controlling investment in a leading B2B and FMCG physical distribution leaders in Western Europe. This entity has a robust offline footprint, directly serving retail end points across the market.
In B2B digital commerce, its proprietary ordering app connects with over 50% of independent retail points of sales in the country. Our integration philosophy centers on empowerment, not operational disruption. We do not intend to restructure their core operations or convert the platform into an exclusive outlet for our own products. They will remain an open multi-brand marketplace serving the broader retail ecosystem.
By applying our global supply chain scale and portfolio of brand relationships, we are confident that we can reduce these platforms' distribution costs and optimize sourcing terms.
While expanding our distribution reach, we are also accelerating our transformation into a multi-category, next-generation smoke-free product platform, extending beyond our leadership in e-vapor into a broader smoke-free portfolio. We have commercialized our modern oral nicotine pouch line and are steadily ramping up manufacturing capacity and the channel distribution.
In the heat-not-burn category, we hold extensive proprietary technology and patent reserves, as well as the pipeline of market-ready products awaiting optimal market and regulatory conditions for commercial launch.
To support these multi-category expansion and reduce our exposure to trade friction in the macroeconomic and geopolitical uncertainties, we are currently constructing a state-of-the-art manufacturing hub in Southeast Asia. The facility will cover multi-product categories, improve our tariff positions, and streamline logistics, supporting long-term sales resilience across our international markets.
Our mandate is clear: leverage our R&D capabilities, regulatory infrastructure, and newly strengthened route-to-market networks to capture market share and establish leading position across the global smoke-free ecosystem.
To sum up, we made meaningful progress this quarter, executing from a position of balance sheet strength. Our solid capital position gives us flexibility and the patience to say no to suboptimal, marginal, dilutive projects.
We remain financially disciplined, ensuring capital is deployed exclusively towards high-quality, value-accretive assets. By pairing direct channel control with multi-category product innovation, we are building a more resilient, diversified global platform structured to deliver sustainable long-term growth as the industry matures.
Now I will hand the call over to Chao to review our financial results in detail.
Chao Lu
Thank you, Kate, and hello, everyone. We delivered solid second quarter top line results with net revenues reaching RMB 1.01 billion, representing a 14.8% year-over-year increase from RMB 880 million in the prior year period.
Our top line growth was primarily driven by organic volume expansion in international markets, alongside incremental contributions from our acquisition completed in May 2025. For the quarter, international revenues remained our principal growth engine, accounting for approximately 70% of total net revenues.
As anticipated, second quarter net revenues moderated sequentially from first quarter 2026, which benefited from a one-time policy adjustment boost.
Turning to profitability. Gross profit rose 47.8% year-over-year to RMB 357.8 million in the second quarter. Gross margin expanded sequentially to 35.4%, up 790 basis points year-over-year and up 360 basis points sequentially, mainly due to supply chain optimization, manufacturing yield improvement, and favorable geographic and product mix shift.
We delivered our 11th consecutive quarter of positive non-GAAP operating profit, driven by top line expansion, favorable product mix and disciplined operating cost control. Non-GAAP income from operations reached RMB 149.6 million, up 28.8% year-over-year. Non-GAAP net income for the quarter stood at RMB 238.8 million.
Now let me provide additional financial and strategic context regarding the Western European transaction Kate highlighted earlier. In July 2026, we made a controlling investment in one of Western Europe's leading distributors of next-generation smoke-free products and FMCG goods. This entity brings two strategic assets to us, an extensive offline network directly serving over 30,000 retail endpoints across key national accounts and specialized retail, and a proprietary B2B digital commerce platform, connecting over 20,000 independent merchants. We expect to unlock significant operational and supply chain synergies from this transaction.
Furthermore, we are confident we can enhance this platform's margin profile over time by integrating RLX's global supply chain scale and brand portfolio. The entity's financial and operational results will be fully consolidated into RLX Technology's financial statements starting in the third quarter of 2026.
Behind our financial and operational progress is a deep commitment to corporate sustainability and long-term value creation. We published our 2025 ESG report this quarter, highlighting our advancements across corporate governance, product quality and safety, youth access prevention protocols, supply chain labor ethics, and environmental stewardship. From expanding employee welfare initiatives to enforcing ESG compliance across our supplier base, we continue to elevate our standards.
Furthermore, by embedding eco-friendly materials and adhering to responsible marketing practices, we ensure our expansion in both ethical and sustainable. Integrating these ESG principles into our core operations strengthens trust amongst adult consumers, regulators, employees and commercial partners, creating enduring value for all stakeholders.
