McDonald's up after brokerage BTIG upgrades to 'buy' (February 2)
Shares of fast food chain brand McDonald's MCD.N up about 1% at $317.97
BTIG upgrades rating to "buy" from "neutral"; PT at $360
The PT represents ~14% upside to stock's last close
Brokerage says co's revamped value and promotions strategy is steadily boosting traffic, with a new beverage platform launching in 1H26, expected to be the next key driver of U.S. same‑store sales and transactions
Adds McDonald's investment in value, including increased Extra Value Meal discounts and its $5 and $8 meal offers is lifting guest counts
Adds MCD and its franchisees are investing in equipment and smallwares ahead of a planned spring-summer launch of CosMc's beverages, aimed at sharpening its edge against beverage‑led rivals
21 of 39 brokerages rate stock "buy" or higher, 16 "hold" 2 "sell"; median PT is $344 - data compiled by LSEG
MCD stock up 5.4% in 2025
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