Shares of advertising technology firm Trade Desk TTD.O rise 18.6% to $29.84 premarket
Open AI held early talks with co to sell ads, The Information reports
Both Open AI and TTD did not immediately respond to Reuters' request for comment
Open AI had announced in February that they would be showing test ads to their Free and Go version users in the U.S.
TD shares plummeted last week after forecasting Q1 revenue below estimates
As of last close, stock down 33.7% YTD