Our robust balance sheet continues to serve as the bedrock of our global expansion strategy. As of June 30, 2026, our total capital resources, comprising cash, cash equivalent, restricted cash, short-term bank deposits and liquid investment securities stood at RMB 13.9 billion.
In closing, our second quarter performance underscores our operational and financial strength. Supported by this quarter's structural gross margin expansion, disciplined capital allocation and a healthy balance sheet, we are well positioned to strengthen our market leadership and deliver long-term value to our shareholders.
Thank you. Operator, we are now ready to take questions.
Operator
[Operator Instructions] The first question today comes from Christine Peng with UBS.
Perguntas e respostas
Christine Peng
Thank you, management, for the results summary as well as the strategy outlook. So I have two questions for the management. So the first question is about the capital allocation strategy. Obviously, Mr. Lu just mentioned there is abundant cash resources on the balance sheet. So I was just wondering what's going to be the capital allocation strategy going forward by leveraging on this very strong cash balance.
The second question is about the acquisition strategy, which has become a very important driver of the company's development going forward. So I was wondering what is the criteria in terms of valuation multiple as well as the revenue and profit contribution from the acquisition going forward?
Sam Tsang
Thank you, Christine, for your two questions. So the first question is on the capital allocation strategy. Our capital allocation strategy is financially disciplined and designed to drive sustainable long-term total shareholder returns. We allocate capital across three core priorities. The first one is organic growth and high ROI core business initiatives. This includes funding multi-category R&D, supply chain localization, specifically our manufacturing hubs currently under construction in Southeast Asia and strategic product launches. When regulations and tariff shifts in a given market, we take an ROI-gated approach. Sustainable organic growth remains our primary engine.
Second, we selectively deploy capital into highly accretive M&A. We target assets that boost strategic capabilities across R&D, local manufacturing, proprietary brands, and route-to-market distribution, while meeting clear financial standards.
Third, we remain committed to direct shareholder returns. Our strong cash generation and liquid capital reserves allow us to consistently reserve excess capital for systematic share repurchases and dividend distributions, subject to Board approvals and prevailing market conditions.
Regarding your second question about our M&A criteria, we do not have a specific valuation cap or top line contribution threshold, but we do adhere to strict financial and operational standards.
On valuation, we benchmark targets directly against transaction comparables and our own public trading multiple. Every potential transaction must have a clear time line for a cash payback, be structurally non-dilutive and generate EPS accretion.
In terms of execution, we actively empower our investing company by providing capital support, supply chain integration, procurement optimization, and operational capabilities to unlock structural value. While we prioritize strategic fit and synergy potential across arbitrary size stores, our fitness operational bandwidth means we intentionally focus on larger-scale opportunities that can move the financial needle and meaningfully enhance our global infrastructure.
In summary, we deploy capital only where discipline -- where valuation discipline and clear strategic synergies full align. Thank you very much for your questions.
Operator
The next question comes from Lydia Ling with Citi.
Lydia Ling
Management, this is Lydia from Citi. I also have two questions. So first one is on what's your expectation on the overseas growth in the second half of the year and especially considering the -- both from the acquisition as well as the organic growth in the overseas market?
And my second question is on the margin side and what's your outlook for the second half, especially like considering the acquisition impact on your operation or profitability?
Sam Tsang
Thank you very much, Lydia, for your questions regarding our growth outlook and margin expectations. So regarding our growth outlook for the second half of the year, we are taking a quality focused pragmatic approach to driving international growth.
On organic performance, we are prioritizing retail sell-through velocity and channel inventory health rather than pushing volume into channels at any cost. This prudent recalibration established a solid, sustainable baseline for our ongoing operations.
In addition to our organic baseline, the financial consolidation of our newly acquired Western Europe distribution platform starting in the third quarter will deliver a step change increase in reported international revenue growth for the second half.
Beyond the immediate top line expansion, we anticipate compounding commercial synergies across medium to long term. While our organic growth rates reflects disciplined inventory management, the consolidation of our European platform, combined with operational synergies, gives us full confidence in delivering strong overall overseas performance in the second half.
Regarding our margin trajectory, the gross margin expansion observed in the second quarter was primarily driven by temporary product and revenue mix shift. As our product mix and shipment flows normalize in the second quarter, we expect gross margin to settle back a healthy balanced range.
While non-operating factors such as macroeconomic interest rate movements and foreign exchange dynamics from reporting in renminbi, while generating revenue in U.S. dollars and sterling may create minor headline fluctuations, we maintain strict operational cost controls.
