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Under Armour falls after Citigroup downgrades to 'sell'

ReutersFeb 10, 2026 11:25 AM

Shares of sportswear maker Under Armour UAA.N down 5% at $7.44 premarket

Citigroup downgrades stock to "sell" from "neutral"; PT at $6.20

Says it remains cautious on the brand’s turnaround, flagging intense competition and persistently weak DTC trends at UAA

Adds UAA should invest more in marketing and brand building

3 of 26 brokerages rate stock "buy" or higher, 21 "hold" and 2 "sell"; median PT is $8 - data compiled by LSEG

UAA fell ~40% in 2025

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