Victoria's Secret initiates review of non-core brand, shares fall

Shares of lingerie maker Victoria’s Secret <VSCO.N> down as much as 15.8% at $50.52 - lowest since December

VSCO initiates a strategic review of its non-core clothing styling service, DailyLook, to focus more on its core brands, Victoria’s Secret and PINK

Continue to assess Adore Me business and explore opportunities to optimize it within the broader portfolio, co says

Victoria's Secret's core business appears to be on relatively solid footing, but investors are reacting to near-term speed bumps, including its plans to explore a sale of DailyLook and an impairment charge tied to Adore Me - Zak Stambor, analyst at eMarketer

If losses hold, stock on track for worst day since April 2025

Expects annual sales at $6.85 billion to $6.95 billion, vs. analysts' estimates of $6.80 billion - data compiled by LSEG

Beats Q4 sales and adjusted net income estimates as marketing efforts drive demand

As of last close, stock up nearly 11% YTD