Regarding our European acquisition, as we mentioned earlier, starting in the third quarter, we will consolidate the Western Europe downstream distribution platform. Distribution businesses naturally operates on a lower percentage gross margin profile than proprietary brand operations. Consequently, while percentage margins will reflect this structural mix shift on an absolute dollar basis, this transaction will meaningfully expand our operating profit and net profit scale. Thank you for your questions.
Operator
The next question comes from Yun Guo with Citic.
Yun Guo
Management, I also have two questions. And the first question is about the U.S. market. British American Tobacco is preparing to sell flavored e-cigarettes in the U.S. starting in the fourth quarter. What is our forward strategy for the U.S. market?
And the second question is about the domestic market. With the regulations on the illegal e-cigarettes becoming increasingly strict in China, what is the impact on the company?
Sam Tsang
Thank you for all your questions. One is on the U.S. market and the other one is on the China market. So for the U.S. market, we closely monitor U.S. regulatory developments and peers' action regarding PMTA enforcement. While adult smoker demand for diverse alternative proceeds, regulatory compliance and visibility remain the critical determinants for long-term commercial commitments in the U.S.
Our strategic stance towards the U.S. market is disciplined, agile, and strictly ROI-driven. Notably, our non-listed affiliates previously submitted PMTA applications, which are currently in advanced stages, awaiting regulatory approvals.
However, we will not commit large-scale capital growth to aggressively commercial rollouts until regulatory pathway and enforcement standards provide long-term credibility. In the interim, we are directing our capital and management bandwidth towards regulatory transparent markets across Europe and Asia, alongside scalable reduced risk categories such as modern oral nicotine pouches.
Regarding your question on the Mainland China markets, we view the tightening domestic regulatory environment and crack down on illegal non-compliant products as an overwhelming positive long-term development for the industry and for our company as well.
Eliminating illicit trade restores order to retail channels, removes bad actors and redirect consumer demand back to legal tax-paying brands like us. In the near term, as regulatory bodies intensify enforcement and refine administrative oversight, procedural time line for government approval has become more conservative.
Accordingly, we have adopted a prudent baseline in our internal forecasting and expect Mainland China sales for the full year to be broadly flat year-over-year. We remain in full compliance and continue to work closely with the regulators to support a transparent, legally compliant industry ecosystem. Thank you for your questions.
Operator
The next question comes from Zoe Zou with CICC.
Yuying Zou
Management, this is Zoe from CICC. I have two questions. First, with Philip Morris' growth rapidly in Europe, how do you see competition evolving ahead?
Secondly, could you walk us through the strategic plan for new categories like oral pouch?
Sam Tsang
Sure. Thanks Zoe, for your questions. So one is on the European market competition and the second one is on the oral nicotine pouches.
So for the first one, while we do not directly comment on our peers, multi-category execution across vaping, modern oral, and heat-not-burn tobacco products has clearly become mandatory for all major industry participants. While legacy tobacco companies have the capital to pay for key account listing fees, RLX holds distinct competitive advantages.
First, we are a pure-play non-cigarette business, meaning we are fully committed to harm reduction and replace combustible cigarettes without any internal channel conflict.
Second, we possess strong supply chain efficiency and product innovation capabilities, which combined with our deep relationships in specialty vape retail, position us to expand further into large chain channels.
Furthermore, through our strategic investments, we are actively strengthening our route-to-market and shelf space control. Combining our agile supply chain with direct control of local distribution gives us strong confidence in capturing market share across Europe.
So regarding our plans of the nicotine pouches, we think that modern oral nicotine pouches represents a principal growth driver in our business expansion. We have embedded specialized pouch production lines into our manufacturing hub currently under construction in Southeast Asia.
Once construction is complete and production ramp-ups, this facility will ensure supply chain resilience, scale and cost efficiency. Upon scaling, we will plug our oral pouch line directly into our strengthened European distribution architect, giving immediate access to retail point of sales and B2B platforms across Western and Northern Europe. Supported by a dedicated internal team, we are leveraging our proprietary R&D capabilities to continuously optimize product attributes. We are confident that our modern oral pouches will become a meaningful contributor to revenue and profits in the future. Thank you very much for your questions.
Operator
Due to time constraints, now I would like to turn the call back over to the company for closing remarks.
Sam Tsang
Thank you once again for joining us today. If you have further questions, please feel free to contact RLX Technology's Investor Relations team through the contact information provided on our website or Piacente Financial Communications.
Operator
This concludes this conference call. You may now disconnect your lines. Thank you.